<p>London Marathon weekis London’s biggest <b>brand behaviour lab</b>. In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them.</p><p></p><p>You’ll learn how adidas turned a record into proof, why Burger King made a “results sheet” for a Whopper, and how Vaseline became the <b>Official Nipple Protector</b> and somehow made it work.</p><p></p><p><b>BECOME A SMARTER MARKETER 👇</b></p><p>Get weekly lessons in your inbox for £0: <a rel="noopener noreferrer nofollow" href="https://amschool.click/newsletter" target="_blank"><b>Signup for the newsletter</b></a></p><p></p><p><b>CONNECT WITH AMS 🤝</b></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/library" target="_blank"><b>Our course library</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/certification" target="_blank"><b>Our certification</b></a></p><p></p><p><b>OUR SPONSORS 🪩</b></p><p>From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: <a rel="noopener noreferrer nofollow" href="https://pxl.to/billo-ams-bf" target="_blank"><b>click here</b></a></p><p>Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: <a rel="noopener noreferrer nofollow" href="https://pxllnk.co/ams-surveymonkey" target="_blank"><b>find out more</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://pxl.to/AMS-podcastsponsors" target="_blank"><b>View all sponsors and offers</b></a></p><p></p><p><b>SUPPORT 🫶</b></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/applepodcast" target="_blank"><b>Leave a review on Apple Podcasts</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://amschool.click/spotify" target="_blank"><b>Leave a rating on Spotify</b></a></p>