How Google "Fixed" Their Biggest Asset (And Made You Do All The Work)
JUL 15, 202515 MIN
How Google "Fixed" Their Biggest Asset (And Made You Do All The Work)
JUL 15, 202515 MIN
Description
<p>Thank you to Ahrefs Marketing Platform for sponsoring this episode. Learn about Ahrefs Webmaster Tools and get started for free</p><p> <a href="https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025" target="_blank" rel="ugc noopener noreferrer">https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025</a></p><p>Now that we're full on into the breakdown of the traditional model of SEO as a service, it got me to wondering WHY helpful content?</p><p><strong>What problem did HC rules solve?</strong></p><ul><li>Multiple HCU updates could represent iterative cleaning passes</li><li>The "helpful" framing obscures the de-duplication benefit</li></ul><p>Explore with me some alternative explanations about what we're looking at <strong>and why!</strong></p><p>UPDATE: Companion article with infographic timeline </p><p><a href="https://www.americanwaymedia.com/gemini-and-helpful-content-timelines/" target="_blank" rel="noopener noreferer">https://www.americanwaymedia.com/gemini-and-helpful-content-timelines/</a></p><p><br></p><p>Looking for a TOC wordpress plugin that does NOT "confuse" Googlebots. We're close. <a href="https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/" target="_blank" rel="ugc noopener noreferrer">https://carolynholzman.com/fix-the-canonical-scoring-in-helpful-content/</a></p><p></p><p>Last week's episode - </p><p><a href="https://www.confessionsofanseo.com/podcast/google-core-update-june-2025-dont-be-afraid-publish-now-season-5-ep-27/" target="_blank" rel="ugc noopener noreferrer">https://www.confessionsofanseo.com/podcast/google-core-update-june-2025-dont-be-afraid-publish-now-season-5-ep-27/</a></p><p>Mentioned in the show:</p><p><a href="https://zyppy.com/seo/google-index-size/" target="_blank" rel="ugc noopener noreferrer">https://zyppy.com/seo/google-index-size/</a></p><p><a href="https://thecapitolforum.com/google_antitrust_trial_2023/" target="_blank" rel="ugc noopener noreferrer">https://thecapitolforum.com/google_antitrust_trial_2023/</a></p><p><a href="https://content.libsyn.com/p/4/2/a/42a258d2e8810356/Search_Off_the_Record_-_67th_episode.pdf" target="_blank" rel="ugc noopener noreferrer">https://content.libsyn.com/p/4/2/a/42a258d2e8810356/Search_Off_the_Record_-_67th_episode.pdf</a></p><p><br></p><p><a href="https://www.confessionsofanseo.com/podcast/whats-mine-is-mine-season-5-episode-22/" target="_blank" rel="ugc noopener noreferrer">https://www.confessionsofanseo.com/podcast/whats-mine-is-mine-season-5-episode-22/</a></p><p><a href="https://www.justice.gov/atr/media/1397781/dl" target="_blank" rel="ugc noopener noreferrer"></a></p><p><br></p><p>Indexation Research - <a href="https://www.crawlornocrawl.com/pricing/" target="_blank" rel="ugc noopener noreferrer">Crawl Or No Crawl </a> </p><p><strong>Tools that I use and recommend:</strong></p><p>Indexzilla -<a href="https://www.indexzilla.io" target="_blank" rel="ugc noopener noreferrer">https://www.indexzilla.io</a> (indexing technology)</p><p>GSC Tool -<a href="https://bit.ly/gsctool" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/gsctool</a></p><p>Ahrefs Marketing Platform -<a href=" https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025" target="_blank" rel="ugc noopener noreferrer"> https://ahrefs.com/webmaster-tools?utm_source=CarolynHolzman&utm_medium=podcast&utm_campaign=partnerships&utm_content=Q2_2025</a></p><p>Youtube Channel -<a href="https://www.youtube.com/channel/UChhoioyIxGKVtV0Hf917ZkA" target="_blank" rel="ugc noopener noreferrer">Confessions of An SEO®</a></p><p><a href="https://g.co/kgs/xXDzBNf " target="_blank" rel="ugc noopener noreferrer">https://g.co/kgs/xXDzBNf </a>-------- Crawl or No Crawl Knowledge panel</p><p></p><p>Interested in supporting this work and any seo testing?</p><p>Subscribe to Confessions of an SEO® wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO®</p><p></p><p>An easy place to leave a review<a href="https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881" target="_blank" rel="ugc noopener noreferrer">https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881</a></p><p></p><p>You can find me on</p><p><a href="https://www.linkedin.com/in/carolynholzman/" target="_blank" rel="ugc noopener noreferrer">Carolyn Holzman</a> - Linkedin</p><p><a href="https://www.google.com/search?kgmid=/g/11gmtw9gqr&q=American+Way+Media" target="_blank" rel="ugc noopener noreferrer">American Way Media </a> Google Directly</p><p><a href="https://www.americanwaymedia.com/" target="_blank" rel="ugc noopener noreferrer">AmericanWayMedia.com</a> Consulting Agency</p><p>Need Help With an Indexation Issue? - reach out Text me here - 512-222-3132</p><p></p><p></p><p>Music from Uppbeat</p><p>https://uppbeat.io/t/doug-organ/fugue-state</p><p>License code: HESHAZ4ZOAUMWTUA</p><p></p>
