Cold Call Connoisseur

No one likes to hear that question. So prepare for your call and overcome the objection BEFORE the prospect gets to it.  People don't dislike cold calls, they dislike poor cold calls.  Submit your call to be reviewed to [email protected]

In this episode we deal with a warmer call, following up on an e-book.  If you want your calls reviewed on the podcast, you can email us on [email protected]

This episode is a change of approach with John reviewing an award winning cold email from Franki King, Business Development Manager at Black Swan Data! The body of the emails reviewed are here:  A cold email: Subject line: A cold email Hi {{ contact.firstname }}, How crucial is it for you to unearth unobvious insights that give {{ contact.company }} a competitive advantage? You probably get an absurd amount of cold emails every day so I'll be brief. Our proprietary data can predict prioritize, and contextualize consumer trends with unprecedented accuracy (>89%). After trying every new trend/innovation capability on the market with limited effectiveness, P&G, Kraft Heinz, J&J, McDonald's, and Pladis turned to Black Swan in 2020. They trust our data and foresight expertise to power a single thread of consumer understanding across innovation, marketing, and category strategy. Do you feel you have everything you need to prioritize the right future growth opportunities at {{ contact.company }}? Best, Franki And The poem for the CMO at General Mills: Have you ever imagined a world where you never missed out on market share? Where General Mills could not only predict but prioritize every consumer shift? It's not enough to know what they're thinking now You need to see the future: what, why, and, how? Right now, CPGs lose $3bn a year because the trends they thought were gold actually disappear. Would love to chat when you are free About how to never miss another opportunity To get in touch with Hillary or Franki, you can find them on LinkedIn, or to see the open roles at Black Swan check out this link: https://www.blackswan.com/live-jobs/  If you want your calls, emails or other sales skills reviewed on the podcast you can contact us at [email protected] If you want private coaching, you can connect with John at https://www.linkedin.com/in/johnrichardson11/

In this episode we review a call that gets blocked by a classic, 'They are not answering.'  What can you do in this scenario to make use of the person on the other end of the phone? Listen to John and Lewis sharing their thoughts!  If you want your calls to be reviewed publicly, you can submit them to [email protected] Alternatively, if you want John to review your calls you can submit them through MySalesCoach at https://app.mysalescoach.com/coaches/johnr

Guest Connoisseur Mark Ackers, Head of New Business at Refract joins Lewis and John to partake of Angus from ExP's call with possibly the best person you could hope to have answer your call.  You can find Mark on LinkedIn here: https://www.linkedin.com/in/markackers/  If you want to be coached by John, Mark or any other of the amazing sales coaches on the marketplace, you can access mysalescoach as mentioned in this episode at: http://www.mysalescoach.com/ If you want to have your call reviewed live on the podcast, you can contact us at [email protected]