<p>This episode is a change of approach with John reviewing an award winning cold email from Franki King, Business Development Manager at Black Swan Data!</p> <p>The body of the emails reviewed are here:&nbsp;</p> <p>A cold email:</p> <p>Subject line: A cold email</p> <p>Hi {{ contact.firstname }},</p> <p>How crucial is it for you to unearth unobvious insights that give {{ contact.company }} a competitive advantage?</p> <p>You probably get an absurd amount of cold emails every day so I'll be brief.</p> <p>Our proprietary data can <strong>predict prioritize, and contextualize consumer trends with unprecedented accuracy (&gt;89%)</strong>.</p> <p>After trying every new trend/innovation capability on the market with limited effectiveness, P&amp;G, Kraft Heinz, J&amp;J, McDonald's, and Pladis turned to Black Swan in 2020. They trust our data and foresight expertise to <strong>power a single thread of consumer understanding</strong> across innovation, marketing, and category strategy.</p> <p>Do you feel you have everything you need to prioritize the right future growth opportunities at {{ contact.company }}?</p> <p>Best,</p> <p>Franki</p> <p><br></p> <p>And</p> <p><br></p> <p>The poem for the CMO at General Mills:</p> <p><em>Have you ever imagined a world where</em></p> <p><em>you never missed out on market share?</em></p> <p><em>Where General Mills could not only predict</em></p> <p><em>but prioritize every consumer shift?</em></p> <p><em>It's not enough to know what they're thinking now</em></p> <p><em>You need to see the future: what, why, and, how?</em></p> <p><em>Right now, CPGs lose $3bn a year</em></p> <p><em>because the trends they thought were gold actually disappear.</em></p> <p><em>Would love to chat when you are free</em></p> <p><em>About how to never miss another opportunity</em></p> <p><br></p> <p>To get in touch with Hillary or Franki, you can find them on LinkedIn, or to see the open roles at Black Swan check out this link: https://www.blackswan.com/live-jobs/&nbsp;</p> <p><br></p> <p><br></p> <p>If you want your calls, emails or other sales skills reviewed on the podcast you can contact us at [email protected]</p> <p>If you want private coaching, you can connect with John at <a href="https://www.linkedin.com/in/johnrichardson11/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/johnrichardson11/</a></p>