As we step into a new year, it's easy to fall into the trap of thinking growth means creating more - more offers, more funnels, more complexity. In this episode of It's Your Offer, I'm inviting you to do the opposite. Instead of starting from scratch, I walk you through how to optimize what you already have so your business can grow with more ease, leverage, and profitability in 2026. I break down why most entrepreneurs are already sitting on a gold mine and how small, strategic shifts can create massive momentum without burnout. We dive into the profit levers that actually move the needle - optimizing your best offers, reactivating warm audiences, and simplifying your offer ecosystem so it works harder for you. If you want 2026 to be about higher ROI, fewer decisions, and more freedom (not more work), this episode will help you shift your focus from "new" to better. Mentioned in this episode Optimize What You Have: Your 2026 Profit Strategy Offer Optimization Scorecard Leave a Podcast Review Subscribe Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.