From Veteran to Vodka Importer
<p><strong>From Combat Veteran to Ukrainian Vodka Importer: A Mission-Driven Story</strong></p><p>We're breaking from our usual bourbon and whiskey focus for an episode you absolutely need to hear. Sam Lerman, co-founder of Spyrt Worldwide, shares one of the most compelling origin stories in the spirits industry - from Air Force security forces veteran to defense industry professional to volunteering in Ukraine during the 2022 invasion, and ultimately becoming an importer of Ukrainian vodka with a mission that extends far beyond the bottle.</p><p>Sam's journey includes smuggling suitcases of vodka across European borders, discovering that Ukrainian horilka (vodka) is an art form with 700 years of history, and building a brand where 10% of proceeds fund landmine removal efforts in Ukraine through partnerships with organizations like The Invictus Global Response.</p><p>We explore the cultural significance of Ukrainian spirits, the difference between horilka and Russian vodka, what it was like to volunteer in a war zone, and how a chance encounter with a bottle of Hetman vodka changed everything. This conversation goes deep into entrepreneurship, mission-driven business, and supporting Ukraine through commerce and awareness.</p><p><strong>Featured Brand:</strong> Spyrt Worldwide <strong>Products Discussed:</strong> Hetman Vodka, various Ukrainian wines and spirits <strong>Availability:</strong> DC, Maryland, Virginia ABC, Massachusetts, Rhode Island, Colorado, Arizona, Nevada, Washington, California, and online</p><p><strong>Links:</strong></p><p>Spyrt Worldwide: <a target="_blank" href="http://www.spyrtworldwide.com">www.spyrtworldwide.com</a></p><p>Institute for the Study of War: <a target="_blank" href="http://www.understandingwar.org">www.understandingwar.org</a></p><p>Invictus Global Response</p><p><strong>Ukrainian Toast:</strong> Budmo! (B-U-D-M-O)</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.embellishpod.com?utm_medium=podcast&utm_campaign=CTA_1">www.embellishpod.com</a>