<description>&lt;p&gt;Google Ads is NOT a &amp;lsquo;set and forget&amp;rsquo; medium.&amp;nbsp;&lt;/p&gt; &lt;p&gt;The very thing that makes it such a wonderful tool for business, is also what makes it a never-ending game! The world of business &amp;amp; marketing is dynamic.&lt;/p&gt; &lt;p&gt;Your prospects &amp;amp; future customers have ever-changing needs. Your competitors will try new things, new offers, new services, new products.&lt;/p&gt; &lt;p&gt;Google will give you the data - you have to use it.&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;In this episode I&amp;rsquo;ll give you a simple 3-part framework you can use to start your optimisation (there&amp;rsquo;s a more robust version available in AgencySavvy if you&amp;rsquo;re keen).&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;Remember to get your free video training course plus a written version of this training head to &lt;a href="http://www.gafcourse.com"&gt;www.GAFcourse.com&lt;/a&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube &amp;amp; more, then join Mike &amp;amp; a few hundred other savvy marketers at &lt;a href="http://www.agencysavvy.com"&gt;www.AgencySavvy.com&lt;/a&gt; - use the code PODCAST to save 20% on your membership&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

Google Ads Fundamentals Podcast

Mike Rhodes

Optimisation - how to continually improve

FEB 1, 202127 MIN
Google Ads Fundamentals Podcast

Optimisation - how to continually improve

FEB 1, 202127 MIN

Description

Google Ads is NOT a ‘set and forget’ medium. 

The very thing that makes it such a wonderful tool for business, is also what makes it a never-ending game! The world of business & marketing is dynamic.

Your prospects & future customers have ever-changing needs. Your competitors will try new things, new offers, new services, new products.

Google will give you the data - you have to use it.

 

In this episode I’ll give you a simple 3-part framework you can use to start your optimisation (there’s a more robust version available in AgencySavvy if you’re keen).

 

Remember to get your free video training course plus a written version of this training head to www.GAFcourse.com 

 

If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membership

See omnystudio.com/listener for privacy information.