In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today. Hosted by our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, Cedric Epiard, VP Product - Retail Media, Mirakl Ads and James Taylor, CEO, Particular Audience, discuss the real-world AI use cases delivering value across the Retail and Commerce media ecosystem. The conversation also tackles the key barriers to AI adoption, including fragmented data, legacy systems, and organisational silos, plus practical advice for leaders looking to scale AI effectively.