Welcome back to the last Building Your Brand episode of 2024! In this episode, friend of the podcast Hannah Isted interviews me. In a casual chat between Liz and Hannah, we reflect on the highs and lows of 2024. If you want a reminder to reflect on your year, this is the episode for you. Episode Highlights: <ul class="ak-ul"> <li> 00:01:22 - Liz's forgotten word of the year </li> <li> 00:06:02 - A positive year in business with amazing projects and income growth </li> <li> 00:07:38 - The struggle with work-life balance and late nights </li> <li> 00:11:32 - Favorite things accomplished this year, including guesting on Chris Do's podcast and attending Adobe Max in Miami </li> <li> 00:14:26 - Standout podcast guests like Steve Holland and Annie Atkins </li> <li> 00:16:56 - Big goals for next year: an in-person podcast event and a YouTube channel </li> <li> 00:19:44 - Looking forward to more in 2025! </li> </ul> Mentioned in the episode: <ul class="ak-ul"> <li> <a href="https://buildingyourbrand.net/">Liz’s podcast website</a> </li> <li> <a href= "https://podcasts.apple.com/lb/podcast/bonus-welcoming-rejection-with-liz-mosley-and-chris-do/id1437677219?i=1000668280005"> Liz’s episode on Chris Do’s podcast</a> </li> <li> Episodes mentioned: <a href= "https://buildingyourbrand.net/episode/lois-seco/">Lois Seco</a>, <a href= "https://buildingyourbrand.net/episode/building-brands-for-movies-with-annie-atkins/"> Annie Atkins</a>, <a href= "https://buildingyourbrand.net/episode/exploring-the-art-of-visual-branding-with-hannah-bacon/"> Hannah Bacon</a> </li> </ul> Key Takeaways: <ul class="ak-ul"> <li> Reflecting on the past year can help inform future decisions. </li> <li> Support can come in many forms, including hiring help and investing in coaching. </li> <li> Saying "no" to some opportunities can create space for bigger and better ones. </li> <li> Prioritizing self-care and relaxation is crucial for maintaining a healthy work-life balance. </li> <li> Celebrating wins and acknowledging accomplishments is important. </li> </ul> This episode was written and recorded by Liz Mosley and produced by Lucy Lucraft (<a href="http://lucylucraft.co.uk" data-inline-card="" data-card-data="">http://lucylucraft.co.uk</a> ) If you enjoyed this episode please leave a 5* rating and review! I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

<description>&lt;p data-pm-slice="0 0 []"&gt;Welcome back to the last Building Your Brand episode of 2024! In this episode, friend of the podcast Hannah Isted interviews me. In a casual chat between Liz and Hannah, we reflect on the highs and lows of 2024.&lt;/p&gt; &lt;p data-pm-slice="0 0 []"&gt;If you want a reminder to reflect on your year, this is the episode for you.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode Highlights:&lt;/strong&gt;&lt;/p&gt; &lt;ul class="ak-ul"&gt; &lt;li&gt; &lt;p&gt;00:01:22 - Liz's forgotten word of the year&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;00:06:02 - A positive year in business with amazing projects and income growth&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;00:07:38 - The struggle with work-life balance and late nights&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;00:11:32 - Favorite things accomplished this year, including guesting on Chris Do's podcast and attending Adobe Max in Miami&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;00:14:26 - Standout podcast guests like Steve Holland and Annie Atkins&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;00:16:56 - Big goals for next year: an in-person podcast event and a YouTube channel&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;00:19:44 - Looking forward to more in 2025!&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Mentioned in the episode:&lt;/strong&gt;&lt;/p&gt; &lt;ul class="ak-ul"&gt; &lt;li&gt; &lt;p&gt;&lt;a href="https://buildingyourbrand.net/"&gt;Liz’s podcast website&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;a href= "https://podcasts.apple.com/lb/podcast/bonus-welcoming-rejection-with-liz-mosley-and-chris-do/id1437677219?i=1000668280005"&gt; Liz’s episode on Chris Do’s podcast&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Episodes mentioned: &lt;a href= "https://buildingyourbrand.net/episode/lois-seco/"&gt;Lois Seco&lt;/a&gt;, &lt;a href= "https://buildingyourbrand.net/episode/building-brands-for-movies-with-annie-atkins/"&gt; Annie Atkins&lt;/a&gt;, &lt;a href= "https://buildingyourbrand.net/episode/exploring-the-art-of-visual-branding-with-hannah-bacon/"&gt; Hannah Bacon&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Key Takeaways:&lt;/strong&gt;&lt;/p&gt; &lt;ul class="ak-ul"&gt; &lt;li&gt; &lt;p&gt;Reflecting on the past year can help inform future decisions.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Support can come in many forms, including hiring help and investing in coaching.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Saying "no" to some opportunities can create space for bigger and better ones.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Prioritizing self-care and relaxation is crucial for maintaining a healthy work-life balance.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;Celebrating wins and acknowledging accomplishments is important.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;This episode was written and recorded by Liz Mosley and produced by Lucy Lucraft (&lt;a href="http://lucylucraft.co.uk" data-inline-card="" data-card-data=""&gt;http://lucylucraft.co.uk&lt;/a&gt; )&lt;/p&gt; &lt;p&gt;If you enjoyed this episode please leave a 5* rating and review!&lt;/p&gt; &lt;p&gt;I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!&lt;/p&gt;</description>

Welcome back to the last Building Your Brand episode of 2024! In this episode, friend of the podcast Hannah Isted interviews me. In a casual chat between Liz and Hannah, we reflect on the highs and lows of 2024. If you want a reminder to reflect on...

From Chris Do's Podcast to Adobe Max: My Year of Growth with Hannah Isted

To sign up for the Design Your Own Branding waitlist head here > <a href= "https://www.lizmosley.net/design-your-own-branding" data-inline-card="" data-card-data= "">https://www.lizmosley.net/design-your-own-branding</a> I sat down with returning guest Eman Ismail, the founder and head email strategist at <a href= "https://www.emancopyco.com">emancopyco.com</a>, to discuss the ins and outs of email marketing. We explored how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. Eman shared her inspiring journey from generalist to email expert and offered valuable advice on finding your perfect email style <a href="https://www.emancopyco.com/quiz">(including how to use her nifty quiz!)</a> We also covered repurposing content, making the most of email blocks, and growing your email list organically. If you’ve been struggling with your email marketing strategy this is the perfect episode for you. Episode Highlights: 08:22 Finding Your Unique Email Style 17:43 Repurposing Email Content 30:13 Increasing Email Frequency: Challenge Accepted! 31:33 Data-Driven Business Decisions 38:09 Balancing Value and Sales in Emails 43:37 Effective Strategies for Growing Your Email List Key Takeaways: <ul class="ak-ul"> <li> Find your unique email style: Your email style should be reflective of your brand's personality and voice. </li> <li> Repurpose content to save time and effort: You can repurpose content from blog posts, social media posts, and other marketing materials into email newsletters. </li> <li> Use email blocks to make your emails more visually appealing and easier to read: Email blocks are sections of text that are formatted in a specific way, such as a list, table, or quote. </li> <li> Grow your email list organically by offering valuable content and incentives: People are more likely to sign up for your email list if they believe they will get something valuable in return. </li> <li> Adapt your email marketing tactics to fit your individual business needs: What works for one business may not work for another. </li> <li> Stay motivated by creating engaging and well-thought-out email campaigns: If you're not excited about your email marketing, your subscribers won't be either. </li> </ul> I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Eman: <a href= "https://www.instagram.com/emancopyco/">Instagram</a> | <a href= "https://www.emancopyco.com/">Website</a> | <a href="https://www.emancopyco.com/quiz">Take the newsletter quiz</a> This episode was written and recorded by me and produced by Lucy Lucraft (<a href="http://lucylucraft.co.uk" data-inline-card="" data-card-data="">http://lucylucraft.co.uk</a> ) If you enjoyed this episode please leave a 5* rating and review! No

<description>&lt;p data-pm-slice="0 0 []"&gt;&lt;strong&gt;To sign up for the Design Your Own Branding waitlist head here &gt;&lt;/strong&gt; &lt;a href= "https://www.lizmosley.net/design-your-own-branding" data-inline-card="" data-card-data= ""&gt;https://www.lizmosley.net/design-your-own-branding&lt;/a&gt;&lt;/p&gt; &lt;p&gt;I sat down with returning guest Eman Ismail, the founder and head email strategist at &lt;a href= "https://www.emancopyco.com"&gt;emancopyco.com&lt;/a&gt;, to discuss the ins and outs of email marketing.&lt;/p&gt; &lt;p&gt;We explored how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. Eman shared her inspiring journey from generalist to email expert and offered valuable advice on finding your perfect email style &lt;a href="https://www.emancopyco.com/quiz"&gt;(including how to use her nifty quiz!)&lt;/a&gt;&lt;/p&gt; &lt;p&gt;We also covered repurposing content, making the most of email blocks, and growing your email list organically. If you’ve been struggling with your email marketing strategy this is the perfect episode for you.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode Highlights:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;08:22 Finding Your Unique Email Style&lt;/p&gt; &lt;p&gt;17:43 Repurposing Email Content&lt;/p&gt; &lt;p&gt;30:13 Increasing Email Frequency: Challenge Accepted!&lt;/p&gt; &lt;p&gt;31:33 Data-Driven Business Decisions&lt;/p&gt; &lt;p&gt;38:09 Balancing Value and Sales in Emails&lt;/p&gt; &lt;p&gt;43:37 Effective Strategies for Growing Your Email List&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Key Takeaways:&lt;/strong&gt;&lt;/p&gt; &lt;ul class="ak-ul"&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Find your unique email style:&lt;/strong&gt; Your email style should be reflective of your brand's personality and voice.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Repurpose content to save time and effort:&lt;/strong&gt; You can repurpose content from blog posts, social media posts, and other marketing materials into email newsletters.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Use email blocks to make your emails more visually appealing and easier to read:&lt;/strong&gt; Email blocks are sections of text that are formatted in a specific way, such as a list, table, or quote.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Grow your email list organically by offering valuable content and incentives:&lt;/strong&gt; People are more likely to sign up for your email list if they believe they will get something valuable in return.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Adapt your email marketing tactics to fit your individual business needs:&lt;/strong&gt; What works for one business may not work for another.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Stay motivated by creating engaging and well-thought-out email campaigns:&lt;/strong&gt; If you're not excited about your email marketing, your subscribers won't be either.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!&lt;/p&gt; &lt;p&gt;About Eman: &lt;a href= "https://www.instagram.com/emancopyco/"&gt;&lt;strong&gt;Instagram&lt;/strong&gt;&lt;/a&gt; | &lt;a href= "https://www.emancopyco.com/"&gt;&lt;strong&gt;Website&lt;/strong&gt;&lt;/a&gt; | &lt;a href="https://www.emancopyco.com/quiz"&gt;&lt;strong&gt;Take the newsletter quiz&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;This episode was written and recorded by me and produced by Lucy Lucraft (&lt;a href="http://lucylucraft.co.uk" data-inline-card="" data-card-data=""&gt;http://lucylucraft.co.uk&lt;/a&gt; )&lt;/p&gt; &lt;p&gt;If you enjoyed this episode please leave a 5* rating and review! No&lt;/p&gt;</description>

To sign up for the Design Your Own Branding waitlist head here >  I sat down with returning guest Eman Ismail, the founder and head email strategist at , to discuss the ins and outs of email marketing. We explored how to create effective email...

The Secret to Engaging Email Newsletters with Eman Ismail

To sign up for the Design Your Own Branding waitlist head here > <a href= "https://www.lizmosley.net/design-your-own-branding" data-inline-card="" data-card-data= "">https://www.lizmosley.net/design-your-own-branding</a> This week, we're ditching the "why" and embracing the power of "how" with Creative Consultant & Business Coach Esther Young. Esther explains why "why" questions aren’t the most helpful tools and how "how" questions unlock creativity and fresh perspectives in our businesses. It was SUCH an interesting chat and I loved the new perspective I got. Key Takeaways: <ul class="ak-ul"> <li> Why "Why" Doesn't Work: Esther explains why "why" questions can feel so limiting and how they can stifle creativity. </li> <li> The Magic of "How": Discover how "how" questions can open up new possibilities and help you approach challenges with a more positive and proactive mindset. </li> <li> Self-Coaching with "How": Learn how to use "how" questions to coach yourself, even if you don't have the budget for a professional coach. </li> <li> Building a Positive Workplace Culture: Esther shares insights on how to create a thriving work environment, even if you're a solopreneur working from home. </li> <li> Taming Your To-Do List: Get practical advice on managing those never-ending to-do lists and celebrating your wins, no matter how small. </li> </ul> Episode Highlights: <ul class="ak-ul"> <li> 02:33: Why Esther dislikes "why" questions </li> <li> 04:51: Examples of empowering "how" questions </li> <li> 17:43: Tips for self-coaching </li> <li> 26:01: Creating a positive workplace culture </li> <li> 27:53: Practical to-do list strategies </li> <li> 33:37: Balancing business pressures with well-being </li> </ul> I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Esther: <a href= "https://www.instagram.com/creatorship.co.uk/">Instagram</a> | <a href= "https://www.creatorship.co.uk/">Website</a> This episode was written and recorded by me and produced by Lucy Lucraft (<a href= "http://lucylucraft.co.uk">lucylucraft.co.uk</a>) If you enjoyed this episode please leave a 5* rating and review!

<description>&lt;p data-pm-slice="0 0 []"&gt;&lt;strong&gt;To sign up for the Design Your Own Branding waitlist head here &gt; &lt;/strong&gt;&lt;a href= "https://www.lizmosley.net/design-your-own-branding" data-inline-card="" data-card-data= ""&gt;https://www.lizmosley.net/design-your-own-branding&lt;/a&gt;&lt;/p&gt; &lt;p&gt;This week, we're ditching the "why" and embracing the power of "how" with Creative Consultant &amp; Business Coach Esther Young. Esther explains why "why" questions aren’t the most helpful tools and how "how" questions unlock creativity and fresh perspectives in our businesses.&lt;/p&gt; &lt;p&gt;It was SUCH an interesting chat and I loved the new perspective I got.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Key Takeaways:&lt;/strong&gt;&lt;/p&gt; &lt;ul class="ak-ul"&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Why "Why" Doesn't Work:&lt;/strong&gt; Esther explains why "why" questions can feel so limiting and how they can stifle creativity.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;The Magic of "How":&lt;/strong&gt; Discover how "how" questions can open up new possibilities and help you approach challenges with a more positive and proactive mindset.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Self-Coaching with "How":&lt;/strong&gt; Learn how to use "how" questions to coach yourself, even if you don't have the budget for a professional coach.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Building a Positive Workplace Culture:&lt;/strong&gt; Esther shares insights on how to create a thriving work environment, even if you're a solopreneur working from home.&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;Taming Your To-Do List:&lt;/strong&gt; Get practical advice on managing those never-ending to-do lists and celebrating your wins, no matter how small.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Episode Highlights:&lt;/strong&gt;&lt;/p&gt; &lt;ul class="ak-ul"&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;02:33:&lt;/strong&gt; Why Esther dislikes "why" questions&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;04:51:&lt;/strong&gt; Examples of empowering "how" questions&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;17:43:&lt;/strong&gt; Tips for self-coaching&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;26:01:&lt;/strong&gt; Creating a positive workplace culture&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;27:53:&lt;/strong&gt; Practical to-do list strategies&lt;/p&gt; &lt;/li&gt; &lt;li&gt; &lt;p&gt;&lt;strong&gt;33:37:&lt;/strong&gt; Balancing business pressures with well-being&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!&lt;/p&gt; &lt;p&gt;About Esther: &lt;a href= "https://www.instagram.com/creatorship.co.uk/"&gt;&lt;strong&gt;Instagram&lt;/strong&gt;&lt;/a&gt; | &lt;a href= "https://www.creatorship.co.uk/"&gt;&lt;strong&gt;Website&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;This episode was written and recorded by me and produced by Lucy Lucraft (&lt;a href= "http://lucylucraft.co.uk"&gt;lucylucraft.co.uk&lt;/a&gt;)&lt;/p&gt; &lt;p&gt;If you enjoyed this episode please leave a 5* rating and review!&lt;/p&gt;</description>

To sign up for the Design Your Own Branding waitlist head here >  This week, we're ditching the "why" and embracing the power of "how" with Creative Consultant & Business Coach Esther Young. Esther explains why "why" questions aren’t the...

Ditching "Why?": How to Coach Yourself to a Thriving Business with Esther Young

<a href= "https://www.lizmosley.net/design-your-own-branding">The waitlist for the next cohort of Design your Own Branding is now open. Sign up to receive an early bird discount for the course starting in January 2025</a> In this episode of Building Your Brand, we talk to designer Andy Brown about his journey in diversifying his income through creative projects. We delve into his innovative product, Swatchos, a deck of color cards that was successfully funded through Kickstarter. We also discuss Andy's experience as a graphic designer and product creator, the process of launching a Kickstarter campaign, and the challenges and strategies of selling products. Throughout the conversation, Andy shares insights on balancing different streams of income, the importance of solving personal challenges through creative solutions, and the practicalities of running an e-commerce business. Episode Highlights: 01:39 The Birth of Swatchos and Print Handbooks 05:35 Kickstarter Journey and Challenges 17:28 Balancing Product Sales and Design Work 27:52 Growing the Brand: Challenges and Insights 30:14 The Art of Selling: Strategies and Experiences 32:48 Marketing Channels: What Works and What Doesn't I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Andy: <a href= "https://www.instagram.com/swatchos/?locale=fr_CA&hl=en"> Instagram</a> | <a href= "https://basallt.com/">Website</a> This episode was written and recorded by me and produced by Lucy Lucraft (<a href= "http://lucylucraft.co.uk">lucylucraft.co.uk</a>) If you enjoyed this episode please leave a 5* rating and review!

<description>&lt;p data-pm-slice="0 0 []"&gt;&lt;strong&gt;&lt;a href= "https://www.lizmosley.net/design-your-own-branding"&gt;The waitlist for the next cohort of Design your Own Branding is now open. Sign up to receive an early bird discount for the course starting in January 2025&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p data-pm-slice="0 0 []"&gt;In this episode of Building Your Brand, we talk to designer Andy Brown about his journey in diversifying his income through creative projects. We delve into his innovative product, Swatchos, a deck of color cards that was successfully funded through Kickstarter. We also discuss Andy's experience as a graphic designer and product creator, the process of launching a Kickstarter campaign, and the challenges and strategies of selling products.&lt;/p&gt; &lt;p&gt;Throughout the conversation, Andy shares insights on balancing different streams of income, the importance of solving personal challenges through creative solutions, and the practicalities of running an e-commerce business.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode Highlights:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;01:39 The Birth of Swatchos and Print Handbooks&lt;/p&gt; &lt;p&gt;05:35 Kickstarter Journey and Challenges&lt;/p&gt; &lt;p&gt;17:28 Balancing Product Sales and Design Work&lt;/p&gt; &lt;p&gt;27:52 Growing the Brand: Challenges and Insights&lt;/p&gt; &lt;p&gt;30:14 The Art of Selling: Strategies and Experiences&lt;/p&gt; &lt;p&gt;32:48 Marketing Channels: What Works and What Doesn't&lt;/p&gt; &lt;p&gt;I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!&lt;/p&gt; &lt;p&gt;&lt;strong&gt;About Andy:&lt;/strong&gt; &lt;a href= "https://www.instagram.com/swatchos/?locale=fr_CA&amp;hl=en"&gt;&lt;strong&gt; Instagram&lt;/strong&gt;&lt;/a&gt; &lt;strong&gt;|&lt;/strong&gt; &lt;a href= "https://basallt.com/"&gt;&lt;strong&gt;Website&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;This episode was written and recorded by me and produced by Lucy Lucraft (&lt;a href= "http://lucylucraft.co.uk"&gt;lucylucraft.co.uk&lt;/a&gt;)&lt;/p&gt; &lt;p&gt;If you enjoyed this episode please leave a 5* rating and review!&lt;/p&gt;</description>

In this episode of Building Your Brand, we talk to designer Andy Brown about his journey in diversifying his income through creative projects. We delve into his innovative product, Swatchos, a deck of color cards that was successfully funded through...

Beyond Passive Income: Balancing Product Sales and Design Work with Andy Brown

To sign up for the Design Your Own Branding waitlist head here > <a href= "https://www.lizmosley.net/design-your-own-branding">https://www.lizmosley.net/design-your-own-branding</a> This week I am lucky enough to catch up IRL with Aime Cox of Studio Cotton about all things SEO and why it's crucial for small business owners and podcasters. Aime is a friend of the podcast and, once again, shares simple, actionable SEO tips that anyone can implement, from optimising podcast show notes and websites to building backlinks and writing effective blog posts. If you want to make your website work harder then this is the perfect episode to get stuck into! Key Takeaways: <ul data-sourcepos="9:3-14:0"> <li data-sourcepos="9:3-9:189">SEO Basics: Aime breaks down SEO in a way that's easy to understand, emphasizing the importance of optimizing your website to rank higher in search results and attract more clients.</li> <li data-sourcepos="10:3-10:241">Easy SEO Wins: Learn how to leverage podcast episodes, guest names, and location information for better SEO. Aime also highlights the importance of having individual pages for services and products, and writing thorough descriptions.</li> <li data-sourcepos="11:3-11:229">Podcast Websites: Discover the benefits of having a dedicated website for your podcast and how it can boost your SEO. Aime explains the features that can make your podcast website more user-friendly and efficient.</li> <li data-sourcepos="12:3-12:211">Backlinks: Aime provides actionable strategies for building backlinks, including utilizing existing connections, submitting to directories, and creating valuable content that others will want to link to.</li> <li data-sourcepos="13:3-14:0">Blogging for SEO: Aime offers advice on blog post frequency and length, emphasising the importance of creating high-quality content that you're proud to share.</li> </ul> Episode highlights:  03:51 Understanding SEO: A Dummy's Guide 10:54 Easy SEO Wins for Small Business Owners 15:07 Optimizing Your Website Structure for SEO 27:40 Improving Your Podcast's SEO Ranking 28:56 Optimizing Your Bio for SEO 31:41 Importance of Optimizing Images 32:33 Building Backlinks Effectively 44:08 Blogging for SEO Success    Resources Mentioned: <ul data-sourcepos="17:3-22:0"> <li data-sourcepos="17:3-17:118">Studio Cotton: <a href="https://studiocotton.co.uk"> studiocotton.co.uk</a> </li> <li data-sourcepos="18:3-18:133">Studio Cotton Blog: <a href="https://studiocotton.co.uk/blog/"> studiocotton.co.uk/blog</a> </li> <li data-sourcepos="19:3-19:146">Building Your Brand Podcast Website: <a href="https://buildingyourbrand.net"> buildingyourbrand.net</a> </li> <li data-sourcepos="20:3-20:99">Tiny PNG: <a href="https://tinypng.com"> tinypng.com</a> </li> <li data-sourcepos="21:3-22:0">Creative Boom: <a href="https://www.creativeboom.com"> creativeboom.com</a> </li> </ul> Guest Information: <ul data-sourcepos="25:3-27:0"> <li data-sourcepos="25:3-25:66">Aime Cox: Website Designer & Founder of Studio Cotton</li> <li data-sourcepos="26:3-27:0">Studio Cotton Instagram: <a href= "https://www.instagram.com/studio.cotton/"> &lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;@studio.cotton</a>&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;</li> </ul> Call to Action: <ul data-sourcepos="30:3-33:0"> <li data-sourcepos="30:3-30:122">Visit Studio Cotton's website to learn more about their services and how they can help you improve your website's SEO.</li> <li data-sourcepos="31:3-31:76">Check out Aime's weekly Q&A on Instagram for bite-sized SEO advice.</li> <li data-sourcepos="32:3-33:0"><a href= "https://podfollow.com/building-your-brand">Subscribe to the Building Your Brand podcast</a> for more tips on growing your business.</li> </ul> This episode was written and recorded by me and produced by <a href="https://lucylucraft.co.uk/">Lucy Lucraft.</a> If you enjoyed this episode please leave a 5* rating and review!

<description>&lt;div class="markdown markdown-main-panel response-optimization" dir="ltr"&gt; &lt;p data-sourcepos="5:1-5:295"&gt;&lt;strong&gt;To sign up for the Design Your Own Branding waitlist head here &gt; &lt;a href= "https://www.lizmosley.net/design-your-own-branding"&gt;https://www.lizmosley.net/design-your-own-branding&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p data-sourcepos="5:1-5:295"&gt;This week I am lucky enough to catch up IRL with Aime Cox of Studio Cotton about all things SEO and why it's crucial for small business owners and podcasters. Aime is a friend of the podcast and, once again, shares simple, actionable SEO tips that anyone can implement, from optimising podcast show notes and websites to building backlinks and writing effective blog posts.&lt;/p&gt; &lt;p data-sourcepos="5:1-5:295"&gt;If you want to make your website work harder then this is the perfect episode to get stuck into!&lt;/p&gt; &lt;p data-sourcepos="7:1-7:18"&gt;&lt;strong&gt;Key Takeaways:&lt;/strong&gt;&lt;/p&gt; &lt;ul data-sourcepos="9:3-14:0"&gt; &lt;li data-sourcepos="9:3-9:189"&gt;&lt;strong&gt;SEO Basics:&lt;/strong&gt; Aime breaks down SEO in a way that's easy to understand, emphasizing the importance of optimizing your website to rank higher in search results and attract more clients.&lt;/li&gt; &lt;li data-sourcepos="10:3-10:241"&gt;&lt;strong&gt;Easy SEO Wins:&lt;/strong&gt; Learn how to leverage podcast episodes, guest names, and location information for better SEO. Aime also highlights the importance of having individual pages for services and products, and writing thorough descriptions.&lt;/li&gt; &lt;li data-sourcepos="11:3-11:229"&gt;&lt;strong&gt;Podcast Websites:&lt;/strong&gt; Discover the benefits of having a dedicated website for your podcast and how it can boost your SEO. Aime explains the features that can make your podcast website more user-friendly and efficient.&lt;/li&gt; &lt;li data-sourcepos="12:3-12:211"&gt;&lt;strong&gt;Backlinks:&lt;/strong&gt; Aime provides actionable strategies for building backlinks, including utilizing existing connections, submitting to directories, and creating valuable content that others will want to link to.&lt;/li&gt; &lt;li data-sourcepos="13:3-14:0"&gt;&lt;strong&gt;Blogging for SEO:&lt;/strong&gt; Aime offers advice on blog post frequency and length, emphasising the importance of creating high-quality content that you're proud to share.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Episode highlights: &lt;/strong&gt;&lt;/p&gt; &lt;div class="py-2 px-3 gap-3 stack"&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;03:51 Understanding SEO: A Dummy's Guide&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;10:54 Easy SEO Wins for Small Business Owners&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;15:07 Optimizing Your Website Structure for SEO&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;27:40 Improving Your Podcast's SEO Ranking&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;28:56 Optimizing Your Bio for SEO&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;31:41 Importance of Optimizing Images&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;32:33 Building Backlinks Effectively&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;44:08 Blogging for SEO Success&lt;/span&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class= "sticky right-0 p-2 z-1 row justify-end transition-opacity AiActions-module--pTHKXZ"&gt;  &lt;/div&gt; &lt;p data-sourcepos="15:1-15:24"&gt;&lt;strong&gt;Resources Mentioned:&lt;/strong&gt;&lt;/p&gt; &lt;ul data-sourcepos="17:3-22:0"&gt; &lt;li data-sourcepos="17:3-17:118"&gt;&lt;strong&gt;Studio Cotton:&lt;/strong&gt; &lt;a href="https://studiocotton.co.uk"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;studiocotton.co.uk&lt;/a&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li data-sourcepos="18:3-18:133"&gt;&lt;strong&gt;Studio Cotton Blog:&lt;/strong&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;a href="https://studiocotton.co.uk/blog/"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;studiocotton.co.uk/blog&lt;/a&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li data-sourcepos="19:3-19:146"&gt;&lt;strong&gt;Building Your Brand Podcast Website:&lt;/strong&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;a href="https://buildingyourbrand.net"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;buildingyourbrand.net&lt;/a&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li data-sourcepos="20:3-20:99"&gt;&lt;strong&gt;Tiny PNG:&lt;/strong&gt; &lt;!----&gt; &lt;a href="https://tinypng.com"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;tinypng.com&lt;/a&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li data-sourcepos="21:3-22:0"&gt;&lt;strong&gt;Creative Boom:&lt;/strong&gt; &lt;a href="https://www.creativeboom.com"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;creativeboom.com&lt;/a&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p data-sourcepos="23:1-23:22"&gt;&lt;strong&gt;Guest Information:&lt;/strong&gt;&lt;/p&gt; &lt;ul data-sourcepos="25:3-27:0"&gt; &lt;li data-sourcepos="25:3-25:66"&gt;&lt;strong&gt;Aime Cox:&lt;/strong&gt; Website Designer &amp; Founder of Studio Cotton&lt;/li&gt; &lt;li data-sourcepos="26:3-27:0"&gt;&lt;strong&gt;Studio Cotton Instagram:&lt;/strong&gt; &lt;a href= "https://www.instagram.com/studio.cotton/"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;@studio.cotton&lt;/a&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p data-sourcepos="28:1-28:19"&gt;&lt;strong&gt;Call to Action:&lt;/strong&gt;&lt;/p&gt; &lt;ul data-sourcepos="30:3-33:0"&gt; &lt;li data-sourcepos="30:3-30:122"&gt;Visit Studio Cotton's website to learn more about their services and how they can help you improve your website's SEO.&lt;/li&gt; &lt;li data-sourcepos="31:3-31:76"&gt;Check out Aime's weekly Q&amp;A on Instagram for bite-sized SEO advice.&lt;/li&gt; &lt;li data-sourcepos="32:3-33:0"&gt;&lt;a href= "https://podfollow.com/building-your-brand"&gt;Subscribe to the Building Your Brand podcast&lt;/a&gt; for more tips on growing your business.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;This episode was written and recorded by me and produced by &lt;a href="https://lucylucraft.co.uk/"&gt;Lucy Lucraft.&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you enjoyed this episode please leave a 5* rating and review! &lt;/p&gt; &lt;p data-sourcepos="34:1-34:208"&gt; &lt;/p&gt; &lt;/div&gt;</description>

To sign up for the Design Your Own Branding waitlist head here >  This week I am lucky enough to catch up IRL with Aime Cox of Studio Cotton about all things SEO and why it's crucial for small business owners and podcasters. Aime is a friend...

Easy SEO Wins for Small Businesses & Podcasters with Aime Cox

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand.

Produced by: Lucy Lucraft (Instagram @lucylucraft
Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

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