Today on the podcast, I'm chatting to Janine Coombes, who helps coaches and mentors work on their offers and get clear on what they are and helps them to attract the right clients. In this episode, we cover. dreaded niching topic. And Janine shares what happened in her business when she niched down fairly dramatically. We cover the pros and cons, but also touch on following the joy in your business and finding what it is that you love to do. There are so many nuggets in this episode, and I hope you find it really helpful. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! Connect with Janine: <a href= "https://www.linkedin.com/in/janinecoombes/">LinkedIn</a> | <a href="https://janinecoombes.co.uk/about/">Website</a> Episode Highlights: 01:24 The Impact of Niching Down 05:21 Insights on Visibility and Marketing 16:58 Identifying Your Core Offer and Niche 19:25 Why You Shouldn't Ask Customers What They Want 21:22 Conducting Qualitative Research on a Budget Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website This episode was written and recorded by me and produced by Lucy Lucraft (<a href= "http://lucylucraft.co.uk">lucylucraft.co.uk</a>) If you enjoyed this episode please leave a 5* rating and review!

<description>&lt;p data-pm-slice="0 0 []"&gt;Today on the podcast, I'm chatting to Janine Coombes, who helps coaches and mentors work on their offers and get clear on what they are and helps them to attract the right clients. In this episode, we cover. dreaded niching topic. And Janine shares what happened in her business when she niched down fairly dramatically.&lt;/p&gt; &lt;p&gt;We cover the pros and cons, but also touch on following the joy in your business and finding what it is that you love to do. There are so many nuggets in this episode, and I hope you find it really helpful.&lt;/p&gt; &lt;p&gt;I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with Janine:&lt;/strong&gt; &lt;a href= "https://www.linkedin.com/in/janinecoombes/"&gt;LinkedIn&lt;/a&gt; | &lt;a href="https://janinecoombes.co.uk/about/"&gt;Website&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode Highlights:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;01:24 The Impact of Niching Down&lt;/p&gt; &lt;p&gt;05:21 Insights on Visibility and Marketing&lt;/p&gt; &lt;p&gt;16:58 Identifying Your Core Offer and Niche&lt;/p&gt; &lt;p&gt;19:25 Why You Shouldn't Ask Customers What They Want&lt;/p&gt; &lt;p&gt;21:22 Conducting Qualitative Research on a Budget&lt;/p&gt; &lt;p&gt;Thanks to Studio Cotton for sponsoring this episode &amp; check out the Building Your Brand podcast website&lt;/p&gt; &lt;p&gt;This episode was written and recorded by me and produced by Lucy Lucraft (&lt;a href= "http://lucylucraft.co.uk"&gt;lucylucraft.co.uk&lt;/a&gt;)&lt;/p&gt; &lt;p&gt;If you enjoyed this episode please leave a 5* rating and review!&lt;/p&gt;</description>

Today on the podcast, I'm chatting to Janine Coombes, who helps coaches and mentors work on their offers and get clear on what they are and helps them to attract the right clients. In this episode, we cover. dreaded niching topic. And Janine shares...

Niche Down to Blow Up: The Power of Focus with Janine Coombes

Today on the podcast, I am having a very honest chat with <a href="https://www.middleboop.com/">Gordon Reid</a>, a designer who runs his own design agency all about the realities of juggling his business and becoming a parent, but also just the general challenge of running your own business. I've had this sort of conversation a lot with women, but less so with men, and so I was really interested to dig in compare my experience. I'm so grateful for his willingness to be open and honest with me and not bat an eyelid when I asked him difficult questions! I love hearing how different people overcome various challenges to build businesses that they love so I hope you enjoy the chat as much as I did. Episode highlights:  08:37 Navigating Sleep Deprivation and Work 16:54 Balancing Childcare and Career  26:09 Invisible Labour and Gender Roles  30:23 Impact of Parenthood on Career and Business 38:15 Redefining Success and Industry Changes  Don't forget to check out <a href= "https://www.middleboop.com/">Gordon online</a> and if you'd like to have a chat come find <a href= "https://www.instagram.com/lizmmosley/?hl=en">me on Instagram.</a> Can't wait to connect with you. This episode was written and recorded by me and produced by <a href="https://lucylucraft.co.uk/">Lucy Lucraft.</a> If you enjoyed this episode please leave a 5* rating and review!

<description>&lt;p data-pm-slice="0 0 []"&gt;Today on the podcast, I am having a very honest chat with &lt;a href="https://www.middleboop.com/"&gt;Gordon Reid&lt;/a&gt;, a designer who runs his own design agency all about the realities of juggling his business and becoming a parent, but also just the general challenge of running your own business.&lt;/p&gt; &lt;p data-pm-slice="0 0 []"&gt;I've had this sort of conversation a lot with women, but less so with men, and so I was really interested to dig in compare my experience.&lt;/p&gt; &lt;p&gt;I'm so grateful for his willingness to be open and honest with me and not bat an eyelid when I asked him difficult questions! I love hearing how different people overcome various challenges to build businesses that they love so I hope you enjoy the chat as much as I did.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode highlights: &lt;/strong&gt;&lt;/p&gt; &lt;p&gt;08:37 Navigating Sleep Deprivation and Work&lt;/p&gt; &lt;p&gt;16:54 Balancing Childcare and Career &lt;/p&gt; &lt;p&gt;26:09 Invisible Labour and Gender Roles &lt;/p&gt; &lt;p&gt;30:23 Impact of Parenthood on Career and Business&lt;/p&gt; &lt;p&gt;38:15 Redefining Success and Industry Changes &lt;/p&gt; &lt;p&gt;Don't forget to check out &lt;a href= "https://www.middleboop.com/"&gt;Gordon online&lt;/a&gt; and if you'd like to have a chat come find &lt;a href= "https://www.instagram.com/lizmmosley/?hl=en"&gt;me on Instagram.&lt;/a&gt; Can't wait to connect with you.&lt;/p&gt; &lt;p&gt;This episode was written and recorded by me and produced by &lt;a href="https://lucylucraft.co.uk/"&gt;Lucy Lucraft.&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you enjoyed this episode please leave a 5* rating and review! &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p data-pm-slice="0 0 []"&gt; &lt;/p&gt;</description>

Today on the podcast, I am having a very honest chat with , a designer who runs his own design agency all about the realities of juggling his business and becoming a parent, but also just the general challenge of running your own business. I've had...

Fatherhood, Business, and Redefining Success with Gordon Reid

Today on the podcast, I am chatting to one of my oldest friends, Kate Olive, who works in events and has so much experience in this area. The company she works with mainly works with large corporate clients, but in this chat, I picked Kate's brains about how small business owners can brand their events and make them a memorable experience for their attendees, and one that is really going to enhance and benefit their brands. So if you've ever thought about hosting any sort of event as part of your business, then I think you're going to find this episode so helpful. I loved all of the ideas and tips that Kate shared and now I am itching to host my own event. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! About Kate: drpgroup.com | @drpgteam Episode Highlights: 02:07 The Importance of Events for Small Businesses 06:34 Common Mistakes in Event Planning 10:03 Tips for Memorable Small Business Events 17:07 Learning from Big Brands 26:57 Creating Inclusive and Accessible Events 39:42 Enhancing Event Atmosphere and Engagement Thanks to <a href= "https://studiocotton.co.uk/">Studio Cotton</a> for sponsoring this episode & check out the <a href= "https://buildingyourbrand.net/">Building Your Brand podcast</a> website Don't forget to check out Kate and if you'd like to have a chat come find <a href="https://www.instagram.com/lizmmosley/?hl=en">me on Instagram.</a> Can't wait to connect with you. This episode was written and recorded by me and produced by <a href="https://lucylucraft.co.uk/">Lucy Lucraft.</a> If you enjoyed this episode please leave a 5* rating and review!

<description>&lt;p data-pm-slice="0 0 []"&gt;Today on the podcast, I am chatting to one of my oldest friends, Kate Olive, who works in events and has so much experience in this area. The company she works with mainly works with large corporate clients, but in this chat, I picked Kate's brains about how small business owners can brand their events and make them a memorable experience for their attendees, and one that is really going to enhance and benefit their brands.&lt;/p&gt; &lt;p&gt;So if you've ever thought about hosting any sort of event as part of your business, then I think you're going to find this episode so helpful. I loved all of the ideas and tips that Kate shared and now I am itching to host my own event.&lt;/p&gt; &lt;p&gt;I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;strong&gt;About Kate&lt;/strong&gt;: drpgroup.com | @drpgteam&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode Highlights:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;02:07 The Importance of Events for Small Businesses&lt;/p&gt; &lt;p&gt;06:34 Common Mistakes in Event Planning&lt;/p&gt; &lt;p&gt;10:03 Tips for Memorable Small Business Events&lt;/p&gt; &lt;p&gt;17:07 Learning from Big Brands&lt;/p&gt; &lt;p&gt;26:57 Creating Inclusive and Accessible Events&lt;/p&gt; &lt;p&gt;39:42 Enhancing Event Atmosphere and Engagement&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Thanks to&lt;/strong&gt; &lt;a href= "https://studiocotton.co.uk/"&gt;&lt;strong&gt;Studio Cotton&lt;/strong&gt;&lt;/a&gt; for sponsoring this episode &amp; check out the &lt;a href= "https://buildingyourbrand.net/"&gt;&lt;strong&gt;Building Your Brand podcast&lt;/strong&gt;&lt;/a&gt; website&lt;/p&gt; &lt;p&gt;Don't forget to check out Kate and if you'd like to have a chat come find &lt;a href="https://www.instagram.com/lizmmosley/?hl=en"&gt;me on Instagram.&lt;/a&gt; Can't wait to connect with you.&lt;/p&gt; &lt;p&gt;This episode was written and recorded by me and produced by &lt;a href="https://lucylucraft.co.uk/"&gt;Lucy Lucraft.&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you enjoyed this episode please leave a 5* rating and review!&lt;/p&gt;</description>

Today on the podcast, I am chatting to one of my oldest friends, Kate Olive, who works in events and has so much experience in this area. The company she works with mainly works with large corporate clients, but in this chat, I picked Kate's brains...

How to Host Events That Enhance Your Brand with Kate Olive

Every now and then an episode comes along that almost feels like therapy for me, and this was one of those.  Today I'm chatting to anti-hustle, anti-patriarchal, rule breaking <a href= "https://getwildlyfree.co.uk/">business coach Jo Hooper</a>, who helps business owners get wildly free so they can enjoy their businesses. I had a LOT of revelations in this episode and in this chat, Jo really helped me unpick some things I thought were inevitable in business.  I guess it was kind of like a coaching session in podcast form, and I really hope that it helps you too, as running a business can be really tough. Come let us know what you think on social media!  Episode highlights:  03:08 Practical Tips for Sustainable Business Practices 04:06 Mindset and Belief Challenges 06:39 Implementing Boundaries and Pricing Strategies 09:14 Personal Reflections and Goals 20:29 The Importance of Safety and Stability Don't forget to check out <a href= "https://getwildlyfree.co.uk/">Jo online</a> and if you'd like to have a chat come find <a href= "https://www.instagram.com/lizmmosley/?hl=en">me on Instagram.</a> Can't wait to connect with you This episode was written and recorded by me and produced by <a href="https://lucylucraft.co.uk/">Lucy Lucraft.</a> If you enjoyed this episode please leave a 5* rating and review!

<description>&lt;p&gt;Every now and then an episode comes along that almost feels like therapy for me, and this was one of those.  Today I'm chatting to anti-hustle, anti-patriarchal, rule breaking &lt;a href= "https://getwildlyfree.co.uk/"&gt;business coach Jo Hooper&lt;/a&gt;, who helps business owners get &lt;em&gt;wildly&lt;/em&gt; free so they can enjoy their businesses.&lt;/p&gt; &lt;p&gt;I had a LOT of revelations in this episode and in this chat, Jo really helped me unpick some things I thought were inevitable in business.  I guess it was kind of like a coaching session in podcast form, and I really hope that it helps you too, as running a business can be really tough.&lt;/p&gt; &lt;p&gt;Come let us know what you think on social media! &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode highlights: &lt;/strong&gt;&lt;/p&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;03:08 Practical Tips for Sustainable Business Practices&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;04:06 Mindset and Belief Challenges&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;06:39 Implementing Boundaries and Pricing Strategies&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;09:14 Personal Reflections and Goals&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;20:29 The Importance of Safety and Stability&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt; &lt;p&gt;Don't forget to check out &lt;a href= "https://getwildlyfree.co.uk/"&gt;Jo online&lt;/a&gt; and if you'd like to have a chat come find &lt;a href= "https://www.instagram.com/lizmmosley/?hl=en"&gt;me on Instagram.&lt;/a&gt; Can't wait to connect with you&lt;/p&gt; &lt;p&gt;This episode was written and recorded by me and produced by &lt;a href="https://lucylucraft.co.uk/"&gt;Lucy Lucraft.&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you enjoyed this episode please leave a 5* rating and review! &lt;/p&gt; &lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt; &lt;/span&gt;&lt;/div&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

Every now and then an episode comes along that almost feels like therapy for me, and this was one of those.  Today I'm chatting to anti-hustle, anti-patriarchal, rule breaking , who helps business owners get wildly free so they can enjoy their...

Is Your Business Running You? Get Wildly Free with Jo Hooper

Today on the podcast, I am chatting to Vicki Knights, who is a branding photographer and a visibility strategist, which is what we focused on in this episode. We delve into why visibility is important for your business, why you might struggle with it and how to overcome the typical visibility challenges.  It's a really inspiring episode that reminded me why there really is no one-size-fits-all when it comes to showing up in your business.  Episode Highlights: 03:01 The Importance of Visibility in Business 05:13 Overcoming Visibility Blocks 10:37 Balancing Confidence and Arrogance 21:20 Sustainable Visibility Practices 24:27 Alternative Visibility Strategies 27:52 Asking for Referrals and Networking Thanks to <a href="https://studiocotton.co.uk/">Studio Cotton</a> for sponsoring this episode & check out the <a href= "https://buildingyourbrand.net/">Building Your Brand podcast</a> website Don't forget to check out <a href= "https://vickiknights.co.uk/">Vicki online</a> and if you'd like to have a chat come find <a href= "https://www.instagram.com/lizmmosley/?hl=en">me on Instagram.</a> Can't wait to connect with you. This episode was written and recorded by me and produced by <a href="https://lucylucraft.co.uk/">Lucy Lucraft.</a> If you enjoyed this episode please leave a 5* rating and review!

<description>&lt;p&gt;Today on the podcast, I am chatting to Vicki Knights, who is a branding photographer and a visibility strategist, which is what we focused on in this episode. We delve into why visibility is important for your business, why you might struggle with it and how to overcome the typical visibility challenges. &lt;/p&gt; &lt;p&gt;It's a really inspiring episode that reminded me why there really is no one-size-fits-all when it comes to showing up in your business. &lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode Highlights:&lt;/strong&gt;&lt;/p&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;03:01 The Importance of Visibility in Business&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;05:13 Overcoming Visibility Blocks&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;10:37 Balancing Confidence and Arrogance&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;21:20 Sustainable Visibility Practices&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;24:27 Alternative Visibility Strategies&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;27:52 Asking for Referrals and Networking&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt; &lt;p&gt;&lt;strong&gt;Thanks to &lt;a href="https://studiocotton.co.uk/"&gt;Studio Cotton&lt;/a&gt; for sponsoring this episode &amp; check out the &lt;a href= "https://buildingyourbrand.net/"&gt;Building Your Brand podcast&lt;/a&gt; website&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;Don't forget to check out &lt;a href= "https://vickiknights.co.uk/"&gt;Vicki online&lt;/a&gt; and if you'd like to have a chat come find &lt;a href= "https://www.instagram.com/lizmmosley/?hl=en"&gt;me on Instagram.&lt;/a&gt; Can't wait to connect with you.&lt;/p&gt; &lt;p&gt;This episode was written and recorded by me and produced by &lt;a href="https://lucylucraft.co.uk/"&gt;Lucy Lucraft.&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you enjoyed this episode please leave a 5* rating and review! &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt; &lt;/span&gt;&lt;/div&gt;</description>

Today on the podcast, I am chatting to Vicki Knights, who is a branding photographer and a visibility strategist, which is what we focused on in this episode. We delve into why visibility is important for your business, why you might struggle with it...

Mastering Business Visibility with Vicki Knights

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand.

Produced by: Lucy Lucraft (Instagram @lucylucraft
Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

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