<description>&lt;div class="markdown markdown-main-panel response-optimization" dir="ltr"&gt; &lt;p data-sourcepos="5:1-5:295"&gt;&lt;strong&gt;To sign up for the Design Your Own Branding waitlist head here &gt; &lt;a href= "https://www.lizmosley.net/design-your-own-branding"&gt;https://www.lizmosley.net/design-your-own-branding&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p data-sourcepos="5:1-5:295"&gt;This week I am lucky enough to catch up IRL with Aime Cox of Studio Cotton about all things SEO and why it's crucial for small business owners and podcasters. Aime is a friend of the podcast and, once again, shares simple, actionable SEO tips that anyone can implement, from optimising podcast show notes and websites to building backlinks and writing effective blog posts.&lt;/p&gt; &lt;p data-sourcepos="5:1-5:295"&gt;If you want to make your website work harder then this is the perfect episode to get stuck into!&lt;/p&gt; &lt;p data-sourcepos="7:1-7:18"&gt;&lt;strong&gt;Key Takeaways:&lt;/strong&gt;&lt;/p&gt; &lt;ul data-sourcepos="9:3-14:0"&gt; &lt;li data-sourcepos="9:3-9:189"&gt;&lt;strong&gt;SEO Basics:&lt;/strong&gt; Aime breaks down SEO in a way that's easy to understand, emphasizing the importance of optimizing your website to rank higher in search results and attract more clients.&lt;/li&gt; &lt;li data-sourcepos="10:3-10:241"&gt;&lt;strong&gt;Easy SEO Wins:&lt;/strong&gt; Learn how to leverage podcast episodes, guest names, and location information for better SEO. Aime also highlights the importance of having individual pages for services and products, and writing thorough descriptions.&lt;/li&gt; &lt;li data-sourcepos="11:3-11:229"&gt;&lt;strong&gt;Podcast Websites:&lt;/strong&gt; Discover the benefits of having a dedicated website for your podcast and how it can boost your SEO. Aime explains the features that can make your podcast website more user-friendly and efficient.&lt;/li&gt; &lt;li data-sourcepos="12:3-12:211"&gt;&lt;strong&gt;Backlinks:&lt;/strong&gt; Aime provides actionable strategies for building backlinks, including utilizing existing connections, submitting to directories, and creating valuable content that others will want to link to.&lt;/li&gt; &lt;li data-sourcepos="13:3-14:0"&gt;&lt;strong&gt;Blogging for SEO:&lt;/strong&gt; Aime offers advice on blog post frequency and length, emphasising the importance of creating high-quality content that you're proud to share.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;Episode highlights: &lt;/strong&gt;&lt;/p&gt; &lt;div class="py-2 px-3 gap-3 stack"&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;03:51 Understanding SEO: A Dummy's Guide&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;10:54 Easy SEO Wins for Small Business Owners&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;15:07 Optimizing Your Website Structure for SEO&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;27:40 Improving Your Podcast's SEO Ranking&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;28:56 Optimizing Your Bio for SEO&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;31:41 Importance of Optimizing Images&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;32:33 Building Backlinks Effectively&lt;/span&gt;&lt;/div&gt; &lt;div class="stack gap-1"&gt;&lt;span class= "text-grey-800 label-1-regular Text-module--dTnC1C"&gt;44:08 Blogging for SEO Success&lt;/span&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class= "sticky right-0 p-2 z-1 row justify-end transition-opacity AiActions-module--pTHKXZ"&gt;  &lt;/div&gt; &lt;p data-sourcepos="15:1-15:24"&gt;&lt;strong&gt;Resources Mentioned:&lt;/strong&gt;&lt;/p&gt; &lt;ul data-sourcepos="17:3-22:0"&gt; &lt;li data-sourcepos="17:3-17:118"&gt;&lt;strong&gt;Studio Cotton:&lt;/strong&gt; &lt;a href="https://studiocotton.co.uk"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;studiocotton.co.uk&lt;/a&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li data-sourcepos="18:3-18:133"&gt;&lt;strong&gt;Studio Cotton Blog:&lt;/strong&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;a href="https://studiocotton.co.uk/blog/"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;studiocotton.co.uk/blog&lt;/a&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li data-sourcepos="19:3-19:146"&gt;&lt;strong&gt;Building Your Brand Podcast Website:&lt;/strong&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;a href="https://buildingyourbrand.net"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;buildingyourbrand.net&lt;/a&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li data-sourcepos="20:3-20:99"&gt;&lt;strong&gt;Tiny PNG:&lt;/strong&gt; &lt;!----&gt; &lt;a href="https://tinypng.com"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;tinypng.com&lt;/a&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li data-sourcepos="21:3-22:0"&gt;&lt;strong&gt;Creative Boom:&lt;/strong&gt; &lt;a href="https://www.creativeboom.com"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;creativeboom.com&lt;/a&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p data-sourcepos="23:1-23:22"&gt;&lt;strong&gt;Guest Information:&lt;/strong&gt;&lt;/p&gt; &lt;ul data-sourcepos="25:3-27:0"&gt; &lt;li data-sourcepos="25:3-25:66"&gt;&lt;strong&gt;Aime Cox:&lt;/strong&gt; Website Designer &amp; Founder of Studio Cotton&lt;/li&gt; &lt;li data-sourcepos="26:3-27:0"&gt;&lt;strong&gt;Studio Cotton Instagram:&lt;/strong&gt; &lt;a href= "https://www.instagram.com/studio.cotton/"&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;@studio.cotton&lt;/a&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p data-sourcepos="28:1-28:19"&gt;&lt;strong&gt;Call to Action:&lt;/strong&gt;&lt;/p&gt; &lt;ul data-sourcepos="30:3-33:0"&gt; &lt;li data-sourcepos="30:3-30:122"&gt;Visit Studio Cotton's website to learn more about their services and how they can help you improve your website's SEO.&lt;/li&gt; &lt;li data-sourcepos="31:3-31:76"&gt;Check out Aime's weekly Q&amp;A on Instagram for bite-sized SEO advice.&lt;/li&gt; &lt;li data-sourcepos="32:3-33:0"&gt;&lt;a href= "https://podfollow.com/building-your-brand"&gt;Subscribe to the Building Your Brand podcast&lt;/a&gt; for more tips on growing your business.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;This episode was written and recorded by me and produced by &lt;a href="https://lucylucraft.co.uk/"&gt;Lucy Lucraft.&lt;/a&gt;&lt;/p&gt; &lt;p&gt;If you enjoyed this episode please leave a 5* rating and review! &lt;/p&gt; &lt;p data-sourcepos="34:1-34:208"&gt; &lt;/p&gt; &lt;/div&gt;</description>

Building your Brand

Liz Mosley

Easy SEO Wins for Small Businesses & Podcasters with Aime Cox

NOV 20, 202453 MIN
Building your Brand

Easy SEO Wins for Small Businesses & Podcasters with Aime Cox

NOV 20, 202453 MIN

Description

To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding

This week I am lucky enough to catch up IRL with Aime Cox of Studio Cotton about all things SEO and why it's crucial for small business owners and podcasters. Aime is a friend of the podcast and, once again, shares simple, actionable SEO tips that anyone can implement, from optimising podcast show notes and websites to building backlinks and writing effective blog posts.

If you want to make your website work harder then this is the perfect episode to get stuck into!

Key Takeaways:

  • SEO Basics: Aime breaks down SEO in a way that's easy to understand, emphasizing the importance of optimizing your website to rank higher in search results and attract more clients.
  • Easy SEO Wins: Learn how to leverage podcast episodes, guest names, and location information for better SEO. Aime also highlights the importance of having individual pages for services and products, and writing thorough descriptions.
  • Podcast Websites: Discover the benefits of having a dedicated website for your podcast and how it can boost your SEO. Aime explains the features that can make your podcast website more user-friendly and efficient.
  • Backlinks: Aime provides actionable strategies for building backlinks, including utilizing existing connections, submitting to directories, and creating valuable content that others will want to link to.
  • Blogging for SEO: Aime offers advice on blog post frequency and length, emphasising the importance of creating high-quality content that you're proud to share.

Episode highlights: 

03:51 Understanding SEO: A Dummy's Guide 10:54 Easy SEO Wins for Small Business Owners 15:07 Optimizing Your Website Structure for SEO 27:40 Improving Your Podcast's SEO Ranking 28:56 Optimizing Your Bio for SEO 31:41 Importance of Optimizing Images 32:33 Building Backlinks Effectively 44:08 Blogging for SEO Success   

Resources Mentioned:

Guest Information:

Call to Action:

  • Visit Studio Cotton's website to learn more about their services and how they can help you improve your website's SEO.
  • Check out Aime's weekly Q&A on Instagram for bite-sized SEO advice.
  • Subscribe to the Building Your Brand podcast for more tips on growing your business.

This episode was written and recorded by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!