<description>&lt;p data-path-to-node="4"&gt;In this episode, I chat with &lt;strong data-path-to-node="4" data-index-in-node="36"&gt;Michael Bruny-Groth&lt;/strong&gt;, the founder of &lt;a href= "https://gumroad.com/a/359215507"&gt;&lt;strong data-path-to-node="4" data-index-in-node="72"&gt;The Logo Package&lt;/strong&gt;.&lt;/a&gt; (aff link) Michael created a tool that has become a staple for logo designers worldwide, but behind the "overnight success" lies a story of immense sacrifice, strategic pivots, and radical vulnerability.&lt;/p&gt; &lt;p data-path-to-node="4"&gt;Michael shares the behind-the-scenes reality of running a software company, including the personal toll of scaling and his bold decision to run a "Pay What You Want" Black Friday campaign rooted in deep, personal storytelling.&lt;/p&gt; &lt;p data-path-to-node="4"&gt;This is a refreshingly honest look at what it actually takes to build and maintain a successful brand in the design space and I had so much fun recording it!&lt;/p&gt; &lt;p data-start="0" data-end="59"&gt;This episode is sponsored by &lt;strong data-start="29" data-end="56"&gt;SilverStag Type Foundry&lt;/strong&gt;. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out.&lt;/p&gt; &lt;p data-start="336" data-end="413" data-is-last-node="" data-is-only-node=""&gt;Head to &lt;a href= "https://lizmosley.net/SLTF"&gt;&lt;strong data-start="344" data-end= "366"&gt;lizmosley.net/SLTF&lt;/strong&gt;&lt;/a&gt; and use the code &lt;strong data-start="384" data-end= "396"&gt;LIZxSLTF&lt;/strong&gt; for &lt;strong data-start="401" data-end="412"&gt;20% off&lt;/strong&gt;.&lt;/p&gt; &lt;hr data-path-to-node="5" /&gt; &lt;h2 data-path-to-node="6"&gt;&lt;span style="font-size: 14pt;"&gt;Key Takeaways&lt;/span&gt;&lt;/h2&gt; &lt;ul&gt; &lt;li data-path-to-node="7,0,0"&gt;&lt;strong data-path-to-node="7,0,0" data-index-in-node="0"&gt;The Power of Vulnerability:&lt;/strong&gt; Sharing the "messy middle" of your business journey can create a deeper connection with your audience than any polished marketing campaign.&lt;/li&gt; &lt;li data-path-to-node="7,1,0"&gt;&lt;strong data-path-to-node="7,1,0" data-index-in-node="0"&gt;Problem-First Product Design:&lt;/strong&gt; The Logo Package succeeded because it solved a hyper-specific, time-consuming pain point for designers: the tedious process of exporting logo files.&lt;/li&gt; &lt;li data-path-to-node="7,2,0"&gt;&lt;strong data-path-to-node="7,2,0" data-index-in-node="0"&gt;Redefining "Success":&lt;/strong&gt; High revenue doesn't always equal high personal happiness; Michael discusses the importance of aligning business growth with personal well-being.&lt;/li&gt; &lt;li data-path-to-node="7,3,0"&gt;&lt;strong data-path-to-node="7,3,0" data-index-in-node="0"&gt;Experimenting with Pricing:&lt;/strong&gt; The "Pay What You Want" model can be a powerful way to re-engage an audience and lower the barrier to entry while maintaining brand integrity.&lt;/li&gt; &lt;li data-path-to-node="7,4,0"&gt;&lt;strong data-path-to-node="7,4,0" data-index-in-node="0"&gt;The Myth of Passive Income:&lt;/strong&gt; Running a software business requires constant maintenance, customer support, and technical updates—it is rarely truly "passive."&lt;/li&gt; &lt;/ul&gt; &lt;hr data-path-to-node="8" /&gt; &lt;h2 data-path-to-node="9"&gt;&lt;span style="font-size: 14pt;"&gt;Episode Highlights&lt;/span&gt;&lt;/h2&gt; &lt;ul&gt; &lt;li data-path-to-node="10,0,0"&gt;&lt;strong data-path-to-node="10,0,0" data-index-in-node="0"&gt;02:15&lt;/strong&gt; - The "Why": Solving the nightmare of manually exporting 100+ logo files.&lt;/li&gt; &lt;li data-path-to-node="10,1,0"&gt;&lt;strong data-path-to-node="10,1,0" data-index-in-node="0"&gt;08:40&lt;/strong&gt; - The transition from being a full-time designer to a software founder.&lt;/li&gt; &lt;li data-path-to-node="10,2,0"&gt;&lt;strong data-path-to-node="10,2,0" data-index-in-node="0"&gt;15:30&lt;/strong&gt; - The reality check: When business success leads to personal burnout.&lt;/li&gt; &lt;li data-path-to-node="10,3,0"&gt;&lt;strong data-path-to-node="10,3,0" data-index-in-node="0"&gt;22:10&lt;/strong&gt; - The Black Friday pivot: Moving away from traditional discounts to a "Pay What You Want" model.&lt;/li&gt; &lt;li data-path-to-node="10,4,0"&gt;&lt;strong data-path-to-node="10,4,0" data-index-in-node="0"&gt;31:45&lt;/strong&gt; - Why Michael chose to share his personal financial and mental health struggles with his email list.&lt;/li&gt; &lt;li data-path-to-node="10,5,0"&gt;&lt;strong data-path-to-node="10,5,0" data-index-in-node="0"&gt;40:12&lt;/strong&gt; - Navigating the technical challenges of maintaining software in an ever-changing Adobe ecosystem.&lt;/li&gt; &lt;li data-path-to-node="10,6,0"&gt;&lt;strong data-path-to-node="10,6,0" data-index-in-node="0"&gt;52:20&lt;/strong&gt; - The future of The Logo Package and Michael's focus on sustainable growth.&lt;/li&gt; &lt;li data-path-to-node="10,7,0"&gt;&lt;strong data-path-to-node="10,7,0" data-index-in-node="0"&gt;01:02:15&lt;/strong&gt; - Why Michael is "done" with LinkedIn and focusing on platforms that feel authentic.&lt;/li&gt; &lt;/ul&gt; &lt;hr data-path-to-node="11" /&gt; &lt;h2 data-path-to-node="12"&gt;&lt;span style="font-size: 14pt;"&gt;About the Guest&lt;/span&gt;&lt;/h2&gt; &lt;ul&gt; &lt;li data-path-to-node="13,0,0"&gt;&lt;strong data-path-to-node="13,0,0" data-index-in-node="0"&gt;Michael Bruny-Groth&lt;/strong&gt; is the creator of The Logo Package Express and The Logo Package Portal.&lt;/li&gt; &lt;li data-path-to-node="13,1,0"&gt;&lt;strong data-path-to-node="13,1,0" data-index-in-node="0"&gt;Website:&lt;/strong&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;a class="ng-star-inserted" href="https://gumroad.com/a/359215507" target="_blank" rel= "noopener" data-hveid="0" data-ved= "0CAAQ_4QMahgKEwi_7IKPjciTAxUAAAAAHQAAAAAQiQE"&gt;The Logo Package&lt;/a&gt; (aff link)&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li data-path-to-node="13,2,0"&gt;&lt;strong data-path-to-node="13,2,0" data-index-in-node="0"&gt;Instagram:&lt;/strong&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;a class="ng-star-inserted" href="https://www.instagram.com/logopackage" target="_blank" rel= "noopener" data-hveid="0" data-ved= "0CAAQ_4QMahgKEwi_7IKPjciTAxUAAAAAHQAAAAAQigE"&gt;@logopackage&lt;/a&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li data-path-to-node="13,3,0"&gt;&lt;strong data-path-to-node="13,3,0" data-index-in-node="0"&gt;LinkedIn:&lt;/strong&gt; &lt;a href= "https://www.linkedin.com/in/mbrunygroth/"&gt;Michael Bruny-Groth&lt;/a&gt; (Note: He might not accept your request!)&lt;/li&gt; &lt;/ul&gt; &lt;p data-path-to-node="16,3,0"&gt; &lt;/p&gt; &lt;hr data-path-to-node="17" /&gt; &lt;p class="p1"&gt;I would love to hear what you think of this episode, so please do let me know on Instagram where I'm &lt;a href= "https://www.instagram.com/lizmmosley/"&gt;&lt;span class= "s1"&gt;&lt;strong&gt;@‌lizmmosley&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt; or &lt;a href= "https://www.instagram.com/buildingyourbrandpodcast/"&gt;&lt;span class= "s1"&gt;&lt;strong&gt;@‌buildingyourbrandpodcast&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt; and I hope you enjoy the episode!&lt;/p&gt; &lt;p class="p1"&gt;This episode was written and recorded by me and produced by Lucy Lucraft &lt;a href= "http://www.lucylucraft.co.uk/"&gt;&lt;span class= "s1"&gt;lucylucraft.co.uk&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p class="p1"&gt;&lt;strong&gt;If you enjoyed this episode please leave a 5* rating and review!&lt;/strong&gt;&lt;/p&gt;</description>

Building your Brand

Liz Mosley

Beyond the Shiny Finish: Scaling, Sacrifices, and Software with Michael Bruny-Groth

APR 22, 202665 MIN
Building your Brand

Beyond the Shiny Finish: Scaling, Sacrifices, and Software with Michael Bruny-Groth

APR 22, 202665 MIN

Description

In this episode, I chat with Michael Bruny-Groth, the founder of The Logo Package. (aff link) Michael created a tool that has become a staple for logo designers worldwide, but behind the "overnight success" lies a story of immense sacrifice, strategic pivots, and radical vulnerability. Michael shares the behind-the-scenes reality of running a software company, including the personal toll of scaling and his bold decision to run a "Pay What You Want" Black Friday campaign rooted in deep, personal storytelling. This is a refreshingly honest look at what it actually takes to build and maintain a successful brand in the design space and I had so much fun recording it! This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off. Key Takeaways The Power of Vulnerability: Sharing the "messy middle" of your business journey can create a deeper connection with your audience than any polished marketing campaign. Problem-First Product Design: The Logo Package succeeded because it solved a hyper-specific, time-consuming pain point for designers: the tedious process of exporting logo files. Redefining "Success": High revenue doesn't always equal high personal happiness; Michael discusses the importance of aligning business growth with personal well-being. Experimenting with Pricing: The "Pay What You Want" model can be a powerful way to re-engage an audience and lower the barrier to entry while maintaining brand integrity. The Myth of Passive Income: Running a software business requires constant maintenance, customer support, and technical updates—it is rarely truly "passive." Episode Highlights 02:15 - The "Why": Solving the nightmare of manually exporting 100+ logo files. 08:40 - The transition from being a full-time designer to a software founder. 15:30 - The reality check: When business success leads to personal burnout. 22:10 - The Black Friday pivot: Moving away from traditional discounts to a "Pay What You Want" model. 31:45 - Why Michael chose to share his personal financial and mental health struggles with his email list. 40:12 - Navigating the technical challenges of maintaining software in an ever-changing Adobe ecosystem. 52:20 - The future of The Logo Package and Michael's focus on sustainable growth. 01:02:15 - Why Michael is "done" with LinkedIn and focusing on platforms that feel authentic. About the Guest Michael Bruny-Groth is the creator of The Logo Package Express and The Logo Package Portal. Website: The Logo Package (aff link) Instagram: @logopackage LinkedIn: Michael Bruny-Groth (Note: He might not accept your request!) I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!