<description>&lt;div class="vi3c6W_flex"&gt; &lt;div class="vi3c6W_flex"&gt; &lt;div id="answer-view-d66a35a0-8af3-4134-9348-28e610fbe53e" class= "AnswerView__answer___NuDqq AnswerView__answerBackgroundLight___uu3Kn styles__fontStyling___pBPUa" data-answer-type="USER_INPUT"&gt; &lt;div id="answer_copyable_d66a35a0-8af3-4134-9348-28e610fbe53e" class="copyable_answers" data-testid="qna_answer" data-question-id= "d66a35a0-8af3-4134-9348-28e610fbe53e" data-is-jot-rendered="true"&gt; &lt;div&gt; &lt;div id="574fa6e8-88ba-4cc7-985c-51538dbb3507" class= "sc-eFbPDA bAmDeu jot-viewer" data-testid="jot-viewer" data-jot-id= "574fa6e8-88ba-4cc7-985c-51538dbb3507" data-jot-role="viewer"&gt; &lt;div class="sc-EZsnr hsUhXR jot-viewer-content"&gt; &lt;p class="jot-paragraph-element"&gt;In this solo episode, I'm exploring the critical role of trust for small businesses in a digital world increasingly shaped by generative AI. I chat through personal experiences, industry observations, and am giving some actionable advice on how brands can navigate the ethical and practical challenges of using AI in marketing and content creation without eroding customer trust.&lt;/p&gt; &lt;h1 class="jot-h1-element"&gt;&lt;span style="font-size: 18pt;"&gt;Key Takeaways&lt;/span&gt;&lt;/h1&gt; &lt;ol class="jot-ordered-list-element"&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class= "jot-text"&gt;&lt;strong&gt;Trust&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;is&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Fragile&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;and&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Hard-Won&lt;/strong&gt;&lt;/span&gt; &lt;ul class="jot-unordered-list-element"&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;Building&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;trust&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;with&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;your&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;audience&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;takes&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;years,&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;but&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;it&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;can&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;be&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;lost&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;overnight&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;through&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;missteps,&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;especially&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;with&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;misleading&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;or&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;undisclosed&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;AI-generated&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;content.&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class= "jot-text"&gt;&lt;strong&gt;The&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;"Trust&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Recession"&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;and&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;AI&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Skepticism&lt;/strong&gt;&lt;/span&gt; &lt;ul class="jot-unordered-list-element"&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;Audiences&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;are&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;more&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;wary&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;than&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;ever,&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;often&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;approaching&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;online&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;content&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;with&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;skepticism&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;due&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;to&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;the&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;prevalence&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;of&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;generative&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;AI&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;and&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;undisclosed&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;ads.&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class= "jot-text"&gt;&lt;strong&gt;Transparency&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;is&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Essential&lt;/strong&gt;&lt;/span&gt; &lt;ul class="jot-unordered-list-element"&gt; &lt;li class="jot-list-item-element"&gt;Clearly disclosing the use of AI in your content is crucial. Burying disclosures or surprising your audience with AI-generated material can break trust.&lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class= "jot-text"&gt;&lt;strong&gt;Audience&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Expectations&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Matter&lt;/strong&gt;&lt;/span&gt; &lt;ul class="jot-unordered-list-element"&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;If&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;your&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;brand&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;is&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;open&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;about&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;using&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;AI,&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;your&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;audience&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;is&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;less&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;likely&lt;/span&gt; &lt;span class= "sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;to&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable= "true"&gt;feel&lt;/span&gt; &lt;span class="sc-hKDTPf wDZFw" data-react-aria-pressable="true"&gt;deceived.&lt;/span&gt; Problems arise when AI use is unexpected or hidden.&lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class= "jot-text"&gt;&lt;strong&gt;DIY&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Over&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;AI&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;for&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Small&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Businesses&lt;/strong&gt;&lt;/span&gt; &lt;ul class="jot-unordered-list-element"&gt; &lt;li class="jot-list-item-element"&gt;Audiences often prefer authentic, even imperfect, DIY content over slick but impersonal AI-generated work. The risk to brand trust may outweigh the convenience of generative AI.&lt;/li&gt; &lt;/ul&gt; &lt;/li&gt; &lt;/ol&gt; &lt;h1 class="jot-h1-element"&gt;&lt;span style="font-size: 18pt;"&gt;Episode Highlights&lt;/span&gt;&lt;/h1&gt; &lt;ul class="jot-ordered-list-element"&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class= "jot-text"&gt;&lt;strong&gt;00:05&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;–&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Introduction:&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;The&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Annoyance&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;of&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Undisclosed&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Ads&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class= "jot-text"&gt;&lt;strong&gt;00:29&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;–&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Why&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Trust&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Matters&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;for&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Small&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Businesses&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class= "jot-text"&gt;&lt;strong&gt;02:20&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;–&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;The&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;"Trust&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Recession"&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;and&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;AI's&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Impact&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;on&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Perception&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class= "jot-text"&gt;&lt;strong&gt;03:30&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;–&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;How&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Generative&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;AI&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Can&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Break&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Trust&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class= "jot-text"&gt;&lt;strong&gt;05:18&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;–&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Ethical&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Concerns&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;and&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Audience&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Reactions&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;to&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;AI&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt; &lt;li class="jot-list-item-element"&gt;&lt;span class= "jot-text"&gt;&lt;strong&gt;10:35&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;–&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Repairing&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Trust&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;and&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Planning&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;AI&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Use&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;in&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Your&lt;/strong&gt;&lt;/span&gt; &lt;span class= "jot-text"&gt;&lt;strong&gt;Brand&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="styles__FeedbackStrip___Qp7ee feedback"&gt; &lt;div role="toolbar" aria-orientation="horizontal" aria-label= "Feedback strip"&gt; &lt;div class= "vi3c6W_flex BottomStrip__iconWrapper___hgHJv BottomStrip__medium___3IqaD"&gt; &lt;div class="RatingButtons__RatingButtons___OSrWx"&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="vi3c6W_flex"&gt; &lt;div class="vi3c6W_flex"&gt; &lt;div class="vi3c6W_flex" data-question-type="USER_INPUT"&gt;  &lt;/div&gt; &lt;div id="answer-view-28b904cd-1126-4485-b381-905c60f0fa52" class= "AnswerView__answer___NuDqq AnswerView__answerBackgroundLight___uu3Kn styles__fontStyling___pBPUa" data-answer-type="USER_INPUT"&gt; &lt;div id="answer_copyable_28b904cd-1126-4485-b381-905c60f0fa52" class="copyable_answers" data-testid="qna_answer" data-question-id= "28b904cd-1126-4485-b381-905c60f0fa52" data-is-jot-rendered="true"&gt; &lt;div id="553ea42a-887f-4a66-9825-4a279e224d57" class= "sc-eFbPDA bAmDeu jot-viewer" data-testid="jot-viewer" data-jot-id= "553ea42a-887f-4a66-9825-4a279e224d57" data-jot-role="viewer"&gt; &lt;div class="sc-EZsnr hsUhXR jot-viewer-content"&gt; &lt;hr class="jot-hrule-element" contenteditable="false" /&gt; &lt;p class="p1"&gt;I would love to hear what you think of this episode, so please do let me know on Instagram where I'm &lt;a href= "https://www.instagram.com/lizmmosley/"&gt;&lt;span class= "s1"&gt;&lt;strong&gt;@‌lizmmosley&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt; or &lt;a href= "https://www.instagram.com/buildingyourbrandpodcast/"&gt;&lt;span class= "s1"&gt;&lt;strong&gt;@‌buildingyourbrandpodcast&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt; and I hope you enjoy the episode! This episode was written, recorded and produced by me&lt;/p&gt; &lt;p class="p1"&gt;If you like to watch your podcasts you can watch all of my solo episodes including this one on &lt;a href= "https://youtube.com/playlist?list=PLG1yTZfYZnjiWvVfq4h7UBNa5f1h244di&amp;si=EytgquYf6zJ630rL"&gt; YouTube.&lt;/a&gt;&lt;/p&gt; &lt;p class="p1"&gt;&lt;strong&gt;If you enjoyed this episode please leave a 5* rating and review!&lt;/strong&gt;&lt;/p&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt;</description>

Building your Brand

Liz Mosley

Building Trust in the Age of Generative AI: What Small Businesses Need to Know

JUN 5, 202614 MIN
Building your Brand

Building Trust in the Age of Generative AI: What Small Businesses Need to Know

JUN 5, 202614 MIN

Description

In this solo episode, I'm exploring the critical role of trust for small businesses in a digital world increasingly shaped by generative AI. I chat through personal experiences, industry observations, and am giving some actionable advice on how brands can navigate the ethical and practical challenges of using AI in marketing and content creation without eroding customer trust. Key Takeaways Trust is Fragile and Hard-Won Building trust with your audience takes years, but it can be lost overnight through missteps, especially with misleading or undisclosed AI-generated content. The "Trust Recession" and AI Skepticism Audiences are more wary than ever, often approaching online content with skepticism due to the prevalence of generative AI and undisclosed ads. Transparency is Essential Clearly disclosing the use of AI in your content is crucial. Burying disclosures or surprising your audience with AI-generated material can break trust. Audience Expectations Matter If your brand is open about using AI, your audience is less likely to feel deceived. Problems arise when AI use is unexpected or hidden. DIY Over AI for Small Businesses Audiences often prefer authentic, even imperfect, DIY content over slick but impersonal AI-generated work. The risk to brand trust may outweigh the convenience of generative AI. Episode Highlights 00:05 – Introduction: The Annoyance of Undisclosed Ads 00:29 – Why Trust Matters for Small Businesses 02:20 – The "Trust Recession" and AI's Impact on Perception 03:30 – How Generative AI Can Break Trust 05:18 – Ethical Concerns and Audience Reactions to AI 10:35 – Repairing Trust and Planning AI Use in Your Brand I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!