In this episode I chat to returning guest and founder of Her Legals Ingrid Fernandez. We chatted way back in 2022 and since then AI has become HUGELY mainstream throwing up all sorts of joys and stresses for small business owners. We chatted about the essential AI clauses every small business owner needs in their contracts from ensuring brand transparency to preventing clients from "training" AI on your creative work. This conversation is an absolute essential listen if you've been worried about how AI could impact your business. Key Takeaways The Transparency Clause: Clearly define how AI is (and isn't) used in your business processes to build trust and reassure clients that your deliverables are human-made . Restricting Work for AI Training: Protect your intellectual property by including clauses that prohibit clients from feeding your custom designs or content into AI models to create "cheap replicas" . Privacy Policy Audits: Update your privacy documents at least annually to reflect any new AI tools or third-party subscriptions that might touch client data . Human Discernment is Non-Negotiable: AI is designed to "please," not necessarily to be accurate. Always verify AI-generated output for context, facts, and technical correctness . Assume Best Intentions First: Many contract breaches involving AI are accidental. Use clear legal boundaries as a tool for dialogue and education rather than immediate litigation . Episode Highlights 03:15: Why AI cannot replace the technical expertise of a specialist lawyer or designer . 05:50: How AI usage impacts a client's ability to trademark their branding . 09:20: Real-life stories of clients using AI to avoid paying designers for variations of work . 14:10: The "Reputational Risk" of using AI: Why people want to buy from humans, not robots . 23:45: The importance of auditing your "third-party" tool list every six months . 30:45: How AI "sloppiness" (like changing a speaker's face in a headshot) can damage your brand . 40:50: Why a spirit of repair and transparency is more effective than a "cease and desist" . About the Guest Ingrid Fernandez is the founder of Her Legals, a legal firm dedicated to helping women in business secure their contracts, terms and conditions, and privacy compliance. She specialises in making the law accessible and transparent for small business owners. Website: herlegals.com Instagram: @herlegals Mentioned in the Episode Claude AI: Mentioned as an ideation too Canva: Discussed in the context of design templates and brand individuality . Adobe Express (Aff link): Mentioned regarding AI in creative suites . Her Legals Templates: Legal documents for small businesses, including AI considerations. End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!