<description>&lt;p id="p-rc_431c3ed9ac1c9c20-53" data-path-to-node="5"&gt; &lt;span data-path-to-node="5,1"&gt;&lt;span class="citation-117"&gt;In this episode, I chat to my 'graphic design daughter'&lt;/span&gt; &lt;strong data-path-to-node="5,1" data-index-in-node= "32"&gt;&lt;span class="citation-117"&gt;Robin Son&lt;/span&gt;&lt;/strong&gt;&lt;span class="citation-117"&gt;, a branding designer and podcast host who has built a thriving creative business in just three years without any formal training.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;p data-path-to-node="5"&gt;&lt;span class="citation-116"&gt;Robin shares her incredible journey from working at KFC to launching her design career during maternity leave; all while sitting in the corner of her mum's kitchen during newborn nap times&lt;/span&gt;&lt;span data-path-to-node="5,7"&gt;.&lt;br /&gt; &lt;br /&gt;&lt;/span&gt; &lt;span class="citation-115"&gt;We discuss the power of learning on the job, the efficiency of the "One Concept Method," and how Robin strategically used social media to grow an audience of over 100,000 followers.&lt;/span&gt;&lt;/p&gt; &lt;p data-path-to-node="5"&gt;&lt;span class="citation-115"&gt;&lt;strong&gt;This episode is sponsored by Ivy Malik.&lt;/strong&gt; Ivy has created a free training to help you understand how higher-paying clients actually think, behave and buy, so you can attract and sell to them more confidently. If you want sales to feel more natural (and less awkward), head to &lt;a href= "https://ivymalik.com/lizmosley?utm_source=podcast&amp;utm_medium=audio&amp;utm_campaign=liz"&gt;lizmosley.net/Ivy&lt;/a&gt; to watch the free training.&lt;/span&gt;&lt;/p&gt; &lt;p data-path-to-node="5"&gt;&lt;span style= "font-size: 18pt;"&gt;&lt;strong style="font-size: 18pt;" data-path-to-node="6" data-index-in-node="0"&gt;Key Takeaways&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; &lt;p id="p-rc_431c3ed9ac1c9c20-54" data-path-to-node="7,0,1"&gt; &lt;span data-path-to-node="7,0,1,0"&gt;&lt;strong data-path-to-node= "7,0,1,0" data-index-in-node="0"&gt;&lt;span class="citation-114"&gt;The Best Way to Learn is by Doing:&lt;/span&gt;&lt;/strong&gt; &lt;span class= "citation-114"&gt;Robin and Liz both agree that the fastest way to master complex tools like Adobe Illustrator or InDesign is to have a real client project with a deadline&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node= "7,0,1,2"&gt;.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;/p&gt; &lt;p id="p-rc_431c3ed9ac1c9c20-55" data-path-to-node="7,1,1"&gt; &lt;span data-path-to-node="7,1,1,0"&gt;&lt;strong data-path-to-node= "7,1,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-113"&gt;Confidence Over Credentials:&lt;/span&gt;&lt;/strong&gt; &lt;span class="citation-113"&gt;Despite being self-taught, Robin's willingness to say "yes" to projects and figure out the technical details later allowed her to scale quickly and attract international clients from day one&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node="7,1,1,2"&gt;.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;/p&gt; &lt;p id="p-rc_431c3ed9ac1c9c20-56" data-path-to-node="7,2,1"&gt; &lt;span data-path-to-node="7,2,1,0"&gt;&lt;strong data-path-to-node= "7,2,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-112"&gt;Maximize Your Content:&lt;/span&gt;&lt;/strong&gt; &lt;span class= "citation-112"&gt;Robin grew her following by repurposing single projects into multiple types of content, including mood boards, process reels, and logo suites&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node="7,2,1,2"&gt;.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;/p&gt; &lt;p id="p-rc_431c3ed9ac1c9c20-57" data-path-to-node="7,3,1"&gt; &lt;span data-path-to-node="7,3,1,0"&gt;&lt;strong data-path-to-node= "7,3,1,0" data-index-in-node="0"&gt;&lt;span class="citation-111"&gt;The Power of the One Concept Method:&lt;/span&gt;&lt;/strong&gt; &lt;span class= "citation-111"&gt;Presenting only the strongest design concept can save time and reinforce your authority as an expert&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node="7,3,1,2"&gt;.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;/p&gt; &lt;h3 data-path-to-node="8"&gt;&lt;span style= "font-size: 18pt;"&gt;&lt;strong data-path-to-node="8" data-index-in-node="0"&gt;Episode Highlights&lt;/strong&gt;&lt;/span&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li&gt;&lt;span data-path-to-node="9,0,1,0"&gt;&lt;strong data-path-to-node= "9,0,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-110"&gt;01:40&lt;/span&gt;&lt;/strong&gt; &lt;span class="citation-110"&gt;- Robin's backstory: From retail jobs to starting a design career during maternity leave&lt;/span&gt;&lt;/span&gt;&lt;/li&gt; &lt;li&gt;&lt;span data-path-to-node="9,1,1,0"&gt;&lt;strong data-path-to-node= "9,1,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-109"&gt;04:40&lt;/span&gt;&lt;/strong&gt; &lt;span class="citation-109"&gt;- The "fake it 'til you make it" approach to learning Adobe Illustrator&lt;/span&gt;&lt;/span&gt;&lt;span class= "citation-109 citation-end-109"&gt;&lt;sup class="superscript" data-turn-source-index="13"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li&gt;&lt;span data-path-to-node="9,2,1,0"&gt;&lt;strong data-path-to-node= "9,2,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-108"&gt;05:10&lt;/span&gt;&lt;/strong&gt; &lt;span class="citation-108"&gt;- Liz's first big project: Learning InDesign on the fly for a charity annual report&lt;/span&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li&gt;&lt;span data-path-to-node="9,3,1,0"&gt;&lt;strong data-path-to-node= "9,3,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-107"&gt;07:00&lt;/span&gt;&lt;/strong&gt; &lt;span class="citation-107"&gt;- Pricing and the panic of those first few $50 client projects&lt;/span&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li&gt;&lt;span data-path-to-node="9,5,1,0"&gt;&lt;strong data-path-to-node= "9,5,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-105"&gt;10:50&lt;/span&gt;&lt;/strong&gt; &lt;span class="citation-105"&gt;- Why Robin has used the "One Concept Method" since her very first client&lt;/span&gt;&lt;/span&gt;&lt;span class= "citation-105 citation-end-105"&gt;&lt;sup class="superscript" data-turn-source-index="17"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li&gt;&lt;span data-path-to-node="9,6,1,0"&gt;&lt;strong data-path-to-node= "9,6,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-104"&gt;14:50&lt;/span&gt;&lt;/strong&gt; &lt;span class="citation-104"&gt;- The strategy behind growing from 2k to 20k followers in just six weeks&lt;/span&gt;&lt;/span&gt;&lt;span class= "citation-104 citation-end-104"&gt;&lt;sup class="superscript" data-turn-source-index="18"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h3 data-path-to-node="10"&gt;&lt;span style= "font-size: 18pt;"&gt;&lt;strong data-path-to-node="10" data-index-in-node="0"&gt;About the Guest&lt;/strong&gt;&lt;/span&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li&gt;&lt;strong data-path-to-node="10" data-index-in-node= "0"&gt;Website:&lt;/strong&gt; &lt;a href= "https://brandsbyrobin.com/"&gt;https://brandsbyrobin.com/&lt;/a&gt;&lt;/li&gt; &lt;li id="p-rc_431c3ed9ac1c9c20-65" data-path-to-node="11,0,1"&gt; &lt;span data-path-to-node="11,0,1,0"&gt;&lt;strong data-path-to-node= "11,0,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-103"&gt;Instagram:&lt;/span&gt;&lt;/strong&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;a class="ng-star-inserted" href="https://www.instagram.com/brandsbyrobin/" target="_blank" rel="noopener" data-hveid="0" data-ved= "0CAAQ_4QMahgKEwja8Obi7uCTAxUAAAAAHQAAAAAQgQE"&gt;https://www.instagram.com/brandsbyrobin/&lt;/a&gt;&lt;/span&gt;&lt;/li&gt; &lt;li data-path-to-node="11,0,1"&gt;&lt;strong data-path-to-node="11,1,0" data-index-in-node="0"&gt;Robin's podcast:&lt;/strong&gt; &lt;a href= "https://podfollow.com/creativeconfessions"&gt;https://podfollow.com/creativeconfessions&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p data-path-to-node="11,0,1"&gt; &lt;/p&gt; &lt;p data-path-to-node="11,0,1"&gt;&lt;!----&gt;&lt;/p&gt; &lt;p class="p1"&gt;I would love to hear what you think of this episode, so please do let me know on Instagram where I'm &lt;a href= "https://www.instagram.com/lizmmosley/"&gt;&lt;span class= "s1"&gt;&lt;strong&gt;@‌lizmmosley&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt; or &lt;a href= "https://www.instagram.com/buildingyourbrandpodcast/"&gt;&lt;span class= "s1"&gt;&lt;strong&gt;@‌buildingyourbrandpodcast&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt; and I hope you enjoy the episode!&lt;/p&gt; &lt;p data-path-to-node="16"&gt;This episode was written and recorded by me and produced by &lt;strong data-path-to-node="16" data-index-in-node="60"&gt;Lucy Lucraft&lt;/strong&gt; (&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;a class="ng-star-inserted" href="https://lucylucraft.co.uk/" target="_blank" rel="noopener" data-hveid="0" data-ved= "0CAAQ_4QMahgKEwja8Obi7uCTAxUAAAAAHQAAAAAQhwE"&gt;lucylucraft.co.uk&lt;/a&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;)&lt;/p&gt; &lt;p data-path-to-node="17"&gt;If you enjoyed this episode, please leave a 5* rating and review!&lt;/p&gt;</description>

Building your Brand

Liz Mosley

Self-Taught and Scaling: Building a Branding Business with Robin Son

MAY 20, 202638 MIN
Building your Brand

Self-Taught and Scaling: Building a Branding Business with Robin Son

MAY 20, 202638 MIN

Description

In this episode, I chat to my 'graphic design daughter' Robin Son, a branding designer and podcast host who has built a thriving creative business in just three years without any formal training. Robin shares her incredible journey from working at KFC to launching her design career during maternity leave; all while sitting in the corner of her mum's kitchen during newborn nap times. We discuss the power of learning on the job, the efficiency of the "One Concept Method," and how Robin strategically used social media to grow an audience of over 100,000 followers. This episode is sponsored by Ivy Malik. Ivy has created a free training to help you understand how higher-paying clients actually think, behave and buy, so you can attract and sell to them more confidently. If you want sales to feel more natural (and less awkward), head to lizmosley.net/Ivy to watch the free training. Key Takeaways The Best Way to Learn is by Doing: Robin and Liz both agree that the fastest way to master complex tools like Adobe Illustrator or InDesign is to have a real client project with a deadline. Confidence Over Credentials: Despite being self-taught, Robin's willingness to say "yes" to projects and figure out the technical details later allowed her to scale quickly and attract international clients from day one. Maximize Your Content: Robin grew her following by repurposing single projects into multiple types of content, including mood boards, process reels, and logo suites. The Power of the One Concept Method: Presenting only the strongest design concept can save time and reinforce your authority as an expert. Episode Highlights 01:40 - Robin's backstory: From retail jobs to starting a design career during maternity leave 04:40 - The "fake it 'til you make it" approach to learning Adobe Illustrator 05:10 - Liz's first big project: Learning InDesign on the fly for a charity annual report 07:00 - Pricing and the panic of those first few $50 client projects 10:50 - Why Robin has used the "One Concept Method" since her very first client 14:50 - The strategy behind growing from 2k to 20k followers in just six weeks About the Guest Website: https://brandsbyrobin.com/ Instagram: https://www.instagram.com/brandsbyrobin/ Robin's podcast: https://podfollow.com/creativeconfessions I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft ( lucylucraft.co.uk) If you enjoyed this episode, please leave a 5* rating and review!