<description>&lt;p id="p-rc_470dc0ab269fe6c3-142" data-path-to-node="1"&gt; &lt;span class="citation-331"&gt;In this episode, I have such an interesting chat with graphic designer &lt;a href= "https://www.b81designs.com/"&gt;Bhavini Lakhani&lt;/a&gt;, a specialist in brand identity and marketing collateral&lt;/span&gt;&lt;span data-path-to-node="1,3"&gt;.&lt;/span&gt;&lt;/p&gt; &lt;p data-path-to-node="1"&gt;&lt;span class="citation-330"&gt;Get your notebook out because her tips are SO helpful.&lt;/span&gt;&lt;span data-path-to-node= "1,7"&gt; &lt;/span&gt;&lt;span class="citation-329"&gt;Bhavini shares her journey from an unexpected start in self-employment following a redundancy in 2011 to becoming an expert in branding for small, independent businesses&lt;/span&gt;&lt;span data-path-to-node= "1,11"&gt;.&lt;/span&gt;&lt;/p&gt; &lt;p data-path-to-node="1"&gt;&lt;span class="citation-328"&gt;Together, we demystify essential design principles, from color contrast and font legibility to the science of hierarchy offering simple, actionable tweaks that you can implement immediately to build trust and boost sales.&lt;/span&gt;&lt;/p&gt; &lt;p data-path-to-node="1"&gt;&lt;span class="citation-328"&gt;&lt;strong&gt;This episode is sponsored by Ivy Malik.&lt;/strong&gt; Ivy has created a free training to help you understand how higher-paying clients actually think, behave and buy, so you can attract and sell to them more confidently. If you want sales to feel more natural (and less awkward), head to &lt;a href= "https://ivymalik.com/lizmosley?utm_source=podcast&amp;utm_medium=audio&amp;utm_campaign=liz"&gt;lizmosley.net/Ivy&lt;/a&gt; to watch the free training.&lt;/span&gt;&lt;/p&gt; &lt;p data-path-to-node="1"&gt;&lt;span style= "font-size: 18pt;"&gt;&lt;strong&gt;&lt;span class="citation-328"&gt;Key Takeaways&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span data-path-to-node="3,0,1,0"&gt;&lt;strong data-path-to-node= "3,0,1,0" data-index-in-node="0"&gt;&lt;span class="citation-327"&gt;First Impressions are Critical&lt;/span&gt;&lt;/strong&gt;&lt;span class= "citation-327"&gt;: You get only one chance to make a first impression; intentional branding communicates professionality and builds the trust necessary for clients to invest in you&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node="3,0,1,2"&gt;.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span data-path-to-node="3,1,1,0"&gt;&lt;strong data-path-to-node= "3,1,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-326"&gt;Prioritize Accessibility for Sales&lt;/span&gt;&lt;/strong&gt;&lt;span class="citation-326"&gt;: Using high color contrast and legible fonts ensures that potential customers can actually find your contact details and make a purchase&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node="3,1,1,2"&gt;.&lt;/span&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/p&gt; &lt;p&gt;&lt;span data-path-to-node="3,2,1,0"&gt;&lt;strong data-path-to-node= "3,2,1,0" data-index-in-node="0"&gt;&lt;span class="citation-325"&gt;Stop Center-Aligning Long Text&lt;/span&gt;&lt;/strong&gt;&lt;span class= "citation-325"&gt;: Left-aligned text is significantly easier for the human brain to process; center-aligning long emails can frustrate readers and lead to missed sales&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node="3,2,1,2"&gt;.&lt;/span&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/p&gt; &lt;p&gt;&lt;span data-path-to-node="3,3,1,0"&gt;&lt;strong data-path-to-node= "3,3,1,0" data-index-in-node="0"&gt;&lt;span class="citation-324"&gt;Lead the Eye with Hierarchy&lt;/span&gt;&lt;/strong&gt;&lt;span class="citation-324"&gt;: Coordinating different font sizes and weights allows you to direct your viewer exactly where you want them to look first&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node="3,3,1,2"&gt;.&lt;/span&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/p&gt; &lt;p&gt;&lt;span data-path-to-node="3,4,1,0"&gt;&lt;strong data-path-to-node= "3,4,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-323"&gt;Consistency Boosts ROI&lt;/span&gt;&lt;/strong&gt;&lt;span class= "citation-323"&gt;: Using brand elements consistently across all platforms builds immediate recognition and can increase your return on investment by as much as 23%&lt;/span&gt;&lt;/span&gt;&lt;span data-path-to-node="3,4,1,2"&gt;.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/p&gt; &lt;h4 data-path-to-node="4"&gt;&lt;span style="font-size: 18pt;"&gt;Episode Highlights&lt;/span&gt;&lt;/h4&gt; &lt;p&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;span data-path-to-node="5,1,1,0"&gt;&lt;strong data-path-to-node= "5,1,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-321"&gt;03:41&lt;/span&gt;&lt;/strong&gt;&lt;span class="citation-321"&gt;: We discuss the flexibility of self-employment and working around family life&lt;/span&gt;&lt;/span&gt;&lt;span class= "citation-321 citation-end-321"&gt;&lt;sup class="superscript" data-turn-source-index="11"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li&gt;&lt;span data-path-to-node="5,2,1,0"&gt;&lt;strong data-path-to-node= "5,2,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-320"&gt;07:07&lt;/span&gt;&lt;/strong&gt;&lt;span class="citation-320"&gt;: Common branding frustrations and the importance of tonal variety in colour palettes&lt;/span&gt;&lt;/span&gt;&lt;span class= "citation-320 citation-end-320"&gt;&lt;sup class="superscript" data-turn-source-index="12"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li&gt;&lt;span data-path-to-node="5,3,1,0"&gt;&lt;strong data-path-to-node= "5,3,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-319"&gt;10:55&lt;/span&gt;&lt;/strong&gt;&lt;span class="citation-319"&gt;: Discussion on font legibility, the pitfalls of script fonts, and the importance of "kerning" (letter spacing)&lt;/span&gt;&lt;/span&gt;&lt;span class= "citation-319 citation-end-319"&gt;&lt;sup class="superscript" data-turn-source-index="13"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li&gt;&lt;span data-path-to-node="5,4,1,0"&gt;&lt;strong data-path-to-node= "5,4,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-318"&gt;16:38&lt;/span&gt;&lt;/strong&gt;&lt;span class="citation-318"&gt;: Why you should avoid center-aligning email newsletters to prevent losing potential customers&lt;/span&gt;&lt;/span&gt;&lt;span class= "citation-318 citation-end-318"&gt;&lt;sup class="superscript" data-turn-source-index="14"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class="superscript" data-turn-source-index="14"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class="superscript" data-turn-source-index="14"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;sup class="superscript" data-turn-source-index="14"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li&gt;&lt;span data-path-to-node="5,5,1,0"&gt;&lt;strong data-path-to-node= "5,5,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-317"&gt;19:54&lt;/span&gt;&lt;/strong&gt;&lt;span class="citation-317"&gt;: Understanding visual hierarchy and leading the audience's eye through a design&lt;/span&gt;&lt;/span&gt;&lt;span class= "citation-317 citation-end-317"&gt;&lt;sup class="superscript" data-turn-source-index="15"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li&gt;&lt;span data-path-to-node="5,6,1,0"&gt;&lt;strong data-path-to-node= "5,6,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-316"&gt;23:14&lt;/span&gt;&lt;/strong&gt;&lt;span class="citation-316"&gt;: How brand consistency impacts trust, recognition, and ROI&lt;/span&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p style="font-size: 18pt; font-weight: bold;"&gt;&lt;strong&gt;&lt;span style= "font-size: 18pt;"&gt;About the Guest&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li id="p-rc_470dc0ab269fe6c3-155" data-path-to-node="7,0,1"&gt; &lt;span data-path-to-node="7,0,1,0"&gt;&lt;strong data-path-to-node= "7,0,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-315"&gt;Website&lt;/span&gt;&lt;/strong&gt;&lt;span class= "citation-315"&gt;:&lt;/span&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;a class="ng-star-inserted" href="https://www.b81designs.com/" target="_blank" rel="noopener" data-hveid="0" data-ved= "0CAAQ_4QMahgKEwji1L6are-TAxUAAAAAHQAAAAAQsgI"&gt;&lt;span class= "citation-315"&gt;B81designs.com&lt;/span&gt;&lt;/a&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/span&gt; &lt;span class="citation-315 citation-end-315"&gt;&lt;sup class= "superscript" data-turn-source-index="17"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li id="p-rc_470dc0ab269fe6c3-156" data-path-to-node="7,1,1"&gt; &lt;span data-path-to-node="7,1,1,0"&gt;&lt;strong data-path-to-node= "7,1,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-314"&gt;Instagram&lt;/span&gt;&lt;/strong&gt;&lt;span class= "citation-314"&gt;:&lt;/span&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;a class="ng-star-inserted" href="https://www.instagram.com/b81_designs/" target="_blank" rel= "noopener" data-hveid="0" data-ved= "0CAAQ_4QMahgKEwji1L6are-TAxUAAAAAHQAAAAAQtAI"&gt;&lt;span class= "citation-314"&gt;@b81design&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span class= "citation-314 citation-end-314"&gt;&lt;sup class="superscript" data-turn-source-index="18"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li id="p-rc_470dc0ab269fe6c3-157" data-path-to-node="7,2,1"&gt; &lt;span data-path-to-node="7,2,1,0"&gt;&lt;strong data-path-to-node= "7,2,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-313"&gt;LinkedIn&lt;/span&gt;&lt;/strong&gt;&lt;span class= "citation-313"&gt;:&lt;/span&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;a class="ng-star-inserted" href="https://www.linkedin.com/in/bhavinilakhani" target="_blank" rel="noopener" data-hveid="0" data-ved= "0CAAQ_4QMahgKEwji1L6are-TAxUAAAAAHQAAAAAQtgI"&gt;&lt;span class= "citation-313"&gt;Bhavini Lakhan&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span class= "citation-313 citation-end-313"&gt;&lt;sup class="superscript" data-turn-source-index="19"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/p&gt; &lt;h4 data-path-to-node="8"&gt;&lt;span style="font-size: 18pt;"&gt;Mentioned in the episode:&lt;/span&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li id="p-rc_470dc0ab269fe6c3-158" data-path-to-node="9,0,1"&gt; &lt;span data-path-to-node="9,0,1,0"&gt;&lt;strong data-path-to-node= "9,0,1,0" data-index-in-node="0"&gt;&lt;span class="citation-312"&gt;Ivy Malik&lt;/span&gt;&lt;/strong&gt;&lt;span class="citation-312"&gt;: Friend of the podcast and sponsor of this episode! Get a free training video on co-creating sales at&lt;/span&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;a class="ng-star-inserted" href="https://www.google.com/search?q=http://lizmosley.net/ivy" target="_blank" rel="noopener" data-hveid="0" data-ved= "0CAAQ_4QMahgKEwji1L6are-TAxUAAAAAHQAAAAAQuAI"&gt;&lt;span class= "citation-312"&gt;lizmosley.net/ivy&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;!----&gt;&lt;!----&gt; &lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/li&gt; &lt;li id="p-rc_470dc0ab269fe6c3-159" data-path-to-node="9,1,1"&gt; &lt;span data-path-to-node="9,1,1,0"&gt;&lt;a href= "https://www.b81designs.com/wise-words"&gt;&lt;strong data-path-to-node= "9,1,1,0" data-index-in-node="0"&gt;&lt;span class= "citation-311"&gt;Bhavini's Book&lt;/span&gt;&lt;/strong&gt;&lt;/a&gt;&lt;span class= "citation-311"&gt;: A self-published guide with easy-to-follow design tips, available on Amazon or as a digital copy on her website&lt;/span&gt;&lt;/span&gt;&lt;span class= "citation-311 citation-end-311"&gt;&lt;sup class="superscript" data-turn-source-index="21"&gt;&lt;!----&gt;&lt;/sup&gt;&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;!----&gt;&lt;/p&gt; &lt;p data-path-to-node="11"&gt;&lt;strong data-path-to-node="11" data-index-in-node="0"&gt;End Credits:&lt;/strong&gt;&lt;/p&gt; &lt;p class="p1"&gt;I would love to hear what you think of this episode, so please do let me know on Instagram where I'm &lt;a href= "https://www.instagram.com/lizmmosley/"&gt;&lt;span class= "s1"&gt;&lt;strong&gt;@‌lizmmosley&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt; or &lt;a href= "https://www.instagram.com/buildingyourbrandpodcast/"&gt;&lt;span class= "s1"&gt;&lt;strong&gt;@‌buildingyourbrandpodcast&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt; and I hope you enjoy the episode!&lt;/p&gt; &lt;p class="p1"&gt;This episode was written and recorded by me and produced by Lucy Lucraft &lt;a href= "http://www.lucylucraft.co.uk/"&gt;&lt;span class= "s1"&gt;lucylucraft.co.uk&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p class="p1"&gt;&lt;strong&gt;If you enjoyed this episode please leave a 5* rating and review!&lt;/strong&gt;&lt;/p&gt;</description>

Building your Brand

Liz Mosley

Simple Design Tweaks to Improve Your Branding with Bhavini Lakhani

MAY 27, 202645 MIN
Building your Brand

Simple Design Tweaks to Improve Your Branding with Bhavini Lakhani

MAY 27, 202645 MIN

Description

In this episode, I have such an interesting chat with graphic designer Bhavini Lakhani, a specialist in brand identity and marketing collateral. Get your notebook out because her tips are SO helpful. Bhavini shares her journey from an unexpected start in self-employment following a redundancy in 2011 to becoming an expert in branding for small, independent businesses. Together, we demystify essential design principles, from color contrast and font legibility to the science of hierarchy offering simple, actionable tweaks that you can implement immediately to build trust and boost sales. This episode is sponsored by Ivy Malik. Ivy has created a free training to help you understand how higher-paying clients actually think, behave and buy, so you can attract and sell to them more confidently. If you want sales to feel more natural (and less awkward), head to lizmosley.net/Ivy to watch the free training. Key Takeaways First Impressions are Critical: You get only one chance to make a first impression; intentional branding communicates professionality and builds the trust necessary for clients to invest in you. Prioritize Accessibility for Sales: Using high color contrast and legible fonts ensures that potential customers can actually find your contact details and make a purchase. Stop Center-Aligning Long Text: Left-aligned text is significantly easier for the human brain to process; center-aligning long emails can frustrate readers and lead to missed sales. Lead the Eye with Hierarchy: Coordinating different font sizes and weights allows you to direct your viewer exactly where you want them to look first. Consistency Boosts ROI: Using brand elements consistently across all platforms builds immediate recognition and can increase your return on investment by as much as 23%. Episode Highlights 03:41: We discuss the flexibility of self-employment and working around family life 07:07: Common branding frustrations and the importance of tonal variety in colour palettes 10:55: Discussion on font legibility, the pitfalls of script fonts, and the importance of "kerning" (letter spacing) 16:38: Why you should avoid center-aligning email newsletters to prevent losing potential customers 19:54: Understanding visual hierarchy and leading the audience's eye through a design 23:14: How brand consistency impacts trust, recognition, and ROI About the Guest Website: B81designs.com Instagram: @b81design LinkedIn: Bhavini Lakhan Mentioned in the episode: Ivy Malik: Friend of the podcast and sponsor of this episode! Get a free training video on co-creating sales at lizmosley.net/ivy Bhavini's Book: A self-published guide with easy-to-follow design tips, available on Amazon or as a digital copy on her website End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!