Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? 

Let’s be real—deciding to niche can feel daunting. 

Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back. 

In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons agency owners resist niching (as shared by a network of agency owner friends, colleagues and clients) and how to overcome those fears to build a thriving, sustainable business.

What You’ll Learn in This Episode:

• Why staying broad might feel safe but often holds your agency back
• The most common objections agency owners have about niching—and how to reframe them into opportunities for growth
• Real-life examples of how niching can amplify your opportunities, attract higher-value clients, and build long-term success
• Tips for starting small, testing your niche, and transitioning existing clients without disrupting your business

Whether you’re already exploring a niche, niche-curious, or hesitant to take the plunge, this episode will give you the clarity, focus, and actionable tips you need to move forward confidently.

Show Links

Join the Agency Together Strategic Partnership Mixer to connect with other niche-curious agency owners and grow together.

Subscribe to the Agency Together Newsletter for insights on building referral-ready networks and driving growth through collaboration.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep116

Podcast Edits by Lindsay Curtis