How many of your network connections are sending you high-quality referrals? Take a moment to think about it.

If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you know them and, just as importantly, how well they know you.

Today, we’re breaking down a big misconception in the agency world: the belief that a bigger network equals better results. Spoiler alert—it doesn’t.

What often gets overlooked is a huge opportunity: agency-to-agency referrals. But let’s address the common concern: Won’t we step on each other’s toes? If one agency gains a client, doesn’t another lose?

Not at all. Collaboration, when done with the right intent, is far more powerful than competition.

In this episode, I’m diving into:

• Why a large network isn’t the key to consistent, high-quality referrals.
• How to build deeper, trust-filled connections with other niche agencies.
• Actionable steps to create a referral-ready network that actually delivers results.

Let’s rethink what it means to have a network that truly works for your agency!

Show Links:

Join the Agency Together Newsletter: https://audreyjoykwan.com/newsletter

Explore Agency Together: https://audreyjoykwan.com/Agency-Together/

Connect with Audrey on LinkedIn: https://www.linkedin.com/in/kwanaudrey/

Don’t forget the free Agency Together Newsletter.

Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep115

Podcast Edits by Lindsay Curtis