Your team keeps brainstorming into a void, producing “meh” ideas that never stick. What if the problem isn’t a lack of creativity but the absence of the right constraints?In this episode:• The Goldilocks principle of team creativity – why no guardrails and too‑many guardrails both kill innovation.• Frameworks unlock, don’t limit, creativity – using the drummers‑without‑drums analogy to show how structured constraints spark breakthrough ideas.• Timing and the Concept Space Model – the sweet spot after business approval but before detailed design, and how to map inputs, process, and outputs to generate high‑quality concepts.Visit the blog post.If your team is still catching problems too late — let's talk.→ Schedule a free discovery call: Dianna's calendarWant insights like this?→ Subscribe to my newsletter: qualityduringdesign.substack.comGet the full framework.→ Pierce the Design Fog ABOUT DIANNADianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.