The Author Ads Academy Podcast

Looking at spreadsheets of data from your Amazon Ads Account isn't everybody's cup of tea, but without taking the time to dive into your Amazon Ads Reports, you can be missing out on a lot of opportunity to really ramp up your Amazon Ads results. So, in today's episode, I'll be sharing the 5 key Amazon Ads Reports I use when managing Amazon Ads for authors and how you can use them to take your Amazon Ads to the next level. WHAT YOU'LL LEARN The 5 Amazon Ads Reports you should be using How often to download each of these reports The purpose of each report How each report can affect your overall decision making for your account And so much more... RESOURCES Amazon Ads Training Program: Amazon Ads Academy For Authors 15% off Coupon Code for One-Time Payment Option: AAA15OP (ends May 24th 2022) 15% off Coupon Code for Payment Plan Option: AAA15PP (ends May 24th 2022) Your FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking Tool Amazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link) Work With Matt One-on-One: Author Ads Management Email Matt: [email protected]

Tracking may not be the most exciting topic to think about, but if you want to see success from Amazon Ads, keeping tabs on what is and isn't working is going to be a crucial task you need to be on top of.Tracking your Amazon Ads doesn't need to be a long, drawn out process; it can be something that adds just 5-10 minutes to your Amazon Ads Management time, but in the long run, it's going to pay you back in a big way.In today's episode, I'm diving into Amazon Ads Tracking, so listen in and enjoy! And don't forget to download your free Amazon Ads Toolkit that will help you implement exactly what I'm talking about, at www.matthewjholmes.com/adstoolkitWHAT YOU'LL LEARNWhy tracking is so importantThe stats to track with your Amazon AdsThe importance of identifying trends and patternsThe dangers of target duplicationA free tool to help you track your Amazon AdsAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Amazon Ads ManagementEmail Matt: [email protected]

Tracking may not be the most exciting topic to think about, but if you want to see success from Amazon Ads, keeping tabs on what is and isn't working is going to be a crucial task you need to be on top of.Tracking your Amazon Ads doesn't need to be a long, drawn out process; it can be something that adds just 5-10 minutes to your Amazon Ads Management time, but in the long run, it's going to pay you back in a big way.In today's episode, I'm diving into Amazon Ads Tracking, so listen in and enjoy! And don't forget to download your free Amazon Ads Toolkit that will help you implement exactly what I'm talking about, at www.matthewjholmes.com/adstoolkitWHAT YOU'LL LEARNWhy tracking is so importantThe stats to track with your Amazon AdsThe importance of identifying trends and patternsThe dangers of target duplicationA free tool to help you track your Amazon AdsAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Amazon Ads ManagementEmail Matt: [email protected]

Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the top of the search results! So, a highly prominent placement where you can advertise 3 or more books and add a touch of creativity to your Ad by writing a short headline and a photograph of you, the author.The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting.Yes, you can use Category Targeting with Sponsored Brands Ads, and although they don't always convert exceedingly well (although they sometimes do), I predominantly use them for Keyword Research.Let's dive into today's episode all about Sponsored Brands Category Targeting Campaigns...WHAT YOU'LL LEARNA summary of what Sponsored Brands areHow to use Sponsored Brands Category Targeting to discover new keywords to target in other CampaignsThe one major drawback to Sponsored Brands Category TargetingHow to structure your Sponsored Brands Category Targeting CampaignsThe costs associated with Sponsored Brands Category Targeting and how to control themAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]

Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the top of the search results! So, a highly prominent placement where you can advertise 3 or more books and add a touch of creativity to your Ad by writing a short headline and a photograph of you, the author.The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting.Yes, you can use Category Targeting with Sponsored Brands Ads, and although they don't always convert exceedingly well (although they sometimes do), I predominantly use them for Keyword Research.Let's dive into today's episode all about Sponsored Brands Category Targeting Campaigns...WHAT YOU'LL LEARNA summary of what Sponsored Brands areHow to use Sponsored Brands Category Targeting to discover new keywords to target in other CampaignsThe one major drawback to Sponsored Brands Category TargetingHow to structure your Sponsored Brands Category Targeting CampaignsThe costs associated with Sponsored Brands Category Targeting and how to control themAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]