Sponsored Brands Ads are one of the highest converting Amazon Ad formats – and for good reason; they appear right at the top of the search results! So, a highly prominent placement where you can advertise 3 or more books and add a touch of creativity to your Ad by writing a short headline and a photograph of you, the author.The main targeting type used for Sponsored Brands Ads is Keyword Targeting, but today, I want to share with you a targeting type I rarely hear mentioned in relation to Sponsored Brands Ads – Category Targeting.Yes, you can use Category Targeting with Sponsored Brands Ads, and although they don't always convert exceedingly well (although they sometimes do), I predominantly use them for Keyword Research.Let's dive into today's episode all about Sponsored Brands Category Targeting Campaigns...WHAT YOU'LL LEARNA summary of what Sponsored Brands areHow to use Sponsored Brands Category Targeting to discover new keywords to target in other CampaignsThe one major drawback to Sponsored Brands Category TargetingHow to structure your Sponsored Brands Category Targeting CampaignsThe costs associated with Sponsored Brands Category Targeting and how to control themAnd so much more...RESOURCESYour FREE Amazon Ads Tool: Amazon Ads Targeting and Tracking ToolAmazon Ads Keyword Research Tool: Publisher Rocket (Affiliate Link)Work With Matt One-on-One: Author Ads ManagementEmail Matt: [email protected]