The Industry Icon Podcast with Abbie Radford

Struggling to sell multiple offers because they all sound... kind of the same?

In this episode of The Industry Icon Podcast, we dive into how to clearly differentiate your offers so your audience knows exactly which one is for them - so they can hit buy.

If your clients can’t tell the difference between your programs (except pricing and proximity), they won’t pick any of them. I break down the exact questions to ask, how to position each offer around a clear, visible problem, and why most offers start blending together.

I also share BTS of my own offer suite (cause your girl loves an example)

In this ep you'll learn:
→ Why your offers are blending together (and how to stop it)
→ The biggest mistakes in positioning multiple offers
→ How to differentiate your offers (from each other and everyone elses)
→ How to create messaging that makes decision-making easy for your ideal clients

If you struggle to differentiate your offers except the price + proximity of them - this ep is for you. Dive on in.

If you’re posting multiple times a week, adding a call to action at the end of every caption, and still not making the sales you want - this episode is for you.

We’re talking about why relying on IG captions alone is capping your growth (and your sales), and exactly what you need to do instead to bring in daily leads.

Inside this episode, I break down:
→ Why captions alone don’t build trust or get you discovered
→ The power of discoverable and bingeable content (and the difference between them)
→ How to create a full content strategy that actually sells for you - smarter not harder honeys
→ Why your lead magnet is important AF (and why most are too vanilla to convert)
→ Examples of content and strategic tweaks to make immediately to your content to get more eyes on it

If you’re ready to stop relying on last-minute captions to do all the heavy lifting - and build a brand that’s actually seen, remembered, and chosen - dive in babe.

You’re posting content, you’re showing up - but your sales aren't a match for the effort you're putting in - let's change that, k?

In this episode, we’re digging into why your content isn’t converting more clients - even if you’re consistent.

Inside this episode I'm talking about:

• The difference between messaging and content (and which one is your blindspot right now)

• My content strategy in 2025 - what I post + why - and how I use the IG edits app to plan

• How to post like a business owner with influence vs an influencer

Tired of spending hours creating content that still doesn’t convert? In this episode, I’m breaking down exactly how I use AI tools like ChatGPT to save 12+ hours a week in my content creation process - while still sounding like me.

We’re talking:
→ How to use AI to generate ideas, outlines, and repurpose content
→ Why AI won’t work if your messaging is fluffy
→ What to delegate to AI (and what still needs your brain)
→ How this saves you time and helps you make more money

If you're a coach, strategist, or online expert who wants to use AI as a smart support tool, this episode is giving you all the tea you need.

Links for you:

OK we need a quick catch up - how I'm feeling this year and what's changed, why I chose to become ICONIC + why you should to

Want to become ICONIC?