Think Gen Z has given up alcohol entirely? Think again. In this eye-opening episode, host Jonathan Marx, MBA (President, GoToHealth Media) sits down with Julian Braithwaite, CEO of the International Alliance for Responsible Drinking (IARD), to unpack the latest science and cultural shifts reshaping how Americans — especially younger generations — think about drinking. From a landmark late-2024 report by the National Academies of Science, Engineering, and Medicine to viral trends like "Zebra Striping" and "Nonna Maxing," this conversation cuts through the noise and delivers evidence-based insight into what mindful, moderate drinking actually looks like in 2025. In this episode, you'll learn: What the latest health research really says about moderate alcohol consumption Why 75% of Gen Z still plan to drink this summer — and why they're doing it differently How peer pressure around drinking is fading fast (and what's replacing it) The emerging drinking trends helping people stay in control and feel their best Why the world's leading beer, wine, and spirits producers fund responsible drinking research Whether you drink, drink occasionally, or are simply curious about the evolving relationship between health and alcohol, this conversation offers a refreshing, judgment-free perspective grounded in science. 🔗 Learn more about responsible drinking research: https://www.iard.org 🔗 More evidence-based health content: https://www.gotohealthmedia.com Don't forget to: 👍 Like this Episode if you found it valuable 🔔 Subscribe for more evidence-based health conversations 🎙️ Listen on Apple Podcasts or Spotify ⭐ Leave a 5-star review to help spread reliable health information The information in this Episode is intended for general educational purposes only and does not constitute personal health or medical advice. Individuals with questions about their alcohol consumption are encouraged to consult a qualified healthcare professional. #ResponsibleDrinking #GenZ #AlcoholAndHealth #MindfulDrinking #PublicHealth #IARD #GoToHealthMedia #ZebraStriping #NonnaMaxing #HealthPodcast Learn more about your ad choices. Visit megaphone.fm/adchoices