<description>&lt;p&gt;&lt;strong&gt;A summary of Chapter 8: Audience Segmentation and Analysis from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.&lt;/strong&gt;&lt;/p&gt;
</description>

A summary of Chapter 8: Audience Segmentation and Analysis from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Chapter 8: A volunteer from the audience please

<description>&lt;p&gt;&lt;strong&gt;A summary of Chapter 13: What Does the Social Media World Have That is New? from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.&lt;/strong&gt;&lt;/p&gt;
</description>

A summary of Chapter 13: What Does the Social Media World Have That is New? from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Chapter 13: The future

<description>&lt;p&gt;&lt;strong&gt;A summary of Chapter 10: Measurement, Evaluation, Budget and Calendar from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.&lt;/strong&gt;&lt;/p&gt;
</description>

A summary of Chapter 10: Measurement, Evaluation, Budget and Calendar from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Chapter 10: Get out a ruler

<description>&lt;p&gt;&lt;strong&gt;A summary of Chapter 12: How Social Media is Applied: Exploring Different Specializations, part 2 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.&lt;/strong&gt;&lt;/p&gt;
</description>

A summary of Chapter 12: How Social Media is Applied: Exploring Different Specializations, part 2 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Chapter 12: Let's apply, part 2

<description>&lt;p&gt;&lt;strong&gt;A summary of Chapter 11: How Social Media is Applied: Exploring Different Specializations, Part 1 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.&lt;/strong&gt;&lt;/p&gt;
</description>

A summary of Chapter 11: How Social Media is Applied: Exploring Different Specializations, Part 1 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Chapter 11: Let's apply, part 1

In Sixty Seconds of Social Media, Ben Ferree will summarize each chapter of Karen Freberg's book "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications."

Sixty Seconds of Social Media

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