<description>&lt;p&gt;&lt;strong&gt;A summary of Chapter 10: Measurement, Evaluation, Budget and Calendar from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.&lt;/strong&gt;&lt;/p&gt;
</description>

<p><strong>A summary of Chapter 10: Measurement, Evaluation, Budget and Calendar from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.</strong></p>


Sixty Seconds of Social Media

Chapter 10: Get out a ruler

Chapter 10: Get out a ruler

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