Implications of the Gulf energy crisis

APR 7, 202621 MIN
The WARC Podcast

Implications of the Gulf energy crisis

APR 7, 202621 MIN

Description

WARC's new Global Ad Forecast maps out three scenarios for media spend as a result of war in the Middle East. WARC's James McDonald and Alex Brownsell make sense of the data, and what the current volatility will mean for advertisers in 2026.