Magnus Ekbom co-founded Lazada, the Asian e-commerce giant, leading the business from start-up to sale before exiting in 2022. He joins WARC's Rica Facundo to discuss the evolution of e-commerce in Asia, emphasizing the importance of brand building in a competitive landscape and the potential for homegrown brands to thrive.

The WARC Podcast

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Lazada's Magnus Ekbom on e-commerce's big mistake

NOV 27, 202540 MIN
The WARC Podcast

Lazada's Magnus Ekbom on e-commerce's big mistake

NOV 27, 202540 MIN

Description

Magnus Ekbom co-founded Lazada, the Asian e-commerce giant, leading the business from start-up to sale before exiting in 2022. He joins WARC's Rica Facundo to discuss the evolution of e-commerce in Asia, emphasizing the importance of brand building in a competitive landscape and the potential for homegrown brands to thrive.