<p>This week we welcome Mark Mulligan of MIDiA Research who has had a ringside seat for years and years of bubbles, be it the creator economy, NFTs or AI music, or just everyone claiming they are gaining market share at the same time. He is the founder and driving force behind the tiny little company that an entire industry looks to as the source of truth.</p><br><p>For more on Bubble Trouble, including transcripts of the show, visit us online at <a href="http://bubbletroublepodcast.com/" rel="noopener noreferrer" target="_blank">http://bubbletroublepodcast.com</a></p><p>You can learn more about Richard at <a href="https://www.linkedin.com/in/richard-kramer-16306b2/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/richard-kramer-16306b2/</a></p><p>More on Will Page at: <a href="https://pivotaleconomics.com/" rel="noopener noreferrer" target="_blank">https://pivotaleconomics.com</a></p><p>(Times below correspond to the episode without considering any inserted advertisements.)</p><br><p>In this episode of Bubble Trouble, hosts Richard Kramer and Will Page are joined by Mark Mulligan, a leading music industry analyst and founder of MIDiA Research. They delve into the intricate world of the music industry, discussing the evolution from digital streaming to the rise of new phenomena such as NFTs and AI in music. The trio explores the concept of bifurcation in markets and the distinction between high-end experiences versus bargain deals within the industry. The conversation also touches on the significant cultural shifts, the role of trade associations, and the future of personalized music experiences. Despite the optimism around technology, the hosts remain critical of mainstream narratives, emphasizing the importance of genuine innovation and realistic market assessments. This insightful and provocative discussion is a must-listen for anyone interested in the intersection of music, technology, and finance.</p><br><p>00:00 Introduction to Bubble Trouble</p><p>01:02 Welcoming Special Guest Mark Mulligan</p><p>01:26 Mark Mulligan's Background and Insights</p><p>02:34 The Evolution of Music Supply</p><p>04:20 The Democratization of Music Creation</p><p>06:13 AI and the Future of Music</p><p>12:16 Fragmentation and Hyper-Targeting in Media</p><p>13:40 The Role of Superstars and Long Tail Creators</p><p>19:20 Streaming Platforms: Carnivores vs. Herbivores</p><p>25:45 TikTok's Influence on the Music Industry</p><p>27:33 Part Two</p><p>28:38 Diving into the Music Industry's Hype</p><p>30:08 Constructive Criticism in Emerging Technologies</p><p>30:39 The Metaverse and NFTs: A Skeptical View</p><p>31:28 Frameworks for Assessing New Technologies</p><p>33:10 The Future of Digital Fandom</p><p>35:15 Bifurcation in the Market</p><p>43:07 Pendulum Swings in Technology Adoption</p><p>44:54 Lessons from the Aviation Industry</p><p>46:29 Final Thoughts and Predictions</p><p>52:00 Credits</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Bubble Trouble: Laying Out Inconvenient Truths About How Business and Financial Markets Really Work

Magnificent Noise x Richard Kramer x Will Page

Sonic Shifts: How Tech and Culture are Changing the Music Industry with Mark Mulligan

NOV 11, 202452 MIN
Bubble Trouble: Laying Out Inconvenient Truths About How Business and Financial Markets Really Work

Sonic Shifts: How Tech and Culture are Changing the Music Industry with Mark Mulligan

NOV 11, 202452 MIN

Description

<p>This week we welcome Mark Mulligan of MIDiA Research who has had a ringside seat for years and years of bubbles, be it the creator economy, NFTs or AI music, or just everyone claiming they are gaining market share at the same time. He is the founder and driving force behind the tiny little company that an entire industry looks to as the source of truth.</p><br><p>For more on Bubble Trouble, including transcripts of the show, visit us online at <a href="http://bubbletroublepodcast.com/" rel="noopener noreferrer" target="_blank">http://bubbletroublepodcast.com</a></p><p>You can learn more about Richard at <a href="https://www.linkedin.com/in/richard-kramer-16306b2/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/richard-kramer-16306b2/</a></p><p>More on Will Page at: <a href="https://pivotaleconomics.com/" rel="noopener noreferrer" target="_blank">https://pivotaleconomics.com</a></p><p>(Times below correspond to the episode without considering any inserted advertisements.)</p><br><p>In this episode of Bubble Trouble, hosts Richard Kramer and Will Page are joined by Mark Mulligan, a leading music industry analyst and founder of MIDiA Research. They delve into the intricate world of the music industry, discussing the evolution from digital streaming to the rise of new phenomena such as NFTs and AI in music. The trio explores the concept of bifurcation in markets and the distinction between high-end experiences versus bargain deals within the industry. The conversation also touches on the significant cultural shifts, the role of trade associations, and the future of personalized music experiences. Despite the optimism around technology, the hosts remain critical of mainstream narratives, emphasizing the importance of genuine innovation and realistic market assessments. This insightful and provocative discussion is a must-listen for anyone interested in the intersection of music, technology, and finance.</p><br><p>00:00 Introduction to Bubble Trouble</p><p>01:02 Welcoming Special Guest Mark Mulligan</p><p>01:26 Mark Mulligan's Background and Insights</p><p>02:34 The Evolution of Music Supply</p><p>04:20 The Democratization of Music Creation</p><p>06:13 AI and the Future of Music</p><p>12:16 Fragmentation and Hyper-Targeting in Media</p><p>13:40 The Role of Superstars and Long Tail Creators</p><p>19:20 Streaming Platforms: Carnivores vs. Herbivores</p><p>25:45 TikTok's Influence on the Music Industry</p><p>27:33 Part Two</p><p>28:38 Diving into the Music Industry's Hype</p><p>30:08 Constructive Criticism in Emerging Technologies</p><p>30:39 The Metaverse and NFTs: A Skeptical View</p><p>31:28 Frameworks for Assessing New Technologies</p><p>33:10 The Future of Digital Fandom</p><p>35:15 Bifurcation in the Market</p><p>43:07 Pendulum Swings in Technology Adoption</p><p>44:54 Lessons from the Aviation Industry</p><p>46:29 Final Thoughts and Predictions</p><p>52:00 Credits</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>