Brb, Making Lemonade

In this episode, the Lemons answer a listener question about how to make business and friendship work when starting a business together. They discuss the best tips they've found have helped develop and grow their creative agency, Lemon Collective Marketing Inc.. and share how to ensure you succeed with a business partnership.In this episode you'll hear about:- How to know if you'll be compatible business partners- Things to keep in mind when starting a business with a best friend- Ensuring you nurture your friendship along the way- Best legal, accounting practices & and more!Follow us!Brb, Making Lemonade: @brbmakinglemonadeLemon Collective Marketing Inc.: @lemon.collectiveShop: brbmakinglemonade.caJaclyn: @jaclynmcJulie: @juliekrystine

In this episode, the Lemons chat about their decision to pause taking clients (for now) at their creative marketing agency and go into detail about the factors that helped them make the decision to maintain their current client roster instead of expanding their business.In this episode you'll hear about:- Being personally involved in every aspect of your business- Choosing when it's right to hire an employee or contractor- The continuous cycle of learning as business owners- The dichotomy between creative work and business development- Pricing your services according to time and value- and more!Follow us!Brb, Making Lemonade: @brbmakinglemonadeLemon Collective Marketing Inc.: @lemon.collectiveShop: brbmakinglemonade.caJaclyn: @jaclynmcJulie: @juliekrystine

In this episode the Lemons dive deep into what *really* makes a brand, beyond just a logo. They break down the elements that make up a brand identity, how to determine and create those elements, and how to use those elements toward a solid brand strategy.The Lemons use this information to guide you through a series of questions that will help you fine-tune your brand. Whether you're starting a new business, or doing a bit of "Spring Cleaning", this episode will help put you on the path to success for creating and maintaining a strong brand.In this episode you'll hear about:- Consistency and authenticity in your brand- Creating a brand that's an extension of yourself- Developing "brand oriented" goals for your business- Choosing your brand adjectives- Using customer emotions to guide your brand identity- Everything you should know about your target audience- and more!Follow us!Brb, Making Lemonade: @brbmakinglemonadeLemon Collective Marketing Inc.: @lemon.collectiveShop: brbmakinglemonade.caJaclyn: @jaclynmcJulie: @juliekrystine

In this episode, the Lemons chat with Dr. Jordin Wiggins all about the "I'll Have What She's Having" mindset, women supporting women, and women's health.Dr. Jordin Wiggins is a Naturopathic Doctor, entrepreneur, women’s sexual health disruptor and author. She is revolutionizing the way we deliver, educate and talk about sexual health, wellness and pleasure for women. Dr. Wiggins is the founder of The Pleasure Collective, a coaching community and sexual health and wellness re-education program for women. She is setting a higher standard for women’s sexual health, using pleasure as the way back to wellness and outstanding healthIn this episode you'll hear about:- Reframing your mindset to lift up other women - Shifting feelings of resentment into support and inspiration- Navigating health care as a woman- Battling censorship when talking about "taboo" subjects- Being selective when taking business advice- Narrowing your niche with the 80/20 ruleFind Dr. Jordin Wiggins on InstagramRead Dr. J's book: The Pink CanaryLearn about Dr. J's programs: The Pleasure CollectiveView The Pleasure Collective's WebsiteFollow us!Brb, Making Lemonade: @brbmakinglemonadeLemon Collective Marketing Inc.: @lemon.collectiveShop: brbmakinglemonade.caJaclyn: @jaclynmcJulie: @juliekrystine

In the spirit of International Women's Day this year, in this episode the Lemons chat about overcoming barriers as a woman in business and entrepreneurship. Using their own experiences as examples, Jaclyn and Julie address a few of the many barriers faced by women whether they're starting their own business or working as an employee.  You'll also hear about actionable steps to help #breakthebias.In this episode you'll hear about:- Women choosing entrepreneurship as a way to escape barriers they face within the workplace- The gender pay gap (Why are we still making 75 cents on the dollar? Come on!)- Emotional labour, unpaid care work, and motherhood- Intersectionality and internal bias- Using our voices and lifting up other women- & more!Click here for the chairs mentioned in this episode!Follow us!Brb, Making Lemonade: @brbmakinglemonadeLemon Collective Marketing Inc.: @lemon.collectiveShop: brbmakinglemonade.caJaclyn: @jaclynmcJulie: @juliekrystine