In this episode the Lemons dive deep into what *really* makes a brand, beyond just a logo. They break down the elements that make up a brand identity, how to determine and create those elements, and how to use those elements toward a solid brand strategy.The Lemons use this information to guide you through a series of questions that will help you fine-tune your brand. Whether you're starting a new business, or doing a bit of "Spring Cleaning", this episode will help put you on the path to success for creating and maintaining a strong brand.In this episode you'll hear about:- Consistency and authenticity in your brand- Creating a brand that's an extension of yourself- Developing "brand oriented" goals for your business- Choosing your brand adjectives- Using customer emotions to guide your brand identity- Everything you should know about your target audience- and more!Follow us!Brb, Making Lemonade: @brbmakinglemonadeLemon Collective Marketing Inc.: @lemon.collectiveShop: brbmakinglemonade.caJaclyn: @jaclynmcJulie: @juliekrystine