<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms">Text us your thoughts on the episode or the show!</a>In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza speaker, she has spent her career helping marketing teams move beyond activity metrics and earn real credibility with revenue leaders.The discussion focuses on what it takes for modern marketing teams to think and operate like business leaders. Lauren shares practical insights on alignment, attribution, financial literacy, and why many teams still struggle to connect their work to real business outcomes.In this episode, you will learn:<ul><li>How cross-functional experience changes the way Ops leaders think about impact</li><li>Why earning a seat at the revenue table requires more than good reporting</li><li>The right way to approach attribution without overengineering or blame</li><li>Why financial literacy is becoming non-negotiable for Marketing Ops leaders</li><li>The risks of continuing to market without clear measurement as 2026 approaches</li></ul>This episode is ideal for Marketing Ops, RevOps, and demand leaders who want to elevate their influence, improve executive trust, and prepare their teams for the next phase of data-driven decision-making.<a href="https://www.themopros.com/?utm_source=podcast&amp;utm_medium=rss&amp;utm_campaign=ops_cast">Episode Brought to You By MO Pros</a>&nbsp; The #1 Community for Marketing Operations Professionals<a rel="payment" href="https://www.buzzsprout.com/1763709/support">Support the show</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms"&gt;Text us your thoughts on the episode or the show!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.&lt;/p&gt;&lt;p&gt;Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza speaker, she has spent her career helping marketing teams move beyond activity metrics and earn real credibility with revenue leaders.&lt;/p&gt;&lt;p&gt;The discussion focuses on what it takes for modern marketing teams to think and operate like business leaders. Lauren shares practical insights on alignment, attribution, financial literacy, and why many teams still struggle to connect their work to real business outcomes.&lt;/p&gt;&lt;p&gt;In this episode, you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How cross-functional experience changes the way Ops leaders think about impact&lt;/li&gt;&lt;li&gt;Why earning a seat at the revenue table requires more than good reporting&lt;/li&gt;&lt;li&gt;The right way to approach attribution without overengineering or blame&lt;/li&gt;&lt;li&gt;Why financial literacy is becoming non-negotiable for Marketing Ops leaders&lt;/li&gt;&lt;li&gt;The risks of continuing to market without clear measurement as 2026 approaches&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode is ideal for Marketing Ops, RevOps, and demand leaders who want to elevate their influence, improve executive trust, and prepare their teams for the next phase of data-driven decision-making.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.themopros.com/?utm_source=podcast&amp;amp;utm_medium=rss&amp;amp;utm_campaign=ops_cast"&gt;Episode Brought to You By MO Pros&lt;/a&gt;&amp;nbsp;&lt;br&gt;The #1 Community for Marketing Operations Professionals&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/1763709/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente. Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza sp...

From Campaigns to the Boardroom: Rethinking Marketing Ops with Lauren McCormack

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms">Text us your thoughts on the episode or the show!</a>In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to trust.To discuss this problem, we are joined by Aaron Karpaty, Senior Director of Strategic Growth at Captello. Aaron works closely with revenue, marketing, and operations teams to modernize how event data is captured, connected, and activated across CRM, marketing automation, and sales workflows.The conversation explores where event programs break down operationally, why so much valuable interaction data never makes it into systems of record, and what a modern event operation needs to look like to drive real business outcomes.In this episode, you will learn:<ul><li>Why event and field marketing data remains fragmented across most organizations</li><li>The most common data traps that prevent accurate event ROI measurement</li><li>What interactions are typically lost during and after events</li><li>How to think about event value beyond basic lead capture</li><li>What a well-run, integrated event operation looks like today</li><li>How Marketing Ops, Revenue Ops, and Field Marketing can better align</li></ul>This episode is ideal for Marketing Ops, Revenue Ops, Field Marketing, and demand generation leaders who want to turn events from one-off activities into measurable revenue drivers.<a href="https://www.themopros.com/?utm_source=podcast&amp;utm_medium=rss&amp;utm_campaign=ops_cast">Episode Brought to You By MO Pros</a>&nbsp; The #1 Community for Marketing Operations Professionals<a rel="payment" href="https://www.buzzsprout.com/1763709/support">Support the show</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms"&gt;Text us your thoughts on the episode or the show!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.&lt;/p&gt;&lt;p&gt;Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to trust.&lt;/p&gt;&lt;p&gt;To discuss this problem, we are joined by Aaron Karpaty, Senior Director of Strategic Growth at Captello. Aaron works closely with revenue, marketing, and operations teams to modernize how event data is captured, connected, and activated across CRM, marketing automation, and sales workflows.&lt;/p&gt;&lt;p&gt;The conversation explores where event programs break down operationally, why so much valuable interaction data never makes it into systems of record, and what a modern event operation needs to look like to drive real business outcomes.&lt;/p&gt;&lt;p&gt;In this episode, you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why event and field marketing data remains fragmented across most organizations&lt;/li&gt;&lt;li&gt;The most common data traps that prevent accurate event ROI measurement&lt;/li&gt;&lt;li&gt;What interactions are typically lost during and after events&lt;/li&gt;&lt;li&gt;How to think about event value beyond basic lead capture&lt;/li&gt;&lt;li&gt;What a well-run, integrated event operation looks like today&lt;/li&gt;&lt;li&gt;How Marketing Ops, Revenue Ops, and Field Marketing can better align&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode is ideal for Marketing Ops, Revenue Ops, Field Marketing, and demand generation leaders who want to turn events from one-off activities into measurable revenue drivers.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.themopros.com/?utm_source=podcast&amp;amp;utm_medium=rss&amp;amp;utm_campaign=ops_cast"&gt;Episode Brought to You By MO Pros&lt;/a&gt;&amp;nbsp;&lt;br&gt;The #1 Community for Marketing Operations Professionals&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/1763709/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution. Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to ...

From Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron Karpaty

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms">Text us your thoughts on the episode or the show!</a>In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops leaders. Richard shares his perspective on visibility, data literacy, team design, and how an operational mindset aligns with modern marketing leadership.In this episode, you will learn:<ul><li>Why Marketing Ops leaders are well-positioned to become future CMOs</li><li>How shifting from growth-at-all-costs to profitability changes leadership priorities</li><li>The difference between activity reporting and outcome reporting</li><li>How data literacy and financial acumen build trust at the executive level</li></ul>This episode is perfect for Marketing Ops, RevOps, and marketing professionals who want to expand their strategic influence and prepare for senior leadership roles.<a href="https://www.themopros.com/?utm_source=podcast&amp;utm_medium=rss&amp;utm_campaign=ops_cast">Episode Brought to You By MO Pros</a>&nbsp; The #1 Community for Marketing Operations Professionals<a rel="payment" href="https://www.buzzsprout.com/1763709/support">Support the show</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms"&gt;Text us your thoughts on the episode or the show!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.&lt;/p&gt;&lt;p&gt;The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops leaders. Richard shares his perspective on visibility, data literacy, team design, and how an operational mindset aligns with modern marketing leadership.&lt;/p&gt;&lt;p&gt;In this episode, you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why Marketing Ops leaders are well-positioned to become future CMOs&lt;/li&gt;&lt;li&gt;How shifting from growth-at-all-costs to profitability changes leadership priorities&lt;/li&gt;&lt;li&gt;The difference between activity reporting and outcome reporting&lt;/li&gt;&lt;li&gt;How data literacy and financial acumen build trust at the executive level&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode is perfect for Marketing Ops, RevOps, and marketing professionals who want to expand their strategic influence and prepare for senior leadership roles.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.themopros.com/?utm_source=podcast&amp;amp;utm_medium=rss&amp;amp;utm_campaign=ops_cast"&gt;Episode Brought to You By MO Pros&lt;/a&gt;&amp;nbsp;&lt;br&gt;The #1 Community for Marketing Operations Professionals&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/1763709/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops. The conversation explores how the changing business envir...

Why the Next Generation of CMOs Will Come from Marketing Ops with Richard Wasylynchuk

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms">Text us your thoughts on the episode or the show!</a>In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed.Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data from business impact, and what it takes to bring context, clarity, and common sense back to measurement. The conversation dives into explainability, mentorship, and how data literacy can help rebuild trust between marketing, operations, and leadership.In this episode, you will learn:<ul><li>Why “data-drowned” marketing ops is a growing problem</li><li>How to connect analytics to real business outcomes</li><li>The importance of explainability and fundamentals in data practices</li><li>How to simplify metrics to drive alignment and action</li></ul>This episode is perfect for marketing, RevOps, and analytics professionals who want to make data meaningful again and use it to guide smarter, more strategic decisions.<a href="https://www.themopros.com/?utm_source=podcast&amp;utm_medium=rss&amp;utm_campaign=ops_cast">Episode Brought to You By MO Pros</a>&nbsp; The #1 Community for Marketing Operations Professionals<a rel="payment" href="https://www.buzzsprout.com/1763709/support">Support the show</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms"&gt;Text us your thoughts on the episode or the show!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by &lt;b&gt;Nadia Davis&lt;/b&gt;, VP of Marketing, and &lt;b&gt;Misha Salkinder&lt;/b&gt;, VP of Technical Delivery at &lt;b&gt;CaliberMind&lt;/b&gt;. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being &lt;em&gt;data-driven&lt;/em&gt; to being &lt;em&gt;data-informed&lt;/em&gt;.&lt;/p&gt;&lt;p&gt;Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data from business impact, and what it takes to bring context, clarity, and common sense back to measurement. The conversation dives into explainability, mentorship, and how data literacy can help rebuild trust between marketing, operations, and leadership.&lt;/p&gt;&lt;p&gt;In this episode, you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why “data-drowned” marketing ops is a growing problem&lt;/li&gt;&lt;li&gt;How to connect analytics to real business outcomes&lt;/li&gt;&lt;li&gt;The importance of explainability and fundamentals in data practices&lt;/li&gt;&lt;li&gt;How to simplify metrics to drive alignment and action&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode is perfect for marketing, RevOps, and analytics professionals who want to make data meaningful again and use it to guide smarter, more strategic decisions.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.themopros.com/?utm_source=podcast&amp;amp;utm_medium=rss&amp;amp;utm_campaign=ops_cast"&gt;Episode Brought to You By MO Pros&lt;/a&gt;&amp;nbsp;&lt;br&gt;The #1 Community for Marketing Operations Professionals&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/1763709/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed. Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data...

The Data Disconnect: Restoring Common Sense and Context to Marketing Analytics

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms">Text us your thoughts on the episode or the show!</a>In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance.The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his systems-driven approach to identifying automation opportunities, prioritizing high-impact workflows, and building sustainable frameworks that improve strategic thinking rather than replace it.In this episode, you will learn:<ul><li>How to identify and prioritize tasks for automation using a value versus frequency model</li><li>The biggest mistakes teams make when integrating AI into their workflows</li><li>How AI can strengthen strategic decision-making instead of replacing people</li><li>Practical prompting frameworks for achieving accurate and useful results</li></ul>This episode is ideal for marketing operations, RevOps, and growth professionals who want to turn AI experimentation into measurable, scalable execution.<a href="https://www.themopros.com/?utm_source=podcast&amp;utm_medium=rss&amp;utm_campaign=ops_cast">Episode Brought to You By MO Pros</a>&nbsp; The #1 Community for Marketing Operations Professionals<a rel="payment" href="https://www.buzzsprout.com/1763709/support">Support the show</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms"&gt;Text us your thoughts on the episode or the show!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by &lt;b&gt;Spencer Tahil&lt;/b&gt;, Founder and Chief Growth Officer at &lt;b&gt;Growth Alliance&lt;/b&gt;. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance.&lt;/p&gt;&lt;p&gt;The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his systems-driven approach to identifying automation opportunities, prioritizing high-impact workflows, and building sustainable frameworks that improve strategic thinking rather than replace it.&lt;/p&gt;&lt;p&gt;In this episode, you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How to identify and prioritize tasks for automation using a value versus frequency model&lt;/li&gt;&lt;li&gt;The biggest mistakes teams make when integrating AI into their workflows&lt;/li&gt;&lt;li&gt;How AI can strengthen strategic decision-making instead of replacing people&lt;/li&gt;&lt;li&gt;Practical prompting frameworks for achieving accurate and useful results&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode is ideal for marketing operations, RevOps, and growth professionals who want to turn AI experimentation into measurable, scalable execution.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.themopros.com/?utm_source=podcast&amp;amp;utm_medium=rss&amp;amp;utm_campaign=ops_cast"&gt;Episode Brought to You By MO Pros&lt;/a&gt;&amp;nbsp;&lt;br&gt;The #1 Community for Marketing Operations Professionals&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/1763709/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance. The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his syst...

From Tasks to Transformation: Scaling AI Adoption in Marketing with Spencer Tahil

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo &amp; Naomi Liu

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