<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms">Text us your thoughts on the episode or the show!</a>In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance.The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his systems-driven approach to identifying automation opportunities, prioritizing high-impact workflows, and building sustainable frameworks that improve strategic thinking rather than replace it.In this episode, you will learn:<ul><li>How to identify and prioritize tasks for automation using a value versus frequency model</li><li>The biggest mistakes teams make when integrating AI into their workflows</li><li>How AI can strengthen strategic decision-making instead of replacing people</li><li>Practical prompting frameworks for achieving accurate and useful results</li></ul>This episode is ideal for marketing operations, RevOps, and growth professionals who want to turn AI experimentation into measurable, scalable execution.<a href="https://www.themopros.com/?utm_source=podcast&amp;utm_medium=rss&amp;utm_campaign=ops_cast">Episode Brought to You By MO Pros</a>&nbsp; The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com<a rel="payment" href="https://www.buzzsprout.com/1763709/support">Support the show</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms"&gt;Text us your thoughts on the episode or the show!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by &lt;b&gt;Spencer Tahil&lt;/b&gt;, Founder and Chief Growth Officer at &lt;b&gt;Growth Alliance&lt;/b&gt;. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance.&lt;/p&gt;&lt;p&gt;The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his systems-driven approach to identifying automation opportunities, prioritizing high-impact workflows, and building sustainable frameworks that improve strategic thinking rather than replace it.&lt;/p&gt;&lt;p&gt;In this episode, you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How to identify and prioritize tasks for automation using a value versus frequency model&lt;/li&gt;&lt;li&gt;The biggest mistakes teams make when integrating AI into their workflows&lt;/li&gt;&lt;li&gt;How AI can strengthen strategic decision-making instead of replacing people&lt;/li&gt;&lt;li&gt;Practical prompting frameworks for achieving accurate and useful results&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode is ideal for marketing operations, RevOps, and growth professionals who want to turn AI experimentation into measurable, scalable execution.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.themopros.com/?utm_source=podcast&amp;amp;utm_medium=rss&amp;amp;utm_campaign=ops_cast"&gt;Episode Brought to You By MO Pros&lt;/a&gt;&amp;nbsp;&lt;br&gt;The #1 Community for Marketing Operations Professionals&lt;/p&gt; &lt;p&gt;Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/1763709/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance. The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his syst...

From Tasks to Transformation: Scaling AI Adoption in Marketing with Spencer Tahil

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms">Text us your thoughts on the episode or the show!</a>In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation.The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that drive measurable impact. Aby shares real-world examples of AI implementation, frameworks for defining a “strategic north star,” and advice for leading change across every level of the organization.In this episode, you will learn:<ul><li>How to apply a value-based approach to AI adoption</li><li>Why productivity is only the beginning of AI’s potential in marketing</li><li>How to build responsible-use guardrails that support faster innovation</li><li>The evolving role of Marketing Ops in AI strategy and execution</li></ul>This episode is ideal for marketing, operations, and business leaders who want to use AI with purpose, balance innovation with responsibility, and prepare their teams for the next phase of intelligent marketing.<a href="https://www.themopros.com/?utm_source=podcast&amp;utm_medium=rss&amp;utm_campaign=ops_cast">Episode Brought to You By MO Pros</a>&nbsp; The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com<a rel="payment" href="https://www.buzzsprout.com/1763709/support">Support the show</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms"&gt;Text us your thoughts on the episode or the show!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation.&lt;/p&gt;&lt;p&gt;The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that drive measurable impact. Aby shares real-world examples of AI implementation, frameworks for defining a “strategic north star,” and advice for leading change across every level of the organization.&lt;/p&gt;&lt;p&gt;In this episode, you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How to apply a value-based approach to AI adoption&lt;/li&gt;&lt;li&gt;Why productivity is only the beginning of AI’s potential in marketing&lt;/li&gt;&lt;li&gt;How to build responsible-use guardrails that support faster innovation&lt;/li&gt;&lt;li&gt;The evolving role of Marketing Ops in AI strategy and execution&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode is ideal for marketing, operations, and business leaders who want to use AI with purpose, balance innovation with responsibility, and prepare their teams for the next phase of intelligent marketing.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.themopros.com/?utm_source=podcast&amp;amp;utm_medium=rss&amp;amp;utm_campaign=ops_cast"&gt;Episode Brought to You By MO Pros&lt;/a&gt;&amp;nbsp;&lt;br&gt;The #1 Community for Marketing Operations Professionals&lt;/p&gt; &lt;p&gt;Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/1763709/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation. The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that...

The Value-Driven Path to AI Adoption with Aby Varma

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms">Text us your thoughts on the episode or the show!</a>In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it felt to say goodbye to a conference that shaped the Marketing Ops profession.They also discuss the evolution of the MarketingOps.com community, what the event has meant to practitioners everywhere, and what might come next as the movement continues to grow.In this episode, you will hear:<ul><li>Reflections on the final MOPsapalooza and its impact on the community</li><li>Favorite moments, stories, and lessons from the 2025 event in Anaheim</li><li>How MOPsapalooza helped shape the Marketing Ops profession</li><li>What the future holds for the MarketingOps.com community</li></ul>This episode is both a tribute and a look forward, celebrating the spirit of collaboration, connection, and curiosity that has defined MOPsapalooza from the beginning.<a href="https://www.themopros.com/?utm_source=podcast&amp;utm_medium=rss&amp;utm_campaign=ops_cast">Episode Brought to You By MO Pros</a>&nbsp; The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com<a rel="payment" href="https://www.buzzsprout.com/1763709/support">Support the show</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms"&gt;Text us your thoughts on the episode or the show!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.&lt;/p&gt;&lt;p&gt;Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it felt to say goodbye to a conference that shaped the Marketing Ops profession.&lt;/p&gt;&lt;p&gt;They also discuss the evolution of the MarketingOps.com community, what the event has meant to practitioners everywhere, and what might come next as the movement continues to grow.&lt;/p&gt;&lt;p&gt;In this episode, you will hear:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Reflections on the final MOPsapalooza and its impact on the community&lt;/li&gt;&lt;li&gt;Favorite moments, stories, and lessons from the 2025 event in Anaheim&lt;/li&gt;&lt;li&gt;How MOPsapalooza helped shape the Marketing Ops profession&lt;/li&gt;&lt;li&gt;What the future holds for the MarketingOps.com community&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode is both a tribute and a look forward, celebrating the spirit of collaboration, connection, and curiosity that has defined MOPsapalooza from the beginning.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.themopros.com/?utm_source=podcast&amp;amp;utm_medium=rss&amp;amp;utm_campaign=ops_cast"&gt;Episode Brought to You By MO Pros&lt;/a&gt;&amp;nbsp;&lt;br&gt;The #1 Community for Marketing Operations Professionals&lt;/p&gt; &lt;p&gt;Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/1763709/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

Text us your thoughts on the episode or the show! In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years. Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it ...

The Final MOPsapalooza: Celebrating Community and What Comes Next

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms">Text us your thoughts on the episode or the show!</a>In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful.The conversation centers on one of the most common sources of friction in go-to-market teams: attribution and alignment. Penny shares insights on why teams often clash over credit, what “marketing contribution” truly means, and how simplifying metrics and conversations can drive stronger collaboration and better outcomes.In this episode, you will learn:<ul><li>Why attribution continues to challenge marketing and sales alignment</li><li>How to simplify performance measurement without losing insight</li><li>Ways to present metrics that build trust with executives and peers</li><li>How Marketing Ops professionals can shift the focus from “who gets credit” to “how we win together”</li></ul>This episode is perfect for Marketing Ops, RevOps, and go-to-market professionals who want to improve collaboration, clarity, and trust across their organizations.<a href="https://www.themopros.com/?utm_source=podcast&amp;utm_medium=rss&amp;utm_campaign=ops_cast">Episode Brought to You By MO Pros</a>&nbsp; The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com<a rel="payment" href="https://www.buzzsprout.com/1763709/support">Support the show</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms"&gt;Text us your thoughts on the episode or the show!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful.&lt;/p&gt;&lt;p&gt;The conversation centers on one of the most common sources of friction in go-to-market teams: attribution and alignment. Penny shares insights on why teams often clash over credit, what “marketing contribution” truly means, and how simplifying metrics and conversations can drive stronger collaboration and better outcomes.&lt;/p&gt;&lt;p&gt;In this episode, you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why attribution continues to challenge marketing and sales alignment&lt;/li&gt;&lt;li&gt;How to simplify performance measurement without losing insight&lt;/li&gt;&lt;li&gt;Ways to present metrics that build trust with executives and peers&lt;/li&gt;&lt;li&gt;How Marketing Ops professionals can shift the focus from “who gets credit” to “how we win together”&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode is perfect for Marketing Ops, RevOps, and go-to-market professionals who want to improve collaboration, clarity, and trust across their organizations.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.themopros.com/?utm_source=podcast&amp;amp;utm_medium=rss&amp;amp;utm_campaign=ops_cast"&gt;Episode Brought to You By MO Pros&lt;/a&gt;&amp;nbsp;&lt;br&gt;The #1 Community for Marketing Operations Professionals&lt;/p&gt; &lt;p&gt;Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/1763709/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful. The conversation centers on one of the most common sources of friction in go-to-market teams: ...

Simplifying the Complex: Attribution, Alignment, and What Really Matters with Penny Hill

<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms">Text us your thoughts on the episode or the show!</a>In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive. Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and operations teams move past AI buzzwords and turn technology into practical tools that drive better results.The discussion focuses on how to build real, usable AI systems that enhance creativity, improve efficiency, and deliver measurable business outcomes. Tracey explains what agentic workflows are, how they differ from traditional automation, and how teams can start integrating AI into everyday work in a thoughtful, scalable way.In this episode, you will learn:<ul><li>How to apply AI and automation in practical marketing and operations use cases</li><li>What agentic workflows are and how they create intelligent systems</li><li>Techniques for prompting and choosing the right AI tools for each task</li><li>Ways to balance human creativity with AI assistance for better outcomes</li></ul>This episode is ideal for marketing and operations professionals who want to make AI an integrated part of their workflow without losing the human touch.<a href="https://www.themopros.com/?utm_source=podcast&amp;utm_medium=rss&amp;utm_campaign=ops_cast">Episode Brought to You By MO Pros</a>&nbsp; The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com<a rel="payment" href="https://www.buzzsprout.com/1763709/support">Support the show</a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1763709/open_sms"&gt;Text us your thoughts on the episode or the show!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive. &lt;br/&gt;&lt;br/&gt;Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and operations teams move past AI buzzwords and turn technology into practical tools that drive better results.&lt;/p&gt;&lt;p&gt;The discussion focuses on how to build real, usable AI systems that enhance creativity, improve efficiency, and deliver measurable business outcomes. Tracey explains what agentic workflows are, how they differ from traditional automation, and how teams can start integrating AI into everyday work in a thoughtful, scalable way.&lt;/p&gt;&lt;p&gt;In this episode, you will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How to apply AI and automation in practical marketing and operations use cases&lt;/li&gt;&lt;li&gt;What agentic workflows are and how they create intelligent systems&lt;/li&gt;&lt;li&gt;Techniques for prompting and choosing the right AI tools for each task&lt;/li&gt;&lt;li&gt;Ways to balance human creativity with AI assistance for better outcomes&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode is ideal for marketing and operations professionals who want to make AI an integrated part of their workflow without losing the human touch.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.themopros.com/?utm_source=podcast&amp;amp;utm_medium=rss&amp;amp;utm_campaign=ops_cast"&gt;Episode Brought to You By MO Pros&lt;/a&gt;&amp;nbsp;&lt;br&gt;The #1 Community for Marketing Operations Professionals&lt;/p&gt; &lt;p&gt;Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.com&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/1763709/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive.   Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and operations teams move past AI buzzwords and turn technology into practical tools that drive be...

Practical AI for Marketing and Ops with Tracey Fudge

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo &amp; Naomi Liu

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