Jennifer Powell—CEO of JP Inc. and the “influencer’s influencer”—joins Nikki to break down how creators can shift from brand deals to real ownership.She shares the truth about licensing, how to read your data, and what it actually takes to turn influence into a lasting business. If you’re a creator or entrepreneur looking for more stability, more scalability, and more you in your business, this episode is full of clarity and next steps.Whether you’re a creator, entrepreneur, or someone with a vision for something bigger, this episode will change the way you think about your potential.In this episode…How Jennifer spotted the creator economy before it existedWhy licensing is the next frontier for creatorsTurning audience trust into long-term wealthHow to read your analytics and choose the right productThe trap of relying only on brand deals — and how to break out of itWhat creators need to know to scale into sustainable, real businessesThe mindset shift required to go from influencer to CEOQuotes: “As corny as it sounds, the authentic way you show up is what your brand is.” - Jennifer Powell “Life is all about trying things and not getting attached to the outcome.” - Jennifer Powell “I see a lot of people sticking around doing something they don’t like because they think others want them to be doing it.” - Nikki Spo“People aren’t just investing in the concept, they’re investing in who you are.” - Nikki Spo Timestamps:0:00 - 2:50 | Intro2:50 - 5:25 | The future of content creating5:25 - 9:15 | Sincerely Jules9:15 - 12:20 | Licensing12:20 - 16:40 | Creator comparison16:40 - 22:15 | Consistency22:15 - 25:40 | Pivoting25:40 - 29:50 | Giving guidance29:50 - 31:45 | Spotting talent31:45 - 34:00 | Younger generations trying to cut corners34:00 - 39:30 | Fundamental tips to get the ball rolling39:30 - 43:50 | Getting your feet wet43:50 - 49:40 | Misconceptions49:40 - 54:10 | Going beyond the algorithm54:10 - 56:08 | Outro –SANA SKIN STUDIO is my #1 go-to spot for self-care. My favorite facial is the Super Glow, and you can get $25 off of your first facial when you book at www.sanaskinstudio.com with my code NIKKISPOGLOW. Connect with Jennifer [email protected] Connect with Nikkiwww.nikkispo.com@nikkisappspo / @wearebecoming_her Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.