<p>In this episode of the Know Your Why podcast, Jason Balara speaks with Jennie Wright, a longtime expert in lead generation and list building. Jennie shares why she believes the future of audience growth lies in relationships, not transactions. She explains how collaboration, community-building, and long-term strategy create deeper, more sustainable results than quick-hit lead gen tactics. Drawing on more than a decade of experience, Jennie breaks down why understanding your audience, encouraging genuine connection, and committing to the “long tail game” ultimately lead to higher-quality leads and stronger business growth.</p><p><br /></p><p>Key Highlights:</p><p><br /></p><p> - Many business owners still take a transactional approach to lead generation.</p><p><br /></p><p> - Collaboration and relationship-focused strategies create stronger, more lasting results.</p><p><br /></p><p> - Building community is one of the most effective ways to grow a high-quality list.</p><p><br /></p><p> - Long-term, relational strategies outperform short-term, transactional ones.</p><p><br /></p><p> - Jennie’s 13+ years of results reinforce the power of the long-tail approach.</p><p><br /></p><p> - Truly understanding the person you're speaking to is essential.</p><p><br /></p><p> - Encouraging meaningful connections leads to better engagement and outcomes.</p><p><br /></p><p> - Sustainable lead generation relies on trust, consistency, and community.</p><p><br /></p><p>Jennie’s message is simple but powerful: meaningful relationships win in the long run. If you’ve been stuck in short-term tactics that don’t convert, this conversation invites you to rethink your approach, build genuine community, and focus on the people who truly want to hear from you.</p><p><br /></p><p>Get in touch with Jennie:</p><p>Website: <a href="https://jenniewright.com/" rel="ugc noopener noreferrer" target="_blank">https://jenniewright.com/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/jenniewrightjlw/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/jenniewrightjlw/</a></p><p><br /></p><p>If you want to know more about Dr. Jason Balara and the Know your Why Podcast:</p><p>⁠⁠<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbXZ4WW02QWJhNllxWXc5S0c4bENJZ0ZoMFBUUXxBQ3Jtc0ttS2tZd1ZhbUw3NXpSNV8ydE9UN2RnWWdKVnlSUy1RSjQtUjQyeXJEdmNXRXFsNVl4ZGowNGZDSDRnZ0k0SFpYQmFFcHhQUDVLRmRUZ3lRZ2JaaUJDX3hiYmRpZzc2enJpQVZmZzNyZXdkMHdSYTVvVQ&amp;q=https%3A%2F%2Flinktr.ee%2Fjasonbalara%E2%81%A0%E2%81%A0%C2%A0%C2%A0&amp;v=jkS_RtkD1Zs" rel="ugc noopener noreferrer" target="_blank">https://linktr.ee/jasonbalara⁠⁠  </a></p><p><br /></p><p>Audio Track:</p><p>Back To The Wood by Audionautix is licensed under a Creative Commons Attribution 4.0 license.⁠⁠<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblg2cXgyXzAzQjZfQ3M0M3hKdEg0RVFzeTJGQXxBQ3Jtc0tsTjZUUmVTd3J5eUxhbzh5VHljUEl5ZndMV1BEOTJIZmRQampQWVVVMnE1T0ZoYWFWLVhPRlhPbG5hcllqdU1fb3hPRzljTTI1VlgxRldkWnl3emtneHhFU3M0RVpFY0ptWUU5ZXplZ2MxNUpEWnVnWQ&amp;q=https%3A%2F%2Fcreativecommons.org%2Flicenses%2F%E2%81%A0%E2%81%A0&amp;v=jkS_RtkD1Zs" rel="ugc noopener noreferrer" target="_blank"> https://creativecommons.org/licenses/⁠⁠</a></p><p>Artist:⁠⁠<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHZGU3RCZWloQ01oSi1OdkdXZVFMLURjUmpld3xBQ3Jtc0tsOTJPQWxHU0VJeDZzUkpwQ1VOWDhxSV9UUW5qM0hjTGdfbHZOaF9IN3dUSmpmczBYODZlQVZIX0ROa0NIbFRLWnZXRDcxMV9GQ0lIbVJYRmRNNGJtZnVfV0tpWVBzV1FfQ050c09TTlhCV2ZBazV0OA&amp;q=http%3A%2F%2Faudionautix.com%2F%E2%81%A0&amp;v=jkS_RtkD1Zs" rel="ugc noopener noreferrer" target="_blank"> </a><a href="http://audionautix.com/" rel="ugc noopener noreferrer" target="_blank">http://audionautix.com/</a><br /></p>