Middle Earth - China’s cultural industry podcast

Send us a text China's building boom can now be declared over. Yet what awaits for the 940 million city dwellers living in Chinese cities? Featuring - Éric LE KHANH : architect - LIU Jue (LJ) : managing editor at TWOC - Jingqiu ZHANG: IARA - Co-founder & Architect To go further - Middle Earth episode #108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s - Middle Earth episode #102 Remote Creatives - TWOC's article Welcome to Liu York: Going with the Flow in...

Send us a text As the Cannes festival ends, we interviewed some key player regarding how the biggest film festival in the world impacts Chinese cinema. Featuring - Cao Liuying : Parallax Films - Sales Agent - Clément Magar : Fortissimo Films - General Manager - Qu Zhizheng : Director & Cinematographer To go further - Middle Earth episode #44 Does China still make indie films? Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cul...

Send us a text Nostalgia isn’t just a feeling—it’s also a powerful selling tool. Right as China's GDP growth slows and the future feels uncertain, consumers are increasingly drawn to products and stories that evoke the past. Whether it’s retro snacks or hit TV shows reviving bygone eras, some are tapping into a deep emotional connection. Featuring - Chu Dandan: TWOC - former editor-in-chief - Yaling Jiang: Consultant - Haoyue : Film Producer To go further - Middle Earth episode #54 What is th...

Send us a text In recent months, China’s box office has faced significant challenges, making a recent development all the more remarkable. Recently the animated film Ne Zha 2 has skyrocketed into the global box office top 10 in just one month. With currently over 1.9 billion in revenue, the film has achieved two groundbreaking milestones: - It’s the first non-English film to break into this elite category. - It’s now the highest-grossing animated film worldwide, surpassing Inside Out 2, the p...

Send us a text It has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红书? What hurdles lie ahead for us, and are there any potential business opportunities for international content creators? Featuring - Jim Fields: Relay Video - CEO (小红书: Jim技术咨询) - Lucy Lv: Culture news reporter (IG-TT: nihaolucylv) - Wang Zichen: Policy Expert (www.pekingnology.com) To go further - Middle ...