#106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote)

JAN 22, 202559 MIN
Middle Earth - China’s cultural industry podcast

#106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote)

JAN 22, 202559 MIN

Description

Send us a textIt has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红书? What hurdles lie ahead for us, and are there any potential business opportunities for international content creators?Featuring- Jim Fields: Relay Video - CEO(小红书: Jim技术咨询)- Lucy Lv: Culture news reporter(IG-TT: nihaolucylv)- Wang Zichen: Policy Expert(www.pekingnology.com)To go further- Middle Earth episode #50 Xiaohongshu : Marrying content and e-commerce- TWOC's article Seeing RED: The Rise China’s Hottest Trend-Setting App by Hatty Liu- TWOC's article Parallel Worlds: How A Lifestyle App Shed Light on China’s Education Gap by Outside the Fifth Ring (五环外)- Dr. Candise Lin who bridged RedNote And Tiktok in 2024: @drcandiselin Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch! Chinese speaker? Follow our Bilibili account 阿拉丁_说电影 or RedNote (阿拉丁说电影)The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and more.