Everyone in sales is looking for the silver bullet: the one tool, tactic, sequence, or AI shortcut that will unlock growth. But according to Holly LaBoda, founder and Chief Growth Officer of Formula L, the real “silver bullet” is not a trick at all. It is strategy, process, discipline, and a deep understanding of the buyer. In this episode of Supply Chain Decoded, Jenni sits down with Holly to unpack what logistics companies often get wrong about growth, from misaligned sales and marketing teams to copy-paste AI outreach that buyers can smell from a mile away. They dig into why cold calling still matters, how AI can help sellers scale without turning them into robots, and why the best sales process starts with being genuinely useful. Holly also breaks down the “forgetting curve,” the idea that buyers forget most of what they hear faster than sellers would like to admit. From sharper ICPs to better buyer follow-ups, AI guardrails, and the lost art of being helpful, this conversation is a reset for anyone trying to grow in freight, logistics, or supply chain without relying on gimmicks. To learn more about Holly and Formula L, you can visit https://www.formulal4.com/home -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.