What does jumping off the Stratosphere in Las Vegas have to do with the future of supply chain marketing? In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Jennifer Karpus-Romain, Executive Director of the Transportation Marketing & Sales Association (TMSA), for a conversation that blends adrenaline, innovation, and the evolving role of AI in marketing and sales. Jennifer shares the story behind a recent charity jump for Move for Hunger, and how that same spirit of bold experimentation is shaping the future of TMSA’s flagship conference, Elevate. Together, they unpack: • Why TMSA is launching role-based tracks for sales and marketing professionals • How a live AI tech showdown will replace the traditional keynote • The real way AI should support marketing teams (not replace them) • Why cutting professional development budgets may be supply chain’s biggest mistake • And how tools like the “Convince Your Boss” toolkit help marketers prove ROI for conferences Jennifer also shares how she uses AI as a sparring partner rather than a replacement for human creativity and empathy, and why investing in people remains the most important strategy for any organization. If you work in supply chain sales, marketing, or leadership, this episode offers a fresh perspective on how the industry is evolving and how professionals can evolve with it. Listen in and learn why the future of supply chain isn’t just about technology. It’s about empowering the people behind it. -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.