What happens when a freight brokerage operator burns out, quits in the middle of chaos, and accidentally builds one of the industry’s most recognizable media brands in freight? In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Paul-Bernard Jaroslawski, founder of FreightCaviar, to unpack the very untraditional path from carrier sales and brokerage ops to memes, media, and modern freight storytelling. Paul gets candid about the chaotic freight market of 2020, the realities of running a brokerage, and why humor has become such an important survival tool in this industry. He shares how FreightCaviar grew from an Instagram meme page into a full-fledged media company with newsletters, documentaries, podcasts, and now a print magazine. He opens up about learning hard lessons in public, navigating cease-and-desist letters, resisting the pressure to become too polished, and why authenticity still wins in a world drowning in content. Jenni and Paul also dig into what makes small brokerages special, the line between insider humor and responsible reporting, the future of freight media, and one supply chain term Paul believes the industry keeps getting wrong: double brokering. -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.