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The Marchitect
The Marchitect

The Marchitect

The Compete Network by Klue

Overview
Episodes

Details

The tide has turned, b2b buyers and sellers interactions have changed… and in the Marchitect, CMOs and leaders in product marketing, content marketing, and enablement share how they build impactful teams that interlock with their GTM peers, optimize their GTM efforts, and enable customer-facing teams to create, capture, and convert demand.

Produced by The Compete Network by Klue.

Recent Episodes

Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow
OCT 2, 2024
Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow
<p>Discover how product marketers can elevate B2B product launches by becoming the orchestrators of cross-functional teams, driving alignment among diverse audience segments, and leveraging innovative enablement strategies. </p><p>In this episode, expert guests Tamara Grominsky, Julien Sauvage, and Beth Rogers share their experiences and insights on successful launch cadences, trend jacking, and creating proactive market strategies.</p><p>Hosts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/rowan-noronha/">Rowan Noronha</a> &amp; <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/morganjingram/">Julien Sauvage</a></p><p>Guests: Tamara Grominsky &amp; Beth Rogers</p><p>Producer: Grayson Ottenbreit</p><p>Editor: Stephen Despins</p><p></p><p>TIMESTAMPS:</p><p>(00:00:00) Introduction</p><p>(00:01:53) Exploring Product Launches</p><p>(00:03:57) The Role of Product Marketing in Launches</p><p>(00:06:22) Creating Alignment in Product Launches</p><p>(00:09:06) Establishing Launch Teams</p><p>(00:17:21) Prioritizing Market Segments in Launches</p><p>(00:20:22) Setting Objectives and KPIs for Launches </p><p>(00:30:14) Crafting the Launch Plan</p><p>(00:48:05) Engaging and Enabling Sales Teams</p><p>(00:54:17) Coordination and Cadence of Product Launches</p>
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62 MIN
Winning Hearts and Fuelling Growth: Tech Messaging & Content Mastery w/ Devin Reed & Emma Stratton | S4E4
AUG 27, 2024
Winning Hearts and Fuelling Growth: Tech Messaging & Content Mastery w/ Devin Reed & Emma Stratton | S4E4
<p>In this episode of The Marchitect, we dive into the art and science of tech messaging with two industry powerhouses: Emma Stratton and Devin Reed.</p><p>Emma, on the brink of launching her new book on crafting simple yet impactful tech messaging, shares her insights on how to win hearts, minds, and markets with clear communication. Devin, a maestro in creating memorable content that drives growth, discusses his journey in building brand loyalty and pipeline at Gong and Clari.</p>
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54 MIN
How to Craft a Sales Pitch That Wins in Competitive Markets w/ April Dunford | S4 E3
JUL 23, 2024
How to Craft a Sales Pitch That Wins in Competitive Markets w/ April Dunford | S4 E3
<p>In today’s competitive landscape, how do you make your solution the clear choice for your best-fit customers?</p><p>Join us as we uncover the secrets to a compelling sales pitch with April Dunford, author of <em>Obviously Awesome</em> and her latest, <em>Sales Pitch</em>.</p><p>April reveals how to transform your pitch into a story that helps customers navigate their options, understand the trade-offs, and confidently choose your solution. She also explains why many companies struggle to carry their positioning into sales conversations and how to bridge that gap.</p><p>Hosts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/rowan-noronha/">Rowan Noronha</a> &amp; <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/morganjingram/">Morgan J Ingram</a></p><p>Guests: April Dunford</p><p>Producer: Grayson Ottenbreit</p><p>Editor: Stephen Despins</p><p>Timestamps:</p><p>TIMESTAMPS:</p><p>(00:04:15) What is positioning?</p><p>(00:06:15) What are the 5 components of positioning?</p><p>(00:07:38) Why start with competitive alternatives?</p><p>(00:10:35) How do you tackle positioning when dealing with multiple personas/buyers?</p><p>(00:18:58) Has your engineering background impacted how you approach positioning?</p><p>(00:21:55) Difference between positioning and messaging?</p><p>(00:26:05) Who owns positioning? Is it sales? Product marketing?</p><p>(00:34:40) How do you combat sales teams who just want to pitch product features?</p><p>(00:42:31) Walk us through your sales pitch framework.</p><p>(00:49:13) Can you break down the main components of your pitch?</p><p>(00:56:20) While building your ICP, how do you handle research?</p><p>(01:00:51) What is one thing folks get wrong when rolling out a sales pitch?</p>
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61 MIN
How to Sharpen Your Homepage Positioning and Messaging w/ Anthony Pierri & Robert Kaminski | S4 E2
JUN 20, 2024
How to Sharpen Your Homepage Positioning and Messaging w/ Anthony Pierri & Robert Kaminski | S4 E2
<p>Anthony Pierri and Rob Kaminski are the people you want building your homepage. They don’t mess around when it comes to positioning and messaging in product marketing and it’s why they’re on The Marchitect for this unmissable episode.</p><p>Unfortunately, there’s no place where companies lose their positioning and messaging more than their homepage. We’re here to fix that.</p><p>Credits:</p><p>The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.</p><p>Guests: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/sangramvajre/">Sangram Vajre</a>, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/trinitynguyen/">Trinity Nguyen</a> and <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/yilinpei/">Yi Lin Pei</a></p><p>Producer: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/graysonottenbreit/">Grayson Ottenbreit</a></p><p>Editor: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/stephendespins/">Stephen Despins</a></p><p>Timestamps:</p><p>TIMESTAMPS:</p><p>(00:00:19) Introduction</p><p>(00:04:44) What is positioning?</p><p>(00:06:20) The difference between positioning, messaging, and copywriting</p><p>(00:10:17) How to segment your audience</p><p>(00:18:20) Positioning based on category maturity</p><p>(00:28:55) Positioning multiple products</p><p>(00:37:54) Homepage best practices</p><p>(00:46:26) Tearing down a real Homepage</p><p>(00:50:48) Audience Questions</p><p>(00:55:23) Key Takeaways</p>
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57 MIN
Are You a (Modern) Product Marketing Leader? w/ Sangram Vagre, Yi Lin Pei & Trinity Nguyen | S4 E1
MAY 17, 2024
Are You a (Modern) Product Marketing Leader? w/ Sangram Vagre, Yi Lin Pei & Trinity Nguyen | S4 E1
<p>There’s so much confusion around what a modern go-to-market is, and what marketing’s role is in developing and executing against a successful GTM strategy.</p><p>In the first episode of The Marchitect, Sangram Vajre, Founder at GTM Partners, Trinity Nguyen, VP Marketing at UserGems, and Yi Lin Pei, Founder at Courageous Careers share:</p><p>the modern go-to-market, and the role of the CMO and their PMM leader</p><p>the difference between marketing the business, and the business of marketing</p><p>the key characteristics of a modern CMO &amp; PMM leader</p><p>what GTM motions should be top of mind for modern marketers</p><p>Credits:</p><p>The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.</p><p>Guests: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/sangramvajre/">Sangram Vajre</a>, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/trinitynguyen/">Trinity Nguyen</a> and <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/yilinpei/">Yi Lin Pei</a></p><p>Producer: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/graysonottenbreit/">Grayson Ottenbreit</a></p><p>Editor: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/stephendespins/">Stephen Despins</a></p>
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58 MIN