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<description>&lt;p&gt;Discover how product marketers can elevate B2B product launches by becoming the orchestrators of cross-functional teams, driving alignment among diverse audience segments, and leveraging innovative enablement strategies. &lt;/p&gt;&lt;p&gt;In this episode, expert guests Tamara Grominsky, Julien Sauvage, and Beth Rogers share their experiences and insights on successful launch cadences, trend jacking, and creating proactive market strategies.&lt;/p&gt;&lt;p&gt;Hosts: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/rowan-noronha/"&gt;Rowan Noronha&lt;/a&gt; &amp;amp; &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/morganjingram/"&gt;Julien Sauvage&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Guests: Tamara Grominsky &amp;amp; Beth Rogers&lt;/p&gt;&lt;p&gt;Producer: Grayson Ottenbreit&lt;/p&gt;&lt;p&gt;Editor: Stephen Despins&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;TIMESTAMPS:&lt;/p&gt;&lt;p&gt;(00:00:00) Introduction&lt;/p&gt;&lt;p&gt;(00:01:53) Exploring Product Launches&lt;/p&gt;&lt;p&gt;(00:03:57) The Role of Product Marketing in Launches&lt;/p&gt;&lt;p&gt;(00:06:22) Creating Alignment in Product Launches&lt;/p&gt;&lt;p&gt;(00:09:06) Establishing Launch Teams&lt;/p&gt;&lt;p&gt;(00:17:21) Prioritizing Market Segments in Launches&lt;/p&gt;&lt;p&gt;(00:20:22) Setting Objectives and KPIs for Launches &lt;/p&gt;&lt;p&gt;(00:30:14) Crafting the Launch Plan&lt;/p&gt;&lt;p&gt;(00:48:05) Engaging and Enabling Sales Teams&lt;/p&gt;&lt;p&gt;(00:54:17) Coordination and Cadence of Product Launches&lt;/p&gt;</description>

The Marchitect

The Compete Network by Klue

Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow

OCT 2, 202462 MIN
The Marchitect

Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow

OCT 2, 202462 MIN

Description

<p>Discover how product marketers can elevate B2B product launches by becoming the orchestrators of cross-functional teams, driving alignment among diverse audience segments, and leveraging innovative enablement strategies. </p><p>In this episode, expert guests Tamara Grominsky, Julien Sauvage, and Beth Rogers share their experiences and insights on successful launch cadences, trend jacking, and creating proactive market strategies.</p><p>Hosts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/rowan-noronha/">Rowan Noronha</a> &amp; <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/morganjingram/">Julien Sauvage</a></p><p>Guests: Tamara Grominsky &amp; Beth Rogers</p><p>Producer: Grayson Ottenbreit</p><p>Editor: Stephen Despins</p><p></p><p>TIMESTAMPS:</p><p>(00:00:00) Introduction</p><p>(00:01:53) Exploring Product Launches</p><p>(00:03:57) The Role of Product Marketing in Launches</p><p>(00:06:22) Creating Alignment in Product Launches</p><p>(00:09:06) Establishing Launch Teams</p><p>(00:17:21) Prioritizing Market Segments in Launches</p><p>(00:20:22) Setting Objectives and KPIs for Launches </p><p>(00:30:14) Crafting the Launch Plan</p><p>(00:48:05) Engaging and Enabling Sales Teams</p><p>(00:54:17) Coordination and Cadence of Product Launches</p>