What if your sales team is focused on the wrong thing?Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions.Connect with:<ul><li>Brent Adamson: <a href='https://www.linkedin.com/in/brentadamson/'>LinkedIn</a> | <a href='https://atobinsight.com/'>A to B Insight</a></li><li>Karl Schmidt: <a href='https://www.linkedin.com/in/karl-schmidt-q/'>LinkedIn</a> | <a href='https://atobinsight.com/'>A to B Insight</a></li><li>Alice Heiman:<a href='https://www.linkedin.com/in/aliceheiman'> LinkedIn</a> | <a href='http://www.aliceheiman.com'>Website</a></li><li>Link to <a href='https://www.theframemakingsale.com/'>The FrameMaking Sale </a></li></ul>

<description>&lt;p&gt;What if your sales team is focused on the wrong thing?&lt;/p&gt;&lt;p&gt;Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions.&lt;/p&gt;&lt;p&gt;Connect with:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Brent Adamson: &lt;a href='https://www.linkedin.com/in/brentadamson/'&gt;LinkedIn&lt;/a&gt; | &lt;a href='https://atobinsight.com/'&gt;A to B Insight&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Karl Schmidt: &lt;a href='https://www.linkedin.com/in/karl-schmidt-q/'&gt;LinkedIn&lt;/a&gt; | &lt;a href='https://atobinsight.com/'&gt;A to B Insight&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Alice Heiman:&lt;a href='https://www.linkedin.com/in/aliceheiman'&gt; LinkedIn&lt;/a&gt; | &lt;a href='http://www.aliceheiman.com'&gt;Website&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Link to &lt;a href='https://www.theframemakingsale.com/'&gt;The FrameMaking Sale &lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;</description>

What if your sales team is focused on the wrong thing? Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions. Connect with: Brent Adamson: LinkedIn | A to B InsightKarl Schmidt: LinkedIn | A to B InsightAlice Heiman: LinkedIn | WebsiteLink to The FrameMaking Sale 

Sales Talk for CEOs

Ep183 When Complex Deals Stall, It’s not What You Think with Brent Adamson & Karl Schmidt

Ep183 When Complex Deals Stall, It’s not What You Think with Brent Adamson & Karl Schmidt

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