Create Magic At Work®
Create Magic At Work®

Create Magic At Work®

Amy Lynn Durham

Overview
Episodes

Details

Create Magic At Work® blends ancient wisdom and modern leadership. Amy Lynn Durham helps soulful leaders lead with intuition, EQ, and purpose in today's workplaces.

Recent Episodes

They’re Buying Our Breath: Proof of Life in the Age of AI with Bill Kirst
FEB 17, 2026
They’re Buying Our Breath: Proof of Life in the Age of AI with Bill Kirst
Something is happening in our lives, and we can all feel it. Voices can be cloned. Stories can be automated. Images can be generated. And most of us are moving through it without fully stopping to ask what that does to our humanity..In this first part of a two-part conversation, Amy sits down with returning guest Bill Kirst to explore what it means to live in a world where we are beginning to question what is real. Bill reads from his Substack piece, The Buying of Our Breath, and the conversation goes straight to the human cost.What happens when you discover the voice that moved you didn’t belong to a human body? When narration exists without presence? When we start editing out the very things that prove we are alive — the pause, the breath, the crack in the voice, our human “imperfections”?The things we once tried to erase may be our last undeniable proof of life.Take a listen. Hear the plea. Then decide for yourself — how far will we let the buying of our breath go?Threads We Pulled On:Rest Versus Restlessness – Explore why productivity tools promise freedom yet leave us feeling more unsettled and emotionally depleted.The Commodification of Voice – Understand what it means when Olympic narration, news reporting, and podcasting can be replicated without the human present.Proof of Life in Imperfection – See how coughs, pauses, filler words, and breath may become the rarest markers of authenticity.The Grief of Artificial Reality – Recognize the subtle but profound emotional toll of discovering something you believed was real was AI-generated.Discernment as a Leadership Skill – Consider why the future may demand deeper emotional intelligence and conscious filtering rather than faster consumption.Rebellion Against the Autofill – Exercising discernment and agency in a culture engineered for automation. You can listen to Bill’s episode - AI & The Poetry of Our Existence with Bill Kirst here - https://create-magic-at-work-r.captivate.fm/episode/ai-the-poetry-of-our-existence-with-bill-kirst/About the Guest:Bill Kirst is an author, technology leader, podcast host, military veteran, mentor, educator and mindfulness practitioner. He has been writing stories, poems and lyrics for as long as he can remember. He hails from a long line of storytellers and educators who are deeply inspired, moved and healed by the power of the written word. Mixing in melody, chords and a chorus generate a powerful response toward healing. This is why he sees the world through a songwriter's eyes, and why his first published work was a collection of poetry. And his second book is focuses on how we hold on to our humanity in this era of AI.In addition to writing, he hosts The Coffee & Change Podcast which went into its tenth season this year. Bill helps people thrive and break through common obstacles that seem to be holding them back so they can reach their true potential. His career as a change leader has been rewarding, impactful and inspirational, reminding him of the importance of this work, all while understanding the human condition.Follow Bill on Substack - https://open.substack.com/pub/everward/p/the-buying-of-our-breath?utm_campaign=post-expanded-share&utm_medium=weblinkedin.com/in/billkirstinstagram.com/coffee.and.changeinstagram.com/journeyeverwardAbout Amy:Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends practical leadership strategies with spiritual intelligence to unlock human potential at work.She’s a certified Executive Coach through UC Berkeley & the International Coaching Federation (ICF) In addition, Amy holds coaching certifications in Spiritual Intelligence (SQ21), the Edgewalker Profile, and the Archetypes of Change . In addition to being the host of the Create Magic At Work® podcast, Amy is the author of Create Magic At Work®, Creating Career Magic: A Daily Prompt Journal and the founder of Magic Thread Media™. Through her work, she inspires intentional leadership for thriving workplaces and lives where “magic” becomes reality.Connect with Amy:https://createmagicatwork.net/https://www.linkedin.com/company/create-magic-at-workhttps://www.facebook.com/112951637095427https://www.instagram.com/createmagicatworkhttps://www.youtube.com/channel/UCnEm4h3fUgaq8qgvZpz6dGgThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.Mentioned in this episode:This show was brought to you in part by the Magic Thread Media Network. To learn more visit: https://magicthreadmedia.com/
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28 MIN
Creating Space for Many Voices: The Birth of Magic Thread Media
FEB 10, 2026
Creating Space for Many Voices: The Birth of Magic Thread Media
Growth often begins the moment we admit the current container can no longer hold what wants to emerge. Amy shares the behind-the-scenes evolution of Create Magic at Work and the birth of Magic Thread Media, a podcast network created to give expansive voices the space they deserve. Rooted in spiritual intelligence, creative courage, and deep listening, the reflection honors what has been built while allowing form to change, making room for new rhythms, new shows, and a broader constellation of conversations. What remains constant is a commitment to conscious work, soulful inquiry, and following the discernment that says it is time.About Amy:Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends practical leadership strategies with spiritual intelligence to unlock human potential at work.She’s a certified Executive Coach through UC Berkeley & the International Coaching Federation (ICF) In addition, Amy holds coaching certifications in Spiritual Intelligence (SQ21), the Edgewalker Profile, and the Archetypes of Change . In addition to being the host of the Create Magic At Work® podcast, Amy is the author of Create Magic At Work®, Creating Career Magic: A Daily Prompt Journal and the founder of Magic Thread Media™. Through her work, she inspires intentional leadership for thriving workplaces and lives where “magic” becomes reality.Connect with Amy:https://createmagicatwork.net/https://www.linkedin.com/company/create-magic-at-workhttps://www.facebook.com/112951637095427https://www.instagram.com/createmagicatworkhttps://www.youtube.com/channel/UCnEm4h3fUgaq8qgvZpz6dGgThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.Mentioned in this episode:This show was brought to you in part by the Magic Thread Media Network. To learn more visit: https://magicthreadmedia.com/
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7 MIN
How Leaders Turn Their Expertise Into Opportunity with Shauna Van Mourik
FEB 3, 2026
How Leaders Turn Their Expertise Into Opportunity with Shauna Van Mourik
Most professionals believe their work should speak for itself until they realize opportunity favors those who are understood, not just competent. In a grounded, candid conversation, Shauna Van Mourik explores why personal branding is no longer about self-promotion, but about clarity, connection, and translating internal value into external opportunity. Together, the discussion reframes personal brand as a deeply human practice rooted in values rather than vanity, offering leaders a realistic path to visibility that feels aligned, sustainable, and true to who they already are.Key Takeaways:When Competence Stops Converting – Understand why expertise alone no longer guarantees recognition, advancement, or trust.Internal Value vs External Signaling – Learn how unseen impact creates frustration and how to bridge that gap with clarity.Why Soft Skills Are Performance Skills Now – Discover why human connection has become a differentiator, not a bonus.Personal Branding Without Self-Promotion – See how visibility can be built without chest-beating or burnout.The Reality of Being Seen at Work – Explore why even high-level leaders can remain invisible inside large organizations.Talking About What Matters – Notice how sharing what’s already alive inside you creates momentum and resonance.About the Guest:Shauna Van Mourik is a marketing strategist, speaker, and host of Marketing Rebels, a podcast with 150+ episodes challenging outdated marketing norms for coaches and therapists. A #1 international bestselling author and featured expert on 22+ stages and podcasts, she’s helped 100+ women service-based entrepreneurs clarify their messaging, streamline their marketing, and grow businesses that actually feel good to run. Shauna blends marketing psychology, neuroscience, and bold creativity to help clients attract aligned clients, charge their worth, and build brands that feel like home.Website: https://www.shaunaleigh.comYouTube: https://youtube.com/@ShaunaLeighVMTikTok: https://www.tiktok.com/@sla.marketingconfidenceInstagram: www.instagram.com/sla.marketingconfidenceLinkedIn: https://www.linkedin.com/in/shaunavanmourik-slamarketingconfidence/Facebook page: https://www.facebook.com/SLAMarketingConfidenceFacebook profile: https://www.facebook.com/PrettyChicken/About Amy:Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends practical leadership strategies with spiritual intelligence to unlock human potential at work.She’s a certified Executive Coach through UC Berkeley & the International Coaching Federation (ICF) In addition, Amy holds coaching certifications in Spiritual Intelligence (SQ21), the Edgewalker Profile, and the Archetypes of Change . In addition to being the host of the Create Magic At Work® podcast, Amy is the author of Create Magic At Work®, Creating Career Magic: A Daily Prompt Journal and the founder of Magic Thread Media™. Through her work, she inspires intentional leadership for thriving workplaces and lives where “magic” becomes reality.Connect with Amy:https://createmagicatwork.net/https://www.linkedin.com/company/create-magic-at-workhttps://www.facebook.com/112951637095427https://www.instagram.com/createmagicatworkhttps://www.youtube.com/channel/UCnEm4h3fUgaq8qgvZpz6dGgThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.Mentioned in this episode:This show was brought to you in part by the Magic Thread Media Network. To learn more visit: https://magicthreadmedia.com/
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34 MIN
Why the Crone Was Erased & Why She’s Rising at Work
JAN 27, 2026
Why the Crone Was Erased & Why She’s Rising at Work
Something breaks when devotion outpaces reciprocity, and many high-performing women do not realize the cost until the collapse is unavoidable. In this conversation, Alexandra Norris traces her journey from decades of HR leadership into a profound reckoning shaped by codependence, ambition, and identity loss. Together with Amy, she explores how care becomes self-erasure, why boundaries fail where standards succeed, and what emerges when women transition from relentless responsibility into the clarity and authority of crone wisdom. The result is an honest examination of leadership, power, fairness, and the quiet transformation that occurs when women stop managing outcomes and start standing in truth.Key Takeaways:When Success Becomes Self-Abandonment – Understand how high achievement can quietly evolve into emotional and financial overextension.The Hidden Mechanics of Codependence – Learn how belief, loyalty, and knowledge can become traps rather than strengths.Why Boundaries Fail and Standards Hold – Discover a reframing that restores personal agency without control or blame.Fairness Versus Justice in Relationships – Gain a new lens for evaluating partnerships without collapsing into moral absolutes.The Crone as a Leadership Archetype – See how post-caretaking wisdom offers steadiness, truth, and cultural repair.Strategic Culture as Human Alignment – Explore how belief systems, not strategy decks, determine execution and trust.About the Guest:Alexandra Norris has spent 30 years building a successful HR leadership to strategic culture consultant career when everything crashed around her. Now she shares her expertise and lessons learned to (1) help executives reach $10m, $40m, and $100m ARR milestones, (2) help Gen Zers define and navigate their careers in corporate, and (3) help women transition from Mother to Crone.www.linkedin.com/in/alexandraknorrishttps://www.youtube.com/@StrategicCulturePartners-x3www.strategicculturepartners.comhttps://career-navigation-mastery-studio.mn.co/About Amy:Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends practical leadership strategies with spiritual intelligence to unlock human potential at work.She’s a certified Executive Coach through UC Berkeley & the International Coaching Federation (ICF) In addition, Amy holds coaching certifications in Spiritual Intelligence (SQ21), the Edgewalker Profile, and the Archetypes of Change . In addition to being the host of the Create Magic At Work® podcast, Amy is the author of Create Magic At Work®, Creating Career Magic: A Daily Prompt Journal and the founder of Magic Thread Media™. Through her work, she inspires intentional leadership for thriving workplaces and lives where “magic” becomes reality.Connect with Amy:https://createmagicatwork.net/https://www.linkedin.com/company/create-magic-at-workhttps://www.facebook.com/112951637095427https://www.instagram.com/createmagicatworkhttps://www.youtube.com/channel/UCnEm4h3fUgaq8qgvZpz6dGgThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.Mentioned in this episode:This show was brought to you in part by the Magic Thread Media Network. To learn more visit: https://magicthreadmedia.com/
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40 MIN