Most professionals believe their work should speak for itself until they realize opportunity favors those who are understood, not just competent. In a grounded, candid conversation, Shauna Van Mourik explores why personal branding is no longer about self-promotion, but about clarity, connection, and translating internal value into external opportunity. Together, the discussion reframes personal brand as a deeply human practice rooted in values rather than vanity, offering leaders a realistic path to visibility that feels aligned, sustainable, and true to who they already are.Key Takeaways:When Competence Stops Converting – Understand why expertise alone no longer guarantees recognition, advancement, or trust.Internal Value vs External Signaling – Learn how unseen impact creates frustration and how to bridge that gap with clarity.Why Soft Skills Are Performance Skills Now – Discover why human connection has become a differentiator, not a bonus.Personal Branding Without Self-Promotion – See how visibility can be built without chest-beating or burnout.The Reality of Being Seen at Work – Explore why even high-level leaders can remain invisible inside large organizations.Talking About What Matters – Notice how sharing what’s already alive inside you creates momentum and resonance.About the Guest:Shauna Van Mourik is a marketing strategist, speaker, and host of Marketing Rebels, a podcast with 150+ episodes challenging outdated marketing norms for coaches and therapists. A #1 international bestselling author and featured expert on 22+ stages and podcasts, she’s helped 100+ women service-based entrepreneurs clarify their messaging, streamline their marketing, and grow businesses that actually feel good to run. Shauna blends marketing psychology, neuroscience, and bold creativity to help clients attract aligned clients, charge their worth, and build brands that feel like home.Website: https://www.shaunaleigh.comYouTube: https://youtube.com/@ShaunaLeighVMTikTok: https://www.tiktok.com/@sla.marketingconfidenceInstagram: www.instagram.com/sla.marketingconfidenceLinkedIn: https://www.linkedin.com/in/shaunavanmourik-slamarketingconfidence/Facebook page: https://www.facebook.com/SLAMarketingConfidenceFacebook profile: https://www.facebook.com/PrettyChicken/About Amy:Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends practical leadership strategies with spiritual intelligence to unlock human potential at work.She’s a certified Executive Coach through UC Berkeley & the International Coaching Federation (ICF) In addition, Amy holds coaching certifications in Spiritual Intelligence (SQ21), the Edgewalker Profile, and the Archetypes of Change . In addition to being the host of the Create Magic At Work® podcast, Amy is the author of Create Magic At Work®, Creating Career Magic: A Daily Prompt Journal and the founder of Magic Thread Media™. Through her work, she inspires intentional leadership for thriving workplaces and lives where “magic” becomes reality.Connect with Amy:https://createmagicatwork.net/https://www.linkedin.com/company/create-magic-at-workhttps://www.facebook.com/112951637095427https://www.instagram.com/createmagicatworkhttps://www.youtube.com/channel/UCnEm4h3fUgaq8qgvZpz6dGgThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.Mentioned in this episode:This show was brought to you in part by the Magic Thread Media Network. To learn more visit: https://magicthreadmedia.com/