Counsel Cast
Counsel Cast

Counsel Cast

Karin Conroy

Overview
Episodes

Details

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in.


This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. 


An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth.


Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart.


Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. 


Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry.


Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success.

Engage, expand, and elevate your firm with custom tailored solutions.


Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.


Check out Counsel Cast Podcast at https://counsel-cast.com/.

Recent Episodes

How Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo Ponzi
NOV 19, 2024
How Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo Ponzi
In this episode, I’m joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing.  Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision.  The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions.  Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode: The Revenue Growth Habit by Alex Goldfayn Connect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 
play-circle
43 MIN
How Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo Ponzi
NOV 19, 2024
How Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo Ponzi
<p>In this episode, I’m joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing.&nbsp;</p><p>Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision.&nbsp;</p><p>The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions.&nbsp;</p><p><strong>Angelo gives listeners actionable tips on:</strong></p><p><br></p><p><strong>Resources mentioned in this episode:</strong></p><ul><li><a href="https://www.amazon.com/Revenue-Growth-Habit-Growing-Business/dp/1119084067/ref=sr_1_1?crid=Y3XPV13SM6S6&amp;dib=eyJ2IjoiMSJ9.F2HngPb8RKL8nK4QG6pZEUpqTddX4o91XlRnFkbdmCOR7uPPZilbqMvGyMOzmnPG04xrVCs0OSZO0_R_H1Bh7enkKtvjPt61UP_TtYF3NiGZPot236zpeyv58aY019p5L6iodw4qUmylLNnTmRXQI3zGt4_CQ_4HtMryHFNQEspKD8gN7dvYPtIqnSDMPFpndaHD9vR8mJyZgt1B5Rp3Lz1HCFj6q08EULvGBwvbShY.zWBDN1PzMO1gS1U0t2hJuM-P4wcW94ba8jdjh5RkqOs&amp;dib_tag=se&amp;keywords=revenue+growth+habit&amp;qid=1729625953&amp;sprefix=revenue+gr%2Caps%2C196&amp;sr=8-1">The Revenue Growth Habit by Alex Goldfayn</a></li></ul><p><strong>Connect with Angelo here:</strong></p><p><br></p><p><strong>Connect with me</strong></p><p><br></p><p><br></p>
play-circle
43 MIN
GA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete Everitt
NOV 5, 2024
GA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete Everitt
In this episode, I’m joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms.  We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing.  Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management. Pete gives listeners actionable tips on: 00:00 Intro 01:18 Understanding GA4: Basics and Differences 02:19 Challenges and Criticisms of GA4 05:16 Setting Up GA4: Key Steps and Tips 09:04 Tracking and Analyzing Traffic Effectively 15:17 Conversion Optimization Strategies 19:06 Real-World Examples and Best Practices 23:20 Customer Service Frustrations 24:16 Website Conversion Essentials 25:17 Understanding Calls to Action 27:09 Optimizing Client Interaction 32:03 Marketing Funnels and Strategies 34:18 The Role of AI in SEO 39:14 Book Recommendation: The Million Dollar Weekend 41:12 Final Thoughts on Conversions Resources mentioned in this episode: Million Dollar Weekend by Noah Kagan Connect with Pete here: Instagram Twitter LinkedIn Facebook https://www.peteeveritt.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 
play-circle
45 MIN