Counsel Cast

In this episode, I’m joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms.  We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing.  Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management. Pete gives listeners actionable tips on: 00:00 Intro 01:18 Understanding GA4: Basics and Differences 02:19 Challenges and Criticisms of GA4 05:16 Setting Up GA4: Key Steps and Tips 09:04 Tracking and Analyzing Traffic Effectively 15:17 Conversion Optimization Strategies 19:06 Real-World Examples and Best Practices 23:20 Customer Service Frustrations 24:16 Website Conversion Essentials 25:17 Understanding Calls to Action 27:09 Optimizing Client Interaction 32:03 Marketing Funnels and Strategies 34:18 The Role of AI in SEO 39:14 Book Recommendation: The Million Dollar Weekend 41:12 Final Thoughts on Conversions Resources mentioned in this episode: Million Dollar Weekend by Noah Kagan Connect with Pete here: Instagram Twitter LinkedIn Facebook https://www.peteeveritt.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Jonathan Steele, a Chicago-based divorce attorney and partner at Behrman LLP, shares crucial insights on cybersecurity tailored for law firms. The discussion covers prevalent digital threats like phishing attacks, business email compromises, and domain security issues.  Jonathan stresses the importance of identifying suspicious emails, employing preventive measures such as DMARC, DKIM, and SPF records, and the vital role of modern techniques like pen testing. The conversation highlights the generational challenges in adopting security practices such as zero trust and multi-factor authentication, emphasizing the need for constant vigilance, updated security systems, and proper training.  Practical advice on protecting sensitive client data and personal information from identity theft and data brokers is offered, alongside a recommendation for Michael Basil's 'Extreme Privacy' book. This episode provides a well-rounded approach to maintaining robust cybersecurity in the evolving digital landscape. Jonathan gives listeners actionable tips on: 00:00 Intro 01:50 Common Cyber Threats to Law Firms 02:59 Recognizing and Handling Phishing Attempts 08:18 Email Security and Domain Protection 12:47 Updating IT Practices for Modern Security 14:07 Challenges with Legacy IT Systems 17:34 Legal Implications of Cybersecurity 18:15 Personal vs. Business Cybersecurity 19:04 Reputation and Legal Risks 21:25 Evolving Threat Landscape 23:34 Book Recommendation 29:58 Ongoing Cybersecurity Practices 31:17 Final Takeaways and Conclusion Resources mentioned in this episode: Extreme Privacy by Michael Bazzell Connect with Jonathan here: Instagram Twitter LinkedIn Facebook https://steelefamlaw.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events.  John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches on the importance of hiring experts for crisis situations and includes a book recommendation for personal reading enjoyment. John gives listeners actionable tips on: 00:00 Intro 00:39 The Importance of PR for Law Firms 01:14 Handling a PR Crisis: Initial Steps 03:20 Predictable vs. Unpredictable Crises 04:03 Creating a Media Policy 12:26 Regulatory and Ethical Considerations for Law Firms 13:24 Unexpected Crises and Communication Strategies 21:32 The Role of a PR Expert in Crisis Management 26:41 Book Recommendations and Final Thoughts Resources mentioned in this episode: The Thursday Murder Club by Richard Osman Connect with John here: Instagram Twitter LinkedIn Facebook http://www.davidpr.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Mark Stern, CEO of Custom Box Agency, discusses strategies for enhancing client engagement and optimizing the customer journey to drive faster results and better experiences.  The conversation covers the application of marketing funnels, the importance of physical experiences, and how to create premium customer interactions. Mark emphasizes the role of strategic client engagement in driving revenue, particularly for law firms, and illustrates the impact of customized box experiences in different stages of the marketing funnel – acquisition, delivery, and retention. He provides practical examples of how this approach can improve client onboarding, educational efforts, and long-term client retention. Mark gives listeners actionable tips on: 00:00 Intro 01:47 Middle of the Funnel Tactics 02:38 Effective Use of Swag and Creating a Box Experience 03:53 Examples of Middle Funnel Strategies 04:47 Physical vs Digital Experiences 09:37 Drip Driving Revenue 13:41 Retention Strategies 20:14 The Importance of Clear Guidance 22:55 Reinforcing the Client Journey 23:47 The Role of Content in Client Education 25:55 Acquisition Strategies for Law Firms 31:44 Book Recommendation 36:20 One Final Takeaway Resources mentioned in this episode: Who Not How by Dan Sullivan Connect with Mark here: Instagram LinkedIn Facebook https://customboxagency.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms.  They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. The episode also compares past and present SEO practices, such as the shift from using purely hashtags to incorporating relevant keywords in social media posts.  More practical advice includes the importance of writing for human readers rather than AI, using tools like Google and Instagram's search features to find popular keywords, and having a critical 'above the fold' section on websites that captures visitor attention. The discussion also covers the foundations of conversion rate and sales optimization (CRSO), with an emphasis on understanding customer pain points, designing powerful calls-to-action, and using tools like Inspectlet to track site performance.  Paul and Shreya gives listeners actionable tips on: 00:00 Intro 01:33 Understanding Social SEO 02:52 Evolution of Social Media and SEO 05:49 AI and Social Media Search 06:47 Finding the Right Keywords 08:41 Common Mistakes in Social SEO 08:58 Importance of Human Touch in SEO 11:29 Conversion Rate and Sales Optimization (CRSO) 15:32 Effective Website Strategies 23:27 Call to Action and User Engagement 25:05 Book Recommendation and Final Thoughts 28:51 One Big Takeaway Resources mentioned in this episode: The Ultimate Sales Letter by Dan Kennedy Connect with Paul here: Instagram LinkedIn Facebook https://www.marketingcounts.com   Connect with Shreya here: Instagram  LinkedIn Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com