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<description>&lt;p class="ql-align-justify"&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;Artificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with &lt;/span&gt;&lt;a href="https://www.linkedin.com/in/jameshipkin/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 255);"&gt;James Hipkin&lt;/a&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;, CEO of &lt;/span&gt;&lt;a href="https://red8interactive.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 255);"&gt;Red 8 Interactive&lt;/a&gt;&lt;span style="background-color: transparent; color: rgb(0, 0, 0);"&gt;, to decode the secrets of AI and how it can elevate the way you market your law firm in today’s digital age. He explores the right way to understand your target client, craft compelling customer journeys, and leverage AI for content creation. James also shares his insights on avoiding common marketing pitfalls, like "boiling the ocean" and chasing shiny objects. Tune in to discover how to create a law firm marketing strategy that genuinely connects with clients and drives meaningful growth.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>

Counsel Cast

Karin Conroy

What’s The Secret To AI-Driven Law Firm Marketing Strategy? With James Hipkin

JAN 28, 202540 MIN
Counsel Cast

What’s The Secret To AI-Driven Law Firm Marketing Strategy? With James Hipkin

JAN 28, 202540 MIN

Description

Artificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with James Hipkin, CEO of Red 8 Interactive, to decode the secrets of AI and how it can elevate the way you market your law firm in today’s digital age. He explores the right way to understand your target client, craft compelling customer journeys, and leverage AI for content creation. James also shares his insights on avoiding common marketing pitfalls, like "boiling the ocean" and chasing shiny objects. Tune in to discover how to create a law firm marketing strategy that genuinely connects with clients and drives meaningful growth.