<description>&lt;p&gt;In this episode of Counsel Cast Chambers, marketing experts Paul Counts and Shreya Banerjee discuss strategies for driving free traffic to your law firm through Google.&amp;nbsp;&lt;/p&gt;&lt;p&gt;They highlight the importance of optimizing your Google business profile, posting regular updates, and managing reviews. The duo shares insights on how small, consistent actions can lead to steady, qualified leads without spending on ads. Whether you're currently investing in SEO or advertising without seeing results, this episode offers valuable tips to turn Google into your most effective referral source.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Stephanie gives listeners actionable tips on:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:00 Introduction: The Power of Google Strategy&lt;/li&gt;&lt;li&gt;00:52 Optimizing Your Google Business Profile&lt;/li&gt;&lt;li&gt;01:19 Leveraging Blog Posts for Google Traffic&lt;/li&gt;&lt;li&gt;02:09 The Misconception of Social Media vs. Google&lt;/li&gt;&lt;li&gt;03:05 Why Google Offers Free Tools&lt;/li&gt;&lt;li&gt;04:10 The Importance of Regular Updates&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Connect with Paul here:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.instagram.com/pauljcounts" rel="noopener noreferrer" target="_blank"&gt;Instagram&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/paulcounts/" rel="noopener noreferrer" target="_blank"&gt;LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.facebook.com/marketingcounts" rel="noopener noreferrer" target="_blank"&gt;Facebook&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.marketingcounts.com" rel="noopener noreferrer" target="_blank"&gt;https://www.marketingcounts.com&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Connect with Shreya here:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.instagram.com/iam_shreyabanerjee" rel="noopener noreferrer" target="_blank"&gt;Instagram&lt;/a&gt;&amp;nbsp;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/shreya-banerjee1/" rel="noopener noreferrer" target="_blank"&gt;LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Connect with me&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="http://www.instagram.com/counselcast" rel="noopener noreferrer" target="_blank"&gt;Instagram&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.pinterest.ca/conroycreative/_created/" rel="noopener noreferrer" target="_blank"&gt;Pinterest&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://www.facebook.com/CounselCast" rel="noopener noreferrer" target="_blank"&gt;Facebook&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="http://www.twitter.com/CounselCast" rel="noopener noreferrer" target="_blank"&gt;Twitter&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://twitter.com/karinconroy" rel="noopener noreferrer" target="_blank"&gt;Karin on Twitter&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/karinconroy/" rel="noopener noreferrer" target="_blank"&gt;Karin on LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.facebook.com/conroycreativecounsel/" rel="noopener noreferrer" target="_blank"&gt;Conroy Creative Counsel on Facebook&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://conroycreativecounsel.com" rel="noopener noreferrer" target="_blank"&gt;https://conroycreativecounsel.com&lt;/a&gt;&amp;nbsp;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;</description>

Counsel Cast

Karin Conroy

[Counsel Cast Chambers] Free Traffic Strategies for Law Firms

NOV 18, 20255 MIN
Counsel Cast

[Counsel Cast Chambers] Free Traffic Strategies for Law Firms

NOV 18, 20255 MIN

Description

In this episode of Counsel Cast Chambers, marketing experts Paul Counts and Shreya Banerjee discuss strategies for driving free traffic to your law firm through Google. 

They highlight the importance of optimizing your Google business profile, posting regular updates, and managing reviews. The duo shares insights on how small, consistent actions can lead to steady, qualified leads without spending on ads. Whether you're currently investing in SEO or advertising without seeing results, this episode offers valuable tips to turn Google into your most effective referral source.

Stephanie gives listeners actionable tips on:

  • 00:00 Introduction: The Power of Google Strategy
  • 00:52 Optimizing Your Google Business Profile
  • 01:19 Leveraging Blog Posts for Google Traffic
  • 02:09 The Misconception of Social Media vs. Google
  • 03:05 Why Google Offers Free Tools
  • 04:10 The Importance of Regular Updates

Connect with Paul here:


Connect with Shreya here:


Connect with me