<description>&lt;p&gt;In this episode of Counsel Cast Chambers, Jennie Wright, a lead generation consultant and creator of the List Injection Method, explains how law firms can optimize their lead generation efforts for long-term success. Topics covered include why SEO shouldn't be the first move, selecting effective lead magnets, fixing landing pages, and maintaining social media consistency.&lt;/p&gt;&lt;p&gt;Jennie highlights common lead generation mistakes, the importance of auditing traffic channels, and the value of consistent and patient marketing efforts.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Jennie gives listeners actionable tips on:&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;00:00 Introduction to Effective Lead Generation&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;01:01 Why SEO Shouldn't Be Your First Move&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;01:34 Common Lead Generation Mistakes&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;02:29 The Importance of Consistent Content&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;02:45 Understanding the Fractional CMO Program&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;04:11 Optimizing Traffic Channels&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;05:36 The Power of Consistency and Patience&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;06:44 Final Takeaways on Lead Generation&lt;/li&gt;&lt;/ol&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Connect with Jennie here:&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;&lt;u&gt;&lt;a href="https://www.instagram.com/jennielwright/" rel="noopener noreferrer" target="_blank"&gt;https://www.instagram.com/jennielwright/&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;&lt;u&gt;&lt;a href="http://www.linkedin.com/in/jenniewrightjlw" rel="noopener noreferrer" target="_blank"&gt;http://www.linkedin.com/in/jenniewrightjlw&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;&lt;u&gt;&lt;a href="https://www.facebook.com/jenniewrightjlw/" rel="noopener noreferrer" target="_blank"&gt;https://www.facebook.com/jenniewrightjlw/&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;&lt;u&gt;&lt;a href="https://jenniewright.com/" rel="noopener noreferrer" target="_blank"&gt;https://jenniewright.com&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;/ol&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Connect with me&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;&lt;u&gt;&lt;a href="http://www.instagram.com/counselcast" rel="noopener noreferrer" target="_blank"&gt;Instagram&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;&lt;u&gt;&lt;a href="https://www.pinterest.ca/conroycreative/_created/" rel="noopener noreferrer" target="_blank"&gt;Pinterest&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;&lt;u&gt;&lt;a href="http://www.facebook.com/CounselCast" rel="noopener noreferrer" target="_blank"&gt;Facebook&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;&lt;u&gt;&lt;a href="http://www.twitter.com/CounselCast" rel="noopener noreferrer" target="_blank"&gt;Twitter&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;&lt;u&gt;&lt;a href="https://twitter.com/karinconroy" rel="noopener noreferrer" target="_blank"&gt;Karin on Twitter&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;&lt;u&gt;&lt;a href="https://www.linkedin.com/in/karinconroy/" rel="noopener noreferrer" target="_blank"&gt;Karin on LinkedIn&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;&lt;u&gt;&lt;a href="https://www.facebook.com/conroycreativecounsel/" rel="noopener noreferrer" target="_blank"&gt;Conroy Creative Counsel on Facebook&lt;/a&gt;&lt;/u&gt;&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui"...</description>

Counsel Cast

Karin Conroy

[Counsel Cast Chambers] The Lead Generation Gap

JAN 27, 20267 MIN
Counsel Cast

[Counsel Cast Chambers] The Lead Generation Gap

JAN 27, 20267 MIN

Description

In this episode of Counsel Cast Chambers, Jennie Wright, a lead generation consultant and creator of the List Injection Method, explains how law firms can optimize their lead generation efforts for long-term success. Topics covered include why SEO shouldn't be the first move, selecting effective lead magnets, fixing landing pages, and maintaining social media consistency.Jennie highlights common lead generation mistakes, the importance of auditing traffic channels, and the value of consistent and patient marketing efforts.Jennie gives listeners actionable tips on:00:00 Introduction to Effective Lead Generation01:01 Why SEO Shouldn't Be Your First Move01:34 Common Lead Generation Mistakes02:29 The Importance of Consistent Content02:45 Understanding the Fractional CMO Program04:11 Optimizing Traffic Channels05:36 The Power of Consistency and Patience06:44 Final Takeaways on Lead GenerationConnect with Jennie here:https://www.instagram.com/jennielwright/http://www.linkedin.com/in/jenniewrightjlwhttps://www.facebook.com/jenniewrightjlw/https://jenniewright.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com