In this episode of Counsel Cast Chambers, we revisit our critical discussion with Michelle Hunter on the importance of strategic marketing for law firms.Michelle emphasizes the necessity of clear goal setting, prioritizing effective tactics, and crafting compelling copy to foster sustainable growth and improve client conversion. She highlights common marketing missteps, such as relying too heavily on SEO or tactless tactics without a strategic foundation.Michelle advocates for a quarterly review of tactics within an annual goal framework to ensure adaptability and efficiency. She underscores the need for law firms to focus on essential marketing components tailored to their specific goals, rather than following generic advice.Michelle gives listeners actionable tips on:00:00 Law Firm Marketing Challenges00:06 The Importance of Strategic Planning00:57 Setting Clear Goals for Your Firm01:55 Common Marketing Missteps02:33 Quarterly Evaluation and Execution03:16 Tailoring Marketing to Your Firm's NeedsConnect with Michelle here:[email protected]://michellehuntercreative.com/Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com