Why do so many lawyers talk well but still fail to persuade?In this Counsel Cast Chambers episode, speaking coach Juanita Wheeler, who has coached over 100 TEDx speakers and runs TEDx Brisbane, explains that the biggest public speaking mistake is making the presentation about yourself instead of the audience.She outlines a strategic approach to persuasive speaking: know exactly who you’re speaking to, identify their starting point, define a clear “yes” outcome, and strip out tangents and waffle so everything serves what the listener needs to hear.Juanita stresses defining your core idea in 12 words or less and repeating it to build association and thought leadership. Preparation means listing likely audience objections in advance and addressing them before they’re voiced, then tailoring the same core message for different contexts such as events, websites, and client meetings.Dave gives listeners actionable tips on:00:00 Why Lawyers Miss Yes01:06 Speaking Is Not About You01:50 Know Audience And Goal02:09 Cut Waffle Stay Strategic02:20 Define It In 12 Words02:52 Tick Every Stakeholder Box03:26 Preempt Objections Before Asked04:14 Tailor Message To Each AudienceConnect with Juanita here:https://www.linkedin.com/in/juanitawheeler/https://www.instagram.com/fullandfrank/https://www.facebook.com/fullandfrankhttps://fullandfrank.com/Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com