In this episode, I’m joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms. 

We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leveraging AI for enhanced digital marketing. 

Pete also shares insights from 'The Million Dollar Weekend' by Noah Kagan and stresses the importance of sustained client relationship management.

Pete gives listeners actionable tips on:

• 00:00 Intro
• 01:18 Understanding GA4: Basics and Differences
• 02:19 Challenges and Criticisms of GA4
• 05:16 Setting Up GA4: Key Steps and Tips
• 09:04 Tracking and Analyzing Traffic Effectively
• 15:17 Conversion Optimization Strategies
• 19:06 Real-World Examples and Best Practices
• 23:20 Customer Service Frustrations
• 24:16 Website Conversion Essentials
• 25:17 Understanding Calls to Action
• 27:09 Optimizing Client Interaction
• 32:03 Marketing Funnels and Strategies
• 34:18 The Role of AI in SEO
• 39:14 Book Recommendation: The Million Dollar Weekend
• 41:12 Final Thoughts on Conversions

Resources mentioned in this episode:

• Million Dollar Weekend by Noah Kagan

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