In this episode, I’m joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing.  Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision.  The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions.  Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode: The Revenue Growth Habit by Alex Goldfayn Connect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Counsel Cast

Karin Conroy

How Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo Ponzi

NOV 19, 202443 MIN
Counsel Cast

How Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo Ponzi

NOV 19, 202443 MIN

Description

In this episode, I’m joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing. 

Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision. 

The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions. 

Angelo gives listeners actionable tips on:

  • 00:00 Intro
  • 01:31 Understanding the Role of a Fractional CMO
  • 04:09 The Importance of Strategy in Marketing
  • 06:46 Common Marketing Mistakes and Misconceptions
  • 12:31 Building an Effective Marketing Plan
  • 19:53 Tracking and Analyzing Marketing Data
  • 22:49 The Role of AI in Modern Marketing
  • 24:16 Understanding the Role of Chat GPT as an Intern
  • 25:04 The Importance of Prompt Engineering
  • 26:51 Effective Use of AI in Content Creation
  • 28:56 Budgeting and Cost Structures for Fractional CMOs
  • 31:57 Comprehensive Marketing Strategies Beyond Websites
  • 35:16 Book Review: The Revenue Growth Habit
  • 38:19 Common Misconceptions About Fractional CMOs
  • 41:55 The Importance of Data-Driven Decisions

Resources mentioned in this episode:

Connect with Angelo here:

Connect with me